Embed Size (px)
Citation preview
Ryan Holiday
We all want to do more with less. For marketers and entrepreneurs, that paradox is practically our job description.
Ryan Holiday
A growth hacker doesn't see marketing as something one does but rather as something one builds into the product itself.
Ryan Holiday
What growth hackers do is focus on the 'who' and 'where' more scientifically, in a more measurable way.
Ryan Holiday
You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.
Ryan Holiday
Nothing draws a crowd like a crowd.
Ryan Holiday
Once we bring our first customers in, our next move is to set about turning them into an army.
Ryan Holiday
You should not just encourage sharing but create powerful incentives to do so.
Ryan Holiday
Many start-ups owe their now-massive user bases to thoughtful integration with big platforms.
Ryan Holiday
A growth hacker will look for ways to get social currency for free.
Ryan Holiday
Dedicated and happy users are marketing tools in and of themselves.
Ryan Holiday
If you've built in viral features, the more your users stick, the more it will spread.
Ryan Holiday
The role of the growth hacker is to ruthlessly optimize incoming traffic for success.
Ryan Holiday
The focus needs to be on improving customer retention.
Ryan Holiday
Raw growth is great, but at the end of the day, we're running businesses here. We want to turn stats into dollars.
Ryan Holiday
Retention trumps acquisition.
Ryan Holiday
When your product is actually relevant and designed for a specific audience, bloggers love to write about you.
Ryan Holiday
It's up to us to optimize our product around […] customers and their needs.
Ryan Holiday
We no longer have an excuse for expensive, indulgent mistakes. The alternative is too easy and too reliable.
Ryan Holiday
Growth hacking really is a mindset rather than a tool kit. And if you leave this book with one thing, it should be that mindset.
Ryan Holiday
Lesson: Cheaply test your concept, improve it based on feedback, then launch.
Ryan Holiday
Lesson: Reduce barriers to entry; use targeted media and platforms to bring your first users on board.
Ryan Holiday
Lesson: Aim for a wow factor and response from your customers.
Ryan Holiday
Growth hackers obsess about conversion rate.
Ryan Holiday
Growth hacker is an employee with a simple job: growing the business by any means possible.
Ryan Holiday
Growth hackers' main task is to build great marketing ideas into the product during the development process.
Ryan Holiday
Sometimes 'stunts' are a great way to get users.
Ryan Holiday
Publicity stunts are often about exploiting systems or platforms that others have not yet fully appreciated.
Ryan Holiday
Techniques like A/B testing can provide you with actionable metrics because you will be able to replicate the results.
Ryan Holiday
What kind of crazy/cool thing can I do to get attention, something that, ideally, no one has ever done before?
Ryan Holiday
Applying the process is what matters, not the product.
