Top 10 New Year's Resolutions for Marketers

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    23-Jan-2017

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  • TOP 10New Year's Resolutions

    FOR

    Digital Marketers

    2016lookslikeit'sgoin

    gtobea

    greatyearfordigital.

    ..

  • In2015,Googleannouncedthatmobileonlinetrafficreignedsupremeoverdesktoptraffic.Marketersshouldkeepinmindthatmostoftheir

    marketingwillbeviewedonasmartphone.

    Say Bye-Bye to Desktop Traffic

  • Yes,mostmarketersalreadyusevideotomarketbutexpecttoseemoretypesofvideoadsinunexpectedplaces.

    Utilize Video Marketing

  • Puttingoutgreatcontentisn'tanewtrend,andisn'tgoinganywherein2016.High-qualitycontentbuildstrustwithyourcustomers&willboost

    searchenginerankings.

    Keep Creating High-Quality Content

  • DigitalAssistants,likeSiri&Cortana,aregoingtoleadhowpeoplesearchonline.Tokeepupwiththis,marketersneedtocreatecontentthat

    isconversational,geographicallyrelevant&innovative(video/audio).

    Create Content not only for SEO & PPC, but for Digital Assistants

  • Mobile-friendlywebsiteswillbegintobeathingofthepast&appswillreplacethem.Appscandoeverythingawebsitecan,butaremore

    convenient&accessible.

    Develop an App for Your Business

  • 2billionconsumerswillownasmartphonein2016.Thisisanopportunityformarketerstocreateemotionalcustomerconnectionsinaneffortto

    createbrandadvocates.

    Digital Marketing,Meet Relationship Marketing

  • TheAppleWatchwasjustthebeginning.Theseproductswillchangemarketingasweknowitbyblurringthelinebetweendigital&

    traditionalmarketing.

    Be Prepared for WearableTechnology

  • Theyoungergenerationisobsessedwith'realtime'content(takeSnapchatforexample).Marketersmustcreatethistypeofcontentfor

    theiraudience,sotheyfeelmoreconnected.

    Create Content That Has anExpiration Date

  • Bereadybecausein2016,digitaladvertisingcompetition&costisgoingtoincrease.Alotofbusinessesaregoingtobeginadvertisingdigitally,

    causinganincreaseinpriceofonlinespots.

    Save Some Money for your DigitalAdvertising Budget

  • Usingamarketingautomationplatformmakesmanaging&sendingallyourcontentSOsimple;Itallowsmarketerstostayorganized&focused

    withoutcompromisingcontentquality.

    Utilize Your Marketing AutomationPlatform (or Invest in One)