Time = Money: Marketing Lifehacks

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

Time = Money: Marketing Lifehacks

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CO-FOUNDER

DIGITAL MARKETING CONSULTANT SPECIALISING IN SEO, ANALYTICS & UX

[email protected] / @NEDPOULTER / WWW.NEDPOULTER.COM

I’M NED POULTER

mailto:[email protected]

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WHY I’M HERE

I have a problem…

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I’m easily distracted

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WHY I’M HERE

Many of you have the same problems as me…

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Hard Truth #1Marketing is a services industry. We sell our time.

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Hard Truth #2Commoditising time is difficult.

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Hard Truth #3Forecasting time is often even harder. Time doesn’t work like a financial budget.

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Hard Truth #4Small business owners famously have a lack of it.

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MY GOALShare with you the ways I minimise time on repetitive tasks.

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MY GOALSave you time!

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FACTWe spend 28% of our workweek on email

[Source: McKinsey & Company]

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OUR TOOLS

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#1“I WANT TO MAINTAIN MY SOCIAL ACCOUNTS, BUT I DON’T HAVE TIME!”

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AUTOMATE!

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YOUR TOOLS

https://bufferapp.com/

https://ifttt.com/

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BRING EVERYTHING TOGETHER

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SOME OF MY FAVOURITE IFTTT RECIPES

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PRO TIP: - Use Tweriod (free) or SocialBro (Paid) - Understand when your followers are online

http://get.socialbro.com/63NsQ

http://www.tweriod.com/

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SET YOUR SCHEDULE IN BUFFER

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SIT BACK AND LET THE ROBOTS DO THE WORK…

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#2“I SPEND MY DAY FLICKING BETWEEN MY PHONE AND MY COMPUTER”

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HACK YOUR NOTIFICATIONS…

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TURN OFF YOUR NOTIFICATIONS

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CUSTOMISE YOUR ALERTS

https://play.google.com/store/apps/details?id=com.rageconsulting.android.lightflow&hl=gb

https://play.google.com/store/apps/details?id=com.rageconsulting.android.lightflow&hl=gb

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SEND SMS FROM YOUR COMPUTER

http://mightytext.net/

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#3“TOO MANY F**KING EMAILS!”

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Solutions1. Reduce clutter in your inbox2. Filter!3. ‘Roll up’ email subscriptions4. Only check it at certain time intervals

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MIGRATE ALL ACCOUNTS TO GMAIL

https://www.migrationwiz.com/Default.aspx

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‘SEND MAIL AS’ - MULTIPLE ALIASES - ONE ACCOUNT

https://support.google.com/mail/answer/22370?hl=en

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DEAL WITH YOUR INBOX - ACT - DEFER - DELETE

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FILTER OUT ANYTHING NON-URGENT

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PRO TIP: - Use this filter! - Filter all non-urgent emails to different folder

"opt-out" OR unsubscribe OR "viewing the newsletter" OR "privacy policy" OR enews OR "edit your preferences" OR "email notifications" OR "update profile" OR smartunsubscribe OR secureunsubscribe OR yahoogroups OR "manage your account" OR "group-digests" OR "mailing list" OR "ensure delivery" OR "Manage your subscription" OR "click here to view" OR "view as web" OR "mailing list"

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PRO TIP: - Add everything you still want to see in your inbox in the ‘doesn’t have’ field

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FOLLOWUP.CC - SCHEDULE A TIME TO REAPPEAR IN YOUR INBOX

http://followup.cc?user_id=10087134

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AUTO-ADVANCE

http://gmailblog.blogspot.dk/2010/10/new-in-labs-auto-advance-to-next.html

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SEND AND ARCHIVE

http://gmailblog.blogspot.dk/2009/01/new-in-labs-send-archive.html

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FILTERS ARE GOOD, UNSUBSCRIBING IS BETTER

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UNROLL.ME - ALL SUBSCRIBED EMAILS - ONCE DAILY/WEEKLY

https://unroll.me/

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UNROLL.ME - CATEGORISES EMAILS

https://unroll.me/

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UNROLL.ME - 1-CLICK UNSUBSCRIBE

https://unroll.me/

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MAILSTROM

https://mailstrom.co/

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MAILSTROM - SORT OUT THE CRAP


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PRO TIP - USE MAILSTROM’S ‘CHILL’ FEATURE - HIDE MESSAGES UNTIL SET DATE


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SUMMARY:

- Minimise time spent on repetitive activities

- Disband the optional and focus on the essential

- Create systems of automation that you can ‘set and

forget’

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THANKS FOR LISTENING!

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Image credit:

Money – https://www.flickr.com/photos/9853727@N05Time + clock - https://www.flickr.com/photos/anythreewords/Old till - https://www.flickr.com/photos/frinky/Prediction - https://www.flickr.com/photos/streamishmc/Robot - https://www.flickr.com/photos/24375810@N06/Kite - https://www.flickr.com/photos/brainsik/Traffic light - https://www.flickr.com/photos/grendelkhan/Productivity - https://www.flickr.com/photos/smemon/Lifebelt - https://www.flickr.com/photos/emil2/Money - http://www.flickr.com/photos/68751915@N05/6355816649/in/photostream/Brain Icon - https://www.iconfinder.com/quizanswersMac icon - https://www.iconfinder.com/GimpopoHands up - https://flic.kr/p/8ypn4hTime = money - http://www.flickr.com/photos/thomashawk/9416364876/sizes/l/

https://www.flickr.com/photos/anythreewords/

https://www.flickr.com/photos/frinky/

https://www.flickr.com/photos/streamishmc/

https://www.flickr.com/photos/24375810@N06/

https://www.flickr.com/photos/brainsik/

https://www.flickr.com/photos/grendelkhan/

https://www.flickr.com/photos/smemon/

https://www.flickr.com/photos/emil2/

http://www.flickr.com/photos/68751915@N05/6355816649/in/photostream/

https://www.iconfinder.com/quizanswers

https://www.iconfinder.com/Gimpopo

http://www.flickr.com/photos/thomashawk/9416364876/sizes/l/

