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Bicycle Retailers: Strap Up
Three Traffic Accelerators to Start Your Revenue Wheels Spinning for Spring, and Beyond…
case
Stu
dy
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2016 was a scary ride for
sporting goods retail…
BIKES INCLUDED
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YIKES!
Holiday sporting goods sales were down -1.7% compared to a
4.0% increase for all retail categories
2016 saw the death of one time market leaders, including Sports
Authority
New subscription & streaming entrants promise the sector a bumpy
ride!
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Not to mention
these guys…
ON YOUR LEFT!!!
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Savvy riders know there’s only one way
to win…
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DEMAND GENERATION,
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To win, retailers must get in front of interested consumers precisely when
they are researching their alternatives.
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THIS IS WHERE WE COME IN
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We mapped out a biking ecosystem and found hundreds of traffic & revenue sources that many bike retailers have overlooked.
HERE ARE JUST THREE EXAMPLES.
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OUTDOORGEARLAB.COM
BIKERADAR.COM
SLICKDEALS.COM
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While our “Tour de Insights” came back
with miles of useful information, we want
to highlight three lead gen sources that
bicycle retailers absolutely must pay
attention to in the coming months.
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1 OUTDOOR GEAR LAB
SOURCE
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1 2 3
We first saw Outdoor Gear Lab rise to traffic driving prowess with outdoor retailers like REI and
Backcountry.
Recently however, savvy bicycle-specific retailers are hopping on this site to capture new
customers — notably CompetitiveCyclist.com.
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1 2 3
Outdoor Gear Lab drives millions of visits to REI and Backcountry.
More recently, we’ve seen success for bicycle retailers.
HOP ON THIS BIKE, STAT!
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2SOURCEBIKE
RADAR
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1 2 3
Bike Radar is driving insane traffic (close to 1.4M last year) for ChainReactionBikes.com
And, traffic from Bike Radar has steadily increased since before December 15, and still gaining…
A
B
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1 2 3
GO CHAIN REACTION, GO!
ChainReactionCycles.com generates nearly 1.4M annual visits from BikeRadar.com!
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1 2 3
Bike Radar
needs to be at
the top of
every bike
retailer’s list
in 2017.
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3SOURCE
SLICKDEALS
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1 2 3
Affiliate managers – watch out. If you aren’t paying
attention to SlickDeals during peak busy seasons you’re in trouble. The popular affiliate
website generated almost half a million new leads for
Nashbar.com between February and August 2016.
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1 2 3
NEED I SAY MORE?
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1 2 3
Start building your promotional plan and
relationship with high-rev, low-risk SlickDeals in
order to build momentum & maximize traffic
generation in peak spring and summer months.
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CONCLUSION
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IT’S TIME TO STRAP UP FOR BIKE RETAILERS EVERYWHERE
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DEMAND GENERATION
IS THE HOLY GRAIL
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DRIVING QUALIFIED TRAFFIC IS HARD
BUT IT’S A LOT EASIER WHEN YOU KNOW WHERE TO LOOK
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Will you fall back in the pack?
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OR RIDE YOUR WAY TO GLORY??
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DEMANDJUMP CAN SHOW YOU HOW TO WIN…
…AND RACE PAST YOUR COMPETITORS
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CONTACT US TODAY FOR
YOUR CUSTOM DEMO.
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Copyright © DemandJump 2016. All Rights Reserved.
THANK YOU
DEMANDJUMP
10 W Market Street, Suite 1950Indianapolis, IN, 46220
+1 (317) 993-3620
www.demandjump.com
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