Thinking without the remote controlA Non–conventional approach to communication

TV film :(

TV Channel$

72%

This doesn’t mean that I’m against a good TV script

conventional non-conventional

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Mixtureba!

Big Mix

It’s not a science!!!

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Mixtureba!Powered by Nasa

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Mixtureba!Powered by Nasa

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Mistureba!Powered by Nasa

make sense?

Experiments

Example 1:

Today everybody is connected to social networks

Is there somebody here who is not?

We show the world who we are on social networks

Our tastes Our professions Our romances (some) Our favorite kind of music !

Our tastes Our professions Our romances (someones) Our Favorite kind of music Absolutely everything

Whenever a couple finds out that they are pregnant, they wonder

What are we going to name the baby?

What if some brand could help them out at this incredible moment in a non–invasive way?

Social Networks + Names book

Today this is a worldwide platform for Johnson’s Baby

hellomynamemeans com

Example 2:

Habib’s is a chain of fast food restaurants serving Lebanese food in Brazil

it’s exactly as big as Mc Donald’s

Their main product? Sfihas

it’s a kind of mini pizza with ground beef on top

Now, in Brazil turkey is a traditional Christmas dish

What if they sold turkey sfihas during Christmas?

This product is a good example of a Big Mix

Now, in Brazil most food deliveries are made by motorcycle

Reindeer sledge + Motorcycle

We didn’t create just a campaign, we created a product that has been for sale for the last three Christmases

Example 3:

Every future mother uses ultrasound to find out if everything is okay with her baby

Music is a universal way of artistic expression

“Soundtrack of my life”

Oops!

Krokodil gena!

Ultrasound + Soundtrack

Nowadays this format is a segment of a Sunday live audience show

Nowadays this format is a segment of a sunday live audience show on TV

Example 4:

Every cigarette that someone smokes takes away seven minutes of that person’s life

When you use a vending machine, you pay and then take out what you chose

Cigarette + Vending Machine

This is not a TVC

This is not a TVC Could it be a PO P initiative?

This is not a TVC Could it be a PO P initiative? Is it Digital?

This is not a TVC Could it be a PO P initiative? Is it Digital? Could it possibly be a TVC?

This is not a TVC Could it be a PO P initiative? Is it Digital? Could it possibly be a TVC? Definitely!!!

Example 5:

In everyday life some little accidents happen

A little cut when cooking

A little cut when cooking Opening a letter

A little cut when cooking Opening a letter Or closing a door

A little cut when cooking Opening a letter Or closing a door Etc

This is why we made this improbable combination

Packaging + Ambulances

Example 6:

Blood banks always need to remind the population to donate blood regularly

People nowadays get desperate when their mobile’s battery is almost finishing

Blood + Battery charger

So far these “chargers” have been distributed to 250 Brazilian hospitals

Innovation is happening just like that at every single moment

Wired by Design

Innovation Forum

Innovation is taking place in every profession

Door lock + Social Networks

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Wrong results of “Big Mix”

Ana + Alfredo

спасибо :)

Tomorrow Leo Macias workshop

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