THE SERVICE CONCEPTRETAILING MANAGEMENT & SERVICES MODULE I

PRESENTED BY AKASH MOLLAVIVEK KUMAR

CAHARACTERISTICS OF SERVICES

INTANGIBILTY

INSEPARABILITY

VARIABILITY | HETEROGENEITY

HETEROGENEITY

INTANGIBILTY

INSEPARABILITY

VARIABILITY | HETEROGENEITY

PERISHABILITY

OTHER FOUNDATION S OF SERVICES MARKETING

THE SERVICE INDUSTRY

MARKET SEGMENT

END CONSUMER

BUSINESSCONSUMER

TANGIBILITY

HIGHLYTANGIBLE

SERVICE LINKED TO

TANGIBLE GOODS

HIGHLYINTANGIBLE

SKILLS OFSERVICE

PROVIDER

PROFESSIONAL

NON PROFESSIONAL

BUSINESS ORGANIZATIO

N

NPO

COMMERCIAL

DEGREE OF REGULATION

HIGHLYREGUALTED

REGULATED

NON REGULATED

TYPE OF END CONSUMER

CONSUMER SERVICES

BUSINESS TOBUSINESS

INDUSTRIALSERVICES

7 PS OF SERVICE MARKETING MIX

IMPORTANCE OF SERVICES MARKETING

Relationships Are the Key

Multiple Touch points

Feedback Improvements

Services Proliferate

Technology Impacts

GROWTH IN SERVICES IN INDIA

Services GDP

FDI in the Services Sector

Market Size

Government Initiatives

Future Prospects

GROWTH OF GLOBAL SERVICES

MARKETS

Increased Demand for Firms Services by Both and Households

Separation of Service Suppliers

Standardization of Service Delivery

Processes

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