Service Concept

SERVICE CONCEPT

CHILDHOOD PLAY

BUT AS WE AGE....

WHAT IF THERE WAS A WAY TO CONNECT ADULTS BACK

TO THEIR CHILDHOOD?

PROPOSITION

RE-INTRODUCE A SENSE OF EDUCATIONAL PLAY INTO ADULTHOOD THROUGH PURPOSEFUL WORKSHOPS &

ACTIVITIES INCORPORATING COLLABORATION AND THE IDEA OF CO-CREATION

PROVIDE A SENSE OF PURPOSELESS PLAY IN THE LIVES OF ADULTS

“Play is a state of being…purposeless, fun and pleasurable. For the most part, the focus is on the actual experience, not on accomplishing a goal…play is what you’re passionate about doing. You want to do it because it brings you joy.”

(Dr Stuart Brown, MD founder of the Institute of Play)PROOF OF CONCEPT

WHO IS THIS FOR?

Key Motivators:

The motivating factor behind Steven’s service need is that he needs to find something that will put some kick back in the workplace. Steven questions if his attitude and age are affecting the overall dynamics of the office.

Service Goals:

Steven wants to inspire a shift within his office, stimulating imagination, fun, and collaboration, but feels that he does not quite have the liveliness to relate with his employees like once before. Steven needs some help and that’s where service comes in.

Law firm partner

3 hrs

I’m ready to retire from the family business, it’s been good but I am ready for a new chapter.

Time spent playing per week

Age: 58 yrs. oldLocation: Los Gatos, CAOccupation: Law firm partner

Steven Johnson

demandingworkaholicgrandpa toy builder experimenter coffee drinker

Key Motivators:

The motivating factor behind Jack’s service need is that he wants to engage his customers in new ways beyond live music, stand up comedy, and a good newspaper.

Service Goals:

Jack wants to engage his customers at their level. His goal is to find a service that provides a fun and innovative in store experience that is also connected to a digital social network connecting his tech customers to a larger online community.

Café Owner My goal as a coffee shop owner is that customers come back to my shop not only for the coffee but also the good vibrations


Age: 34 yrs. oldLocation: Los Gatos, CAOccupation: Coffee shop owner

Jack Micheal

young at heart social explorativeplays frisbee with his dog

8 hrs

The ParalegalI love living in the heart of San Francisco. I have so much passion for the city and what it offers!


Age: 29 yrs. oldLocation: SFO, CAOccupation: Paralegal at Smith and Johnson

Molly Swanson

enthusiasticoutgoingon-the-go loves time away from work

Key Motivators:

The motivating factor behind Molly’s service need is that her job as a paralegal is just a job. Its something that she cannot find passion in and is a disconnect from her lifestyle outside of work. If Molly could change one thing about here job it would be the mundane environment and work place relationships.

Service Goals:

Molly is hopes that her employer will do something about work place culture. If things do not change soon she is thinking about leaving the law firm even if that means a salary cut. If things do change she is more than happy to stay because she does like being a paralegal.

6 hrs

WHAT IS OUR SERVICE?

POP UP PLAY SPACES

HOW DO WE CREATE VALUE?

Law firm partnerSteven Johnson

For progressive and experimental companies

That are seeking ways to engage, activate and focus their work culture.

Replay is a consulting service and product supplier that provides an outlet from the mundane

Creating a shift in the dynamics of the overall work experience stimulating problem solving, collaboration, creativity and fun

Unlike other consultancy and product supplier companies that define traditional working environments

Our service provides access to an alternative environment and an online network that incorporates a sense of play, community and engagement

Because our spaces and products are adaptable and configurable which engages the user creating anticipation and discovery; our network promotes, fosters and stimulates a playful community.

Café OwnerJack Micheal

The ParalegalMolly Swanson


For companies and businesses providing customer service and environments where customers spend time such as café’s, airports, universities etc.

That want to provide a unique desirable experience to engage customers because they will share their experience with others, they will want to return and memories will be defined.

Replay is a consulting service, product supplier and community network

That delivers access to a dynamic platform establishing a sense of free play.

Unlike other consultancy, product supplier and networks that define traditional customer environments

Our service creates an environment of exploration, inspiration, connection, and fun

Because our spaces and products are adaptable and configurable which engages the user creating anticipation and discovery; our network promotes, fosters and stimulates a playful community.




For the Adult who has lost the sense of play that existed during childhood years

That needs a dynamic platform to support and foster a passion for fun, stimulation and curiosity.

Through pop up environments and experiences where they are least expected creating a sense of surprise and desire to engage

That delivers access to an interactive alternative outlet of passion, young heartedness enjoyment.

Unlike stale environments and mundane tasks of responsibility

Our service differentiates the everyday norm of day-to-day adulthood

Because our pop up experiences, supporting products and accompanying online network stimulate a reconnection to a sense of free play like that of early childhood



HOW DO WE REACH THEM?

POP UP PLAY

END USER

END USER

Institutions

INSTITUTIONS

THE TEST DRIVERS

THE GRETZKYS

THE UP & COMERS

THAT PLACE

THE HUB

THE HEALERS

THE INDIVIDUAL

WHAT DO WE OFFER?

• Creative play environments for adults

• Flexible modular products

• Online Store• RePlay representative

• ‘Full Play’ package• Newsfeed/Journal/

Blog(new configurations, upcoming pop-up locations)

• Customer service• Mobile App• ‘Temporary Play’• Collabo network• Loyalty program

• Pop-up Stores• Website• Third-party spaces

CORE OFFERING FACILITATING SERVICE ENHANCING SERVICE DELIVERY SYSTEM

TemPlay

GoPlay

FulPlay

FrePlay

Curated ‘play’ experience in third party spaces

Product purchase

Product rental service

Pop-up stores

freePLAY walk into any of our pop up stores for free.

like a collabo? scan it and get directed to its profile page where you can read its story or buy it from the web store.

Interested in having a play space of your own? Try it before you buy it!

Replay will set up your own play space and curate products to your taste.

goPLAY

tempPLAY

fullPLAY

INSTITUTIONS

FreP

lay

Tem

Play

GoPla

y

FulPla

y

THE TEST DRIVERS

THE GRETZKYS

THE UP & COMERS

THAT PLACE

THE HUB

THE HEALERS

HOW IS THIS DELIVERED?

walks into pop up store

Interest is piqued when she sees the activity around a pop-up store

Is attracted to storefront

Walks upto a bunch of people playing with collabos

The store rep greets her and explains to her the store concept

She joins them to play and Interacts with collabos to

build something

Scans a collabo and adds pics of her experience to its profile

page

Is re-energized

Boss inquires about the service online

Goes back to work and tells her boss about her

fun break

leaves the pop up store

I’m taking a break for lunch

enters website

Sees an ad in a business magazine

Intrigued - scans QR code

Looks at online journal on the website

Browses through different packages

Books ‘Temporary Play’ package

Gets a confirmation call

The crew arrives and sets up the play zone in his cafe

Owner is satisfied with increased flow of customers

Logs onto the website and shares his

experience in the online journal

Owner contemplates buying the ‘Full Play’

package

The crew removes the set-up

we want to attract more customers

So, how do you share the story of your play experience?

Each collabo has a unique watermark.

when scanned, it connects the user to the collabo’s profile page via the App.

collabo profile page

The user now has access to the collabo timeline with various stories from the play community.

collabo timeline

Pictures or videos of one’s play experience can be uploaded to the timeline of that particular collabo.

Once the user has contributed to the collabo timeline he is automatically subscribed to it.

subscribed to collabo!

collabo timeline

The next time the user opens the app he is able to follow the collabo’s story on the live feed page. Savannah 09/10/12 NYC 09/12/12 Atlanta 10/10/12

F U LP L A Y MEMBERSHIP

POP UP PLAY

THE LIFECYCLE OF COLLABOS

POP UP PLAY


POP UP PLAY


POP UP PLAY


SUSTAINABLE ECOSYSTEM OF COLLABOS


SO, WHAT MAKES US DIFFERENT?

Goa

l-orien

ted

Rout

ine

Phys

ical

enga

gem

ent

Cust

omiz

atio

n

Acc

essi

bilit

y

Leve

l of

com

petit

ion

Elem

ent o

f su

rprise

Men

tal

stim

ulat

ion

Inte

ract

ive

HIG

HLO

W

Adult playgrounds

POP UP PLAY

Goa

l-orien

ted

Rout

ine

Phys

ical

enga

gem

ent

Cust

omiz

atio

n

Acc

essi

bilit

y

Leve

l of

com

petit

ion

Elem

ent o

f su

rprise

Men

tal

stim

ulat

ion

Inte

ract

ive

HIG

HLO

W

POP UP PLAY

Organized sports

Goa

l-orien

ted

Rout

ine

Phys

ical

enga

gem

ent

Cust

omiz

atio

n

Acc

essi

bilit

y

Leve

l of

com

petit

ion

Elem

ent o

f su

rprise

Men

tal

stim

ulat

ion

Inte

ract

ive

HIG

HLO

W

POP UP PLAY

Gaming centers

Fitness centers

LEISURELY

COMPETITIVE

FUNSERIOUS

Fitness centers

Fitness centers

Organized sports

Gaming centers

Adult playgrounds

POP UP PLAY

BUT, HOW DO WE MAKE MONEY?

CUSTOMERRELATIONSHIPS

OFFERINGS

BENEFITS

CHANNELS

REVENUE STREAMSCOST STRUCTURE

CUSTOMER SEGMENTS

KEY PROCESSES

KEY RESOURCES

KEY PARTNERS

THE JOY OF PLAY

POP UP STORESTHIRD PLACES

WEBSITEREPRESENTATIVES

THE HEALERS

‘THAT’ PLACE

THE GRETZKYS

INSTITUTIONS

ONLINE PLAY COMMUNITY

CUSTOMER SERVICE

R N D

PRODUCTS

DESIGNING COLLA- MARKETING

PLANNING SCHED-

PHYSICAL ASSETS

INSTITU-

THIRD PLAC-

MANUFACTURING COMPANIES

SHIPPING COMPA-

REPRESENTATIVES

re play.

WHAT DO WE STAND FOR?

REPLAY IS A POST MODERN LIVING BRAND THAT IS ALIVE AND DYNAMIC SPEAKING THE STORIES OF ITS USERS AND REFLECTING THEIR EXPERIENCES

MY MISSION I wish to reconnect people to their inner childhood and reinvigorate a life of passion and playful experiences.

MY VISION I am an ever expanding community stimulating a cultural and lifestyle shift in the direction of free spirited play integrated into the day to day. My vision is a reflection of this community.

MY VALUESI believe in taking the time for the small things. I believe in experiences and pleasant surprises. I stay connected to my passion and share this with others.

BRAND VISION

BRAND VALUES/BELIEFS

BRAND MISSION

BRAND PERSONALITY

BRAND OFFERING

BRAND HERITAGE

BRAND BENEFITS

BRAND AUDIENCE

I believe in taking the time for the small things. I believe in experiences and pleasant surprises. I stay connected to my passion and share this with others.

I wish to reconnect people to their inner childhood and reinvigorate a life of passion and playful experiences.

I am an ever expanding community stimulating a cultural and lifestyle shift in the direction of free spirited play integrated into the day to day. My vision is a reflection of this community.

I am deeply rooted in my childhood and continue to cherish memories from that time. I grow younger everyday.

I am approachable, imaginative and engaging. I am playful, surprising, and social. I am a reflection of the experience.

I promote, foster and stimulate a community of playfulness. I offer a consulting service, supporting products and an online community of social sharing.

I make free spirited play easily accessible to those that need it most creating a sense of fun, discovery and interactive experiences.

I cater to adults looking to reinvigorate environments, relationships and lifestyles.I cater to adults young at heart looking to stay connected to their inner child.

re play.

HOW WOULD YOU RECOGNIZE US?

VISUALVERBAL

POPLISTENER

FRIENDLY

ENGAGING

APPROACHABLE

WITTY

EMPOWERINGQUIRKY

MODULAR

ADAPTABLE

INSPIRING

PRE-PLAY POINT OF PLAY POST-PLAY

Ad campaigns

Publicity

Website

Online Journal

Conferences/expos/trade shows

Word of mouth

Pop up spaces

Products(Collabos)

Mobile App

Conferences/ Expos/ Trade shows

Airports

Bustops

Train stations

Parks

Word of mouth

Online store

Mobile app

Loyalty program

Publicity

BUT, HOW DO WE MAKE IT HAPPEN?

PHASE 1 PHASE 2 PHASE 3Immediate( within 6 months) 2-3 years 6+ years

Acquire funds to implement the ser-vice . Crowdsource funding to buld anticipation amongst the potential users.

Design and develop intercative toys through research.

Marketing /PR

Build online presence.

Trial run: Set up schedule and gather resources for the first 6 months.

Extend Replay horizontally and verti-cally.

Expand reach within the country.

Expand customer database and in-crease trust and relationship.

Become more adaptable to our us-er’s voice.

Specially tailored solutions for each customer segments.

Streamline the system to cycle prod-ucts between clients.

Become the voice of experiential play in the country.

Expand to new countries.

Crowdsource designs through the replay community.

Leverage existing customer relationship for Publicity.

TIME TO PLAY!

coming soon to alocation near you...................