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Ric RodriguezCROUD
The SEO’s Guide To JavaScript
@ricrodriguez_ukhttps://www.slideshare.net/RicRodriguez1
@RICRODRIGUEZ_UK WWW.CROUD.COM
THE SEO’S GUIDE
TO JAVASCRIPT
@RICRODRIGUEZ_UK WWW.CROUD.COM
Ric RodriguezSNR SEO MANAGER @ CROUD
@RICRODRIGUEZ_UK WWW.CROUD.COM
JAVASCRIPT IS A
PROGRAMMING LANGUAGE
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WHY IS IT A PROBLEM?
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ASYNCHRONICITY
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GOOGLEBOT
REQUEST
MADE
DOM
CSSDOM
RENDER
TREE
PAGE IS
RENDERED
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GOOGLEBOT
REQUEST
MADE
DOM
CSSDOM
RENDER
TREE
PAGE IS
RENDERED
JAVASCRIPT
IS
EXECUTED
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IF GOOGLE ISN’T THERE TO SEE IT
IT CAN’T KNOW WHAT HAS HAPPENED
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WHY IS JAVASCRIPT USED?
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IT’S FAST
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IT’S UBIQUTOUS
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IT’S ENGAGING
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IT’S HERE TO STAY
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AND WE NEED TO KNOW IT
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LINK - SEO ROUNDTABLE
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HOW IS IT USED?
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TO ENHANCE PARTS OF A PAGE
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TO BUILD THE WHOLE PAGE(THE JS STACK)
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VIEWMODEL
CONTROLLER
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FRAMEWORKS ARE DIFFERENT WAYS
TO APPLY COMMON JS PRINCIPLES
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SERVER-SIDE CLIENT-SIDE
Express(Controller)
Node(Router)
React(View)
Angular(Framework)
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NO MATTER THE FORMAT THE
FUNDAMENTALS STAY THE SAME
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HOW TO GET STARTED
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1. AUDIT USING INSPECT ELEMENT(TO SEE WHAT IS IN THE CODE ONCE LOADED)
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2. USE SERVER-SIDE RENDERINGTO MAKE SURE KEY ELEMENTS AREN’T MISSED
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3. CLEARLY DEFINE EACH PAGEAND TIE THEM TO NORMAL, UNCOMPLICATED URLS
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4. CHECK YOUR ANALYTICSTO MAKE SURE PAGES VIEWS ARE CAPTURED
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5. USE JS WHEN IT IS NEEDEDTO MAKE THE EXPERIENCE BETTER FOR USERS
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FINAL THOUGHTS
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EMBRACE JAVASCRIPTIT’S FASTER, IT’S BETTER AND IT’S HERE TO STAY
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STICK TO THE FUNDAMENTALSMAKE SURE CRAWLERS CAN SEE THE PARTS THAT MATTER
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THANK YOUTWEET ME - @RICRODRIGUEZ_UK
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