Carl W. Buehner

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FEAR

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Ethos

Pathos

Credibility - Trust

LogosConsistency - Logic Emotions - Imagination

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Pathos

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Behaviour Influence Persuade

1.Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

4. Thought Leader

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

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4. Thought Leader

1.Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

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@bryan_phc

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4. Thought Leader

1.Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

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#AskPh

@bryan_phc

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#RecruitIn

@googledave

HAPPY FEARSAD ANGER ANTICIPATION

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1. Satisfied with what one is

or has; not wanting more or

anything else.

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Any Questions?