Content Marketing ROI Infographic

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Infographic offering tips on content marketing ROI from speakers at Content Marketing World. 10 tips from Nicole Smith, Joe Pulizzi, Jay Acunzo, JoAnn Sciarrino, Michael Brenner, Andrew Davis, Julie Fleischer, Robert Rose, Pawan Deshpande and Ardath Albee. Companies contributing include: Dell, Content Marketing Institute, Curata, Kraft Foods, NewsCred and UNC Chapel Hill. This infographic was created by TopRank Online Marketing.

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CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH

Get the eBook http://tprk.us/cmroi14

Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice.

WANT TO KNOW MORE?

This infographic was created by TopRank Online Marketing*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs

www.contentmarketingworld.comCleveland, Ohio

September 8 - 11, 2014

www.contentmarketingworld.comCleveland, Ohio

September 8 - 11, 2014

"Get real" with content by surveying your audience, through usability testing, listening socially & folding that data into

your content strategy.

Determining ROI in the B2B space takes creativity. Measure content relevance to boost performance & manage content

quality to increase sales follow through.

Traditional ROI measures are flawed. Focus on measuring content, vs. teams, both quality and quantity, and see ROI as progress, not a destination.

Your brand lives in the consumer's mind. Measure the emotional or brand attachment between people and brands.

Skip analytics reports for your CMO. Instead, focus measurement reporting on performance: sales, cost savings, and customer retention.

Without attributable sales results, you must get creative measuring content ROI through cost savings, marketing

efficiency, and specialized insights.

Content marketing is the thing that will save marketing itself, because it works. Track costs, measure results & trace those metrics back to business value.

The more you focus on measuring market size vs. market share, the more revenue youll generate. Create content to grow your entire market.

To gain insight for more effective content marketing strategy, focus on 3 metrics: performance, operations & ROI.

Determine the biggest problem facing your buyers and create a resource that solves that problem.

ANDREW DAVIS @TPLDrewAUTHOR, BRANDSCAPING

ARDATH ALBEE @ardath421CEO & B2B MARKETING STRATEGIST, MARKETING INTERACTIONS

ROBERT ROSE @Robert_RoseCHIEF STRATEGY OFFICER, CONTENT MARKETING INSTITUTE

PAWAN DESHPANDE @tweetsfrompawanCEO, CURATA

JOE PULIZZI @joepulizziCEO, CONTENT MARKETING INSTITUTE

JULIE FLEISCHER @jflyDIRECTOR, DATA + CONTENT + MEDIA, KRAFT FOODS

MICHAEL BRENNER @BrennerMichaelHEAD OF STRATEGY, NEWSCRED

NICOLE SMITH @NicoleSatDellMANAGING EDITOR, TECH PAGE ONE, DELL

JOANN SCIARRINO @JoSciarrinoKNIGHT CHAIR, DIGITAL ADVERTISING & MARKETING, UNC CHAPEL HILL

JAY ACUNZO @jay_zo DIRECTOR OF PLATFORM & COMMUNITY, NEXTVIEW VENTURES

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Understand Why Before ROI10 Tips on Better Content Marketing

Performance Measurement

correlations to business performance, ROI can be white rabbit elusive. Find your for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice.

Measuring content marketing ROI is many things but it is rarely the same thing

correlations to business performance, ROI can be white rabbit elusive. Find your for every company. From monitoring KPIs for editorial optimization to tracking for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your

Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice.

for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your

Get the eBook Get the eBook Get the eBook

Understand Why Before ROIUnderstand Why Before ROIUnderstand Why Before ROI10 Tips on Better Content Marketing

Understand Why Before ROI10 Tips on Better Content Marketing

Understand Why Before ROIUnderstand Why Before ROI10 Tips on Better Content Marketing10 Tips on Better Content Marketing10 Tips on Better Content Marketing

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Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking

Understand Why Before ROI10 Tips on Better Content Marketing

for every company. From monitoring KPIs for editorial optimization to tracking for every company. From monitoring KPIs for editorial optimization to tracking for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice.

Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your way through the rabbit hole with this expert content marketing ROI advice.

Understand Why Before ROI10 Tips on Better Content Marketing10 Tips on Better Content Marketing10 Tips on Better Content Marketing10 Tips on Better Content Marketing10 Tips on Better Content Marketing

Performance Measurement

Understand Why Before ROI

Performance Measurement

for every company. From monitoring KPIs for editorial optimization to tracking