Presentation Title

Best Practices in Display CreativeTHE PSYCHOLOGY OF SUCCESSFUL IMAGES

#SMX #32B@boostctrIntroduce yourself soft plug for Boost. Then introduce the presentation and what we will be covering0

Best Practices in Display CreativeTHE PSYCHOLOGY OF SUCCESSFUL IMAGES

#SMX #32B@boostctrIntroduce yourself soft plug for Boost. Then introduce the presentation and what we will be covering1

Messaging insights from search can trigger learnings that inform creative in display ads on Google Display Network, Facebook, Instagram, Snapchat, etc. Using Learnings from Search to Direct Your Display Strategy

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#SMX #32B@boostctrBuilding ads in display is expensive and time consuming. Its much cheaper to test concepts in search first. 2

5 KEY CREATIVE COMPONENTSCreating calls-to-action with strong messaging & color appealHigh resolution images vs. user generated contentLength and style of videosMaking your ad stand out with the Rule of ThirdsShowcasing game play or screen grabs within a device

What Makes a Display Ad Successful?

#SMX #32B@boostctrThese best practices have been aggregated by hundreds of different customers across different verticals. We determined whats working and what to stay away from. Display ads are expensive to produce. Put in research up front to ensure the first take is good.3

1. Experiment with Custom CTA OverlaysFacebook allows advertisers to choose specific CTA buttons for ads5 actions: Shop Now, Learn More, Sign Up, Book Now or DownloadCustomized CTAs within the image can increase performance

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1. Use a CTA Button Color That Pops

Whats the context of where your ad is being displayed? How can you stand out and get noticed?Facebooks News Feed is blue & white. Avoid using too much blue in Facebook ad creative.

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2. High-Resolution Images vs. User Generated Content

High-res, polished stock photos work well for retail and travel to display products and destinationsImages that appear more native and look like they were taken by a user resonate more with services

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3. Length and Style of Video MattersVideo LengthVideos between 7-23 seconds perform the best Introduction should be 3 seconds max Dive straight into action to capture the attention of your audience

Video StyleAnimation: works well for mobile gaming, software, or servicesStock: works well for retail and travel to showcase products and destinationsCartoon or white board drawing: use to show a process or how something works

Good Stock Imagery Sites iStock, Stocksy, Twenty20, Shutterstuck, Pexels, Unsplash, Pond5

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This app service saw success with original animated videos.

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What Works Best In Mobile Video Ads, *2016 study by AdColony

#SMX #32B@boostctrThose are a few of the findings of AdColonysnew study on app install ads. The video-heavy mobile advertising network categorized11,000 different video ad creatives and then studied their efficacyin over 10 billion mobile video impressions.

http://www.adcolony.com/insights/creative-best-practices-q2-2016/

Creative categories included:Live action Hand interactionMusical endingIn-device footageIn-app sound effects TextNarrationFeat. Characters Post sound effectsIn-app footage 9

4. Rule of Thirds

Rule of thirds is where an image is divided into 9 squares. Points of intersection represent places to position important visual elementsFocal point should not always be the centerCreates more depth & makes images more intriguing

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5. Engage Your Audience with Screen Grabs, Game Play, Hand Play

Mobile apps that feature game play, screen grabs or hand play drive more app installs - especially for gaming, finance, and travel appsShow users what its like to experience your app & what makes it unique

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Remember What We Learned Use bold CTA button colors that pop and text overlaysExperiment with user generated content Test the length and style of video creative to know what worksFollow the Rule of Thirds to create more interesting imagesShow users what its like to experience your app

#SMX #32B@boostctrLEARN MORE: UPCOMING @SMX EVENTSTHANK YOU! SEE YOU AT THE NEXT #SMX

GET IN TOUCHRob LendermanCo-Founder & Chief Product Officerrob.lenderman@boostmedia.com

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