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THE “PROMISE”OF
PROGRAMMATIC
©2015 Vonage Marketing LLC. All Rights Reserved
THE MAVERICKLEAVES A MARK ON THE WORLD THROUGH BRAVE ACTSOF LIBERATION.
©2015 Vonage Marketing LLC. All Rights Reserved
THE VONAGEMISSIONVONAGE TRANSFORMS HOW PEOPLE CONNECTby challenging the status quo & finding a better way.
©2015 Vonage Marketing LLC. All Rights Reserved
Our Challenge…..Build credibility among business decision makersDrive leads and call flowDeliver disruption
©2015 Vonage Marketing LLC. All Rights Reserved
Identify focused and consolidated teams.
First party data trumps all other data.
Programmatic can drive mid & upper funnel.
Invest time upfront in partner selection.
Don’t be afraid to go “old school”.
Creative is key to scale & efficiency..
Lessons Learned
©2015 Vonage Marketing LLC. All Rights Reserved
5
And finally…..always be testing!
PROGRAMMATIC…Is an innovative way to buy with precision.Allows advertisers to buy or learn exactly what you want.Provides flexibility during the buy; eliminates extensive pre-buy planning.Growth has brought complexity & opacity.Exposes need for ad tech to understand the service & strategy needs of advertisers.INSPIRES.
©2015 Vonage Marketing LLC. All Rights Reserved
THANK YOU!
©2015 Vonage Marketing LLC. All Rights Reserved