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TWEET!
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• Follow us on Twitter: • @WhatCounts • @timbrechlin • @MovableInk • @jcohen808
Today’s hashtag: #MobileInbox
TODAY’S SPEAKERS
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TIM BRECHLIN Inbound Marketing Manager, WhatCounts Email: [email protected] Twitter: @timbrechlin
JORDAN COHEN Vice President of Industry Relations, Movable Ink Email: [email protected] Twitter: @jcohen808
AGENDA
• The latest industry research – Sources: Movable Ink US Consumer Device Preference Report Q1 2014, other
industry resources
• WhatCounts & Movable Ink strategic recommendations
• Your questions answered
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TABLET EMERGENCE
“Desktop companies” seem to think so.
“It’s the tablet that can replace your laptop. It is the most powerful, thinnest, and lightest Surface
Pro yet. It is a full PC and a brilliant tablet.”
- Panos Panay, corporate vice president, Microsoft Surface
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CLOSING THOUGHTS ABOUT RESEARCH
• Smartphone email opens might have reached their peak at ~50%
• Tablets will continue to eat away at desktop market share.
• The “tap-through rate” is the new click-through rate.
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YOU NEED TO BE FLEXIBLE
WhatCounts uses device targeting to display the best version on any device.
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TAKEAWAYS
• Mobile isn’t just arriving – it’s taking over.
• Don’t design for desktop first.
• Integrate as much as you can – email, social, apps, etc.
• Don’t be afraid to just get weird with it.
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WE LOVE EMAIL INNOVATION TOUR – SAN FRANCISCO
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We love email and we’re coming to San Francisco to tell you why! Speakers include: Allen Nance, Founder & CEO, WhatCounts Featured Partners: Return Path (Email Inbox Intelligence) Movable Ink (Agile Email Marketing) LiveIntent (Email Advertising) Where: W Hotel, San Francisco When: June 26, 2 – 6 p.m. (Pacific) Cost: FREE RSVP: www.whatcounts.com/innovationtour
REACH OUT TO US
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636 Avenue of the Americas Fifth Floor New York City, NY 10011 1-800-270-6033 www.movableink.com [email protected]
REACH OUT TO US
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WhatCounts 3630 Peachtree Road, NE Suite 900 Atlanta, GA 30326 1-866-804-0076 www.whatcounts.com Twitter: @whatcounts [email protected]