19
A More Effective Approach to Open Enrollment Communications Reach, Engage and Measure

Webinar Slides:

Embed Size (px)

DESCRIPTION

 

Citation preview

  • 1. A More Effective Approach to Open Enrollment Communications

2. Agenda 1. Introduction 2. Communication challenges and lessons learned 3. Reach, engage and measure 4. City of San Antonio case study 5. Questions 3. Webinar Attendees PollWhat is your biggest Open Enrollment challenge?51% No one reads! No one attends!Distributed workforce No computers/internet Family members21%No one participates!New plan designs Complicated changesDelivering a consistent message/position13% 7%Engagemen tReachComplexity8%Consistenc yOther 4. 2013 Aflac Open Enrollment Survey71%rarely or never understand policy changes74%rarely or never understand policy coverage90%Elect the same coverage year after year(Hay Group, 2013) 5. Engage with Employees on Their Terms & Timeline Zzzzzz zVideoMobileKeep it Short62%6Bof US adults have a smartphonehours of video watched per monthAvg. Duration, Online Video38% of US adults have a tablet(Gallup Poll, Dec. 2013)5:19 4:21 3:55 News & Politics4:15YouTub Entertainment People e & Blogs (Sysomos) 6. Tips for Communicating Effectively GOALCreate Awareness and Peripheral Knowledge Run-time Target: 5 Minutes30 Seconds4 Minutes30 SecondsCAPTURE ATTENTIONSUSTAIN ATTENTIONStory Humor Current Events Questions Data Be UnexpectedWhat is OE? Why should I care? Dates, deadlines What happens if youre passive Changes use the 80/20 ruleCAPITALIZE ON MOMENTUMThe Big Picture: Be Transparent Your Brand: Be AuthenticEvents Resources Enrollment Next Steps 7. Continuous Improvement 30 Seconds BUY ATTENTI ON30 Seconds CAPITALIZE4 Minutes SUSTAIN ATTENTIONThe Big Picture: Be TransparentON MOMENTUMYour Brand: Be AuthenticBEHAVIORSUnique UsersActive enrollmentVideo ViewsPlan participationDrop-off RatesSupport loadSurvey FeedbackITERATEMEASUREUSAGENeed to shorten video Opener not compellingNeed to rescue the middle Failed to answer a key question 8. Digital Communications Getting the Job Done ENGAGEMENTREACHCOMPLEXITYCONSISTENCYEngage employees with rich online videoHost videos on a public site to reach distributed employees and families Mobile video enables reach to employees without computers anytime, anywhereShort-form video content is ideal for communicating complex topicsVideo allows you to provide a clear and consistent message to every employee across locationsMEASURE & ITERATE 9. Transforming Employee Engagement & CommunicationsTraditional 10. GuideSparks Comprehensive SaaS Solution Reach User Experience PersonalizedMobile ExperienceMultimedia/InteractiveCurrent & ConsistentYour Voice/BrandBest PracticesTurnkeyIntegrates with Your WorkflowMeasurable ROIEngage ContentMeasure Platform 11. Sample Open Enrollment Video: Casual 12. Sample Open Enrollment Video: Pro 13. City of San Antonio Promoting a New Health Plan Across a Diverse Workforce 14. COSA Challenge Supporting the Citys Employee Benefit Initiatives Increase participation in CDHPDeliver a timely and consistent messageProvide easy-to-understand benefits information to a multigenerational, multi-educational, multi-location workforceMap of Bexar County Texas highlighting San Antonio, the 7th largest US CityStreamline HRs efforts 15. COSA Solution Turning to Video to Solve Communication Potholes Video library of 10 titlesFlexible Spending Account, Health Care Reform, Health Savings Account, Life, Medical Comparison, Medical Terms, New HireTraining, Open Enrollment, PPO, Vision Year-round, on-demand accessShown during on-site meetingsVideos supplemented HRs open enrollment road show 16. COSA Results Meeting Enrollment Goals While Earning Rave Reviews89% Unique users watched GuideSpark videos+15% Attendance decreased at inperson benefits enrollment fairEmployees found the GuideSpark videos helpful and easy-tounderstand thanks to their simplistic language, casual style, and effectiveness at conveying complicated information.20132014COSA drove participation in CDHP plan from 7% to 33% 17. COSA Sample Video 18. Q&A Please submit questions now in the Questions & Chat window If you would like to contact us, please email [email protected]. 19. GuideSparks Robust Content Library Benefits Health & WelfareCompensation VoluntaryPerksOpen Enrollment Voluntary Plans Overview Perks Overview Benefits Open Enrollment Teaser COBRA Service Awards Benefits Overview Critical Illness Insurance Benefits Consumerism Long-Term Care Insurance Retirement & Savings Medical Terms & Concepts Whole Life Insurance 401(k) Overview Medical Plans Overview Business Travel Accident Ins.401(k) Changes Medical Plans Comparison Auto & Home Insurance 401(k) Investments High Deductible Health w/HSA Homeowners Insurance Roth vs. Traditional 401(k) How to Use Your HSA Pre-Paid Legal Plans Pension Plans High Deductible Health w/HRA Pet Insurance 403(b) Overview Preventive Care Executive Benefits 529 College Savings Plan Retiree Medical Savings Account Expatriate Benefits Deferred Compensation Dental Benefits Plans Vision Benefits Flexible Spending Accounts Time Off Life, AD&D Time Off Programs Disability Benefits Paid Time Off Exempt Short-term Disability Paid Time Off Non-Exempt Long-term Disability Leave of Absence Overview Child/Elder Care Programs Medical Leave Adoption Assistance Family Care Leave Employee Assistance Programs Personal Leave Mobility Green Card Maternity Leave Overview Sponsorship Initiating a Maternity Leave Other Benefits Length of Maternity Leave Income while on Maternity Leave Health Care Reform Benefits while on Maternity Leave Impact, We're in this together Paternity Leave Simplifying Health Care Reform Adoption Leave Insurance Marketplace Military Leave Overview SabbaticalsCompensation Overview Base Pay Base Pay Administration for Managers Short-Term Cash Incentives Employee Stock Purchase Plan (ESPP) ESPP Taxes Restricted Stock Units (RSUs) RSU Taxes Performance Units (PUs) PU Taxes Non-Qualified Stock Options (NQSOs) NSO Taxes Incentive Stock Options (ISOs) ISO Taxes Base Pay Administration (Managers) Variable Pay Administration (Managers) Long Term Incentive (LTI) OverviewWellness Wellness: An Overview Wellness: Know Your Numbers Wellness Programs Wellness IncentivesOnboarding New Employee Orientation / New Hire Training Payroll Safety & Security: Overview Information Technology: Overview Information Technology: Passwords I-9 W-2Workplace Behaviors Code of Business Conduct Respect in the Workplace Sexual Harassment Social Media Policy Anti-Bullying Mobile Policy Email Etiquette Insider Trading Data Privacy Information Security ICD-10 HIPAAHR Systems Workday: - All About Me - Delegation - How to Navigate Workday - Manager Self-Service - My Organization - Overview SuccessFactors: - For Employees - For Managers Total Rewards Portal (Enwisen, Buck)Performance Management Performance Management Overview Process and Philosophy Setting Goals Performance Conversations w/Direct Reports Performance Conversations w/Manager Your Self Evaluation & Accomplishments Competencies & Development Items Systems Training Employee Systems Training Manager Service AwardsCareer Development Career Development Overview Capabilities & Competency Groups Career Conversations - Employee Career Conversations - Manager Job Competency ModelsGuideSpark offers variations of these library items to match the style, demographic and language of your audience.