The Independent Magazine's media kit 2015

MEDIA KIT 2015

A D V E R T I S I N G O P P O R T U N I T I E S

The Independent Magazine and The New Review present advertisers with a platform from which to reach young and affluent ABC1 comsumers; influential early adopters when it comes to fashion & technology trends.

Our award winning magazines offer engaging interviews and a strong reportage alongside our regular features on gadgets & technology, food & drink, fashion & beauty and interiors & gardens. They provide advertisers with a perfect editorial environment in which to extend their brand and promote their products to a valuable and receptive audience with high disposable income.

R E A C H O V E R 3 . 4 M V I S I T O R S

All of our magazine features are now available in the Life section at independent.co.uk, allowing access to a further 3.4 million consumers.

* Source: Comscore May 2012

MEDIA KIT

The Independent Magazine is the bedrock of The Independent’s stylish Saturday supplement.

Looking fresher than ever thanks to a new look created in consultation with design genius Matt Willey, the magazine packs in big name interviews with the finest photography and long form magazine writing and in The Saturday Miscellany, the best one-page magazine in the business.

The Independent Magazine also boasts some of Fleet Street’s best lifestyle columnists. Alexander Fury’s fashion coverage remains unrivalled for its panache and range, while, Tim Key - one of the best in Britain - brings his irreverence to the funniest column in the newspaper.

Meanwhile, our chef Mark Hix remains one of the most influential voices in British food and Anna Pavord’s long-running gardening column is still the best of its kind. The magazine has also welcomed new regulars, Will Hawkes writes a monthly beer column alongside Anthony Rose on wine, a fitness page takes in new trends in the world of exercise and The Novel Cure by Ella Berthoud and Susan Elderkin dispenses life advice via the pages of literature.

Knowing, good-looking and influential, The Independent Magazine remains a vital part of our readers’ weekends.

MEDIA KIT

E X E C U T I V E E D I T O R : W i l l D e a n

D E P U T Y E D I T O R / F O O D & D R I N K E D I T O R : S a m u e l M u s t o n

F A S H I O N E D I T O R : A l e x F u r y

A S S I S T A N T F A S H I O N E D I T O R :R e b e c c a G o n s a l v e s

R E A D E R S

Our readers have more money and more spending power than any other supplement reader.

R E A D E R S H I P 2 2 6 , 0 0 0 ( N R S J U LY 1 3 - J U N E 1 4 ) M E N 4 7 % W O M E N 5 3 % A B 5 3 %

• 81% of our readers are classified as ABC1s

• 41% of our readers are aged 25-54 and the average age is 50

* Sources: NRS Jan - June 14

E D I T O R I A L H I G H L I G H T S

• Renowned for its use of photography, entertaining and revealing interviews, sense of fun and light touch, The Independent Magazine is the colourful centrepiece of our Saturday newspaper package.

• Highly respected regular food and drink writers, including restaurateur and chef Mark Hix and restaurant critics Tracey MacLeod, Anthony Rose and John Walsh.

• ‘Recommended’ – all the best to do, see and buy in the week ahead.

• ‘My Secret Life’ – the original and best celebrity Q&A interview.

• Stunning fashion photography and a must-read shopping column by fashion editor Alex Fury.

• Innovative features

MEDIA KIT

the independent magazine15.02.2014

ON THEWATERFRONT

Britain’s new city-sized superport

(It could be a contender)

THE INDEPENDENT MAGAZINE �


Working the barreA great leap for men’s style

Al-Shabaab’s Somali stadium of death A Brit in LA goes mad for a MustangPlus: Femen; Tim Key; Mark Hix & Anna Pavord

Made in ItalyA women’s fashion special

Moschino’s wit and hitsLove letters to Miuccia PradaStephen Jones’s Milanese museTen Latin loves for spring

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A wing and a prayer Saluting Britain’s intrepid female aviators

The man who survived 9/11, Bali and the 2004 tsunamiHow to steal an £83m diamond (just bring a hat and gloves)Alexander Fury meets Christian LacroixCan group therapy cure domestic violence?


Ticket to slide How Team GB’s skeleton women conquered the slopes

John Torode: I’m a rubbish AustralianPatrick Strudwick on sex in men’s prisonsWes Anderson and the best props in HollywoodHow to top pancakes like a pro

Station to station 2014 travel special

Featuring classic writing from Paul Theroux; Indian train grub; the wrong Trans-Siberian Railway; staged glamour on the Orient Express and much more

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Every day is like a punday: why branded charity months took offHate crimes in South AfricaJanuary detox with Mark Hix

THE BATTLE FOR PRESTONBUS STATiON

a tale of love, hate and concrete

Primetime and readyEmma Willis finds her Voice

All pain, no gain: life as a second-tier tennis playerJoanna Scanlan, Tim Key, Anna Pavord and more

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by Paul Vallely

a rebel PoPe one year in

PRODUCTION DETAILS

T E C H N I C A L S P E C I F I C A T I O N S - D I S P L AY C O L O U R S P E C I F I C A T I O N ( A L L D I G I T A L )

• U C R / G C R : 280% maximum

• S C R E E N : 120lpi

• D OT G A I N : 35% in 40% tone, 20% at 80%

• S C R E E N A N G L ES: Standard Litho angles

• I N K D E N S I T I ES: Cyan 1.25 Magenta 1.20 Yellow .90 Black 1.50

• P R O O F T Y P E : Colourbus. Printing on HP1050, 52gsm improved newspaper, to Polestar specification.

• T Y P E S I Z E : Minimum of 8pt is acceptable.

A L L C O LO U R D I S P L AY A DV E RT I S E M E N TS M U ST B E S U B M I T T E D V I A O U R G AT E K E E P E R , W E L LC O M LO N D O N LT D.

ACT I N G O N B E H A L F O F S O U T H Q UAY R E P R O

• C O PY D E A D L I N E : 1 0 DAYS P R I O R TO I S S U E DAT E •

M O N O S P E C I F I C A T I O N ( A L L D I G I T A L )

• Advertisements must be encapsulated with fonts embedded/outlined.

• Supplied via iSDN or ADS format to Transmission Manager 020 7005 2992 or 020 7005 2993.

• Alternatively adverts can be supplied on CD/Zip disc in the same eps format.

• Film or Quark collected jobs with font folders cannot be accepted.

• I M AG E R E S O LU T I O N : 240dpi.

• L I N E WO R K : 1016dpi.

• D OT G A I N : adjusted for 35% in 40% tone, 20% at 80%.

• Scans must be uncompressed TIFF/EPS in CMYK format.

• Document size must be that of the space booked plus 3mm bleed if required.


B L E E D

306 X 470 306 X 238 156 X 238 156 X 470 306 X 122 156 X 122

T R I M

300 X 464 300 X 232 150 X 232 150 X 464 300 X 116 150 X 116

S I Z E

D P S PAG E H A L F H O R I ZO N TA L D P S H A L F H O R I ZO N TA L H A L F V E RT I CA L Q UA RT E R

C L A S S I F I E D A D S I Z E S1 C O L = 25 M M 3 C O L = 8 1 M M 5 C O L = 1 37 M M 2 C O L = 5 3 M M 4 C O L = 1 0 9 M M 6 C O L = 1 6 5 M M 7 C O L = 1 9 4 M M

Page depth 270mm

No live matter to appear within 10mm of trim. Bleed 3mm

P R I N T I N G P R O C E S S Heatset web offset

P A P E R S T O C K 52gsm Improved Newsprint


All mono / colour CLASSIFIED advertising can now be supplied direct to The Independent

C O L O U R P R O F I L E

PSO SNP Paper (ECI) (FOGRA42L Max TAC 260)

F I L E S P E C I F I C A T I O N• All files transmitted to us should be in Adobe Portable Document Format (PDF)• Files should be sent to the size of the media box• Files should be sent in with a transparent background• Files should be sent in the form of PDF 1.3 via one of the options below, and

must be PDF/X-1a compliant• Colour CMYK. Pantone with appropriate CMYK Mapping is accepted but

not recommended• Fonts - All fonts MUST be embedded, Type I or True Type only• Neither custom transfer functions nor custom halftones are accepted• Image Resolution• Magazine 240 dpi

• Monochrome Bitmaps should be at 1200dpi and CCITT Group 4 compressed

F I L E P R E P A R A T I O N• Ink weight should not exceed 270• Reverse out white or coloured text should be no smaller than 10pt bold and

should not be compressed.• Reverse out text should not be more than two colours• Small letters with fi ne serifs should not be used for reversals• Body text must be single colour or two colour at most, and no less than 8pt in size

and also not compressed

• Line weight must not be less than 1p

A L L D I S P L AY C O P Y I S T O B E S U P P L I E D V I A W E L L C O M T H E G A T E K E E P E R F O R T H E I N D E P E N D E N T T I T L E S .

PRODUCTION DETAILS

D I S P L AY A D S I Z E S

Full PageTrim 300 x 232Bleed 306 x 238

DPSTrim 300 x 464Bleed 306 x 470

Half Page VerticalTrim 300 x 116Bleed 306 x 122

Half Page HorizontalTrim 150 x 232Bleed 156 x 238

Half DPS HorizontalTrim 150 x 464Bleed 156 x 470

PRODUCTION DETAILS

C O N T A C T S :

I N D E P E N D E N T P R O D U C T I O N+44 (0)20 3615 2680+44 (0)20 3615 2684+44 (0)20 3615 2681

I N D E P E N D E N T P R O D U C T I O N - E - M A I [email protected]

H A N N A H F E N W I C K - R E P R O C H A R G E S+44 (0)20 3615 [email protected]

W E L L C O M L O N D O NT: +44 (0)20 7655 8250

C O P Y S U P P [email protected]

W E L L C O M L O N D O N - F T Pftp.wellcomlondon.comlogon: independentpassword: wag96j

PRODUCTION DETAILS

The award-winning New Review magazine never stands still. In May last year we improved our opening and closing pages. Spheres of Influence now opens our Agenda section – it’s a graphic and witty take on what might be, and might soon be, preoccupying our readers’ attentions.

At the other end of the magazine, readers can now enjoy more John Rentoul, already a star columnist of the paper: his Top Ten column on our final editorial page has established itself as an instant hit both in the magazine and online. And alongside our long-running How We Met column is Louisa Saunders’ new agony slot, The Help Desk. With these changes, the magazine is better looking than ever - in the last two years, The New Review has won six design awards.

In 2014, the magazine will continue to be a smart and engaging mix of wide-ranging features, photography, personalities, fashion, style, interiors and food (including Bill Granger, the cookery writer for the pressed but discerning IoS reader). We hope you enjoy it.

A C T I N G E D I T O R : M i k e H i g g i n s

F O O D & I N T E R I O R S E D I T O R : H u g h M o n t g o m e r y

PRODUCTION DETAILS

O U R R E A D E R S

Our readers have more money and more spending power than any other supplement reader.

R E A D E R S H I P 2 2 3 , 0 0 0 ( N R S J U LY 1 3 - J U N E 1 4 ) M E N 6 4 % W O M E N 3 6 % A B 5 4 %

• 76% of our readers are classified as ABC1s

• 55% of our readers are aged 25-54 and the average age is 45

* Sources: NRS Jan - June 14

E D I T O R I A L H I G H L I G H T S

• Intelligent, beautifully designed supplement that regularly outclasses its rivals.

• Relaunched last year with new columnists and new regular features

• Devoted to fashion, food, photography and interiors.

• Brilliant cookery column from award-winning chef Bill Granger.

• Silver award from the Society of News Design.

• Robert Chalmers shortlisted in the British Press Awards as interviewer of the year.

PRODUCTION DETAILS

T E C H N I C A L S P E C I F I C A T I O N S - D I S P L AY C O L O U R S P E C I F I C A T I O N ( A L L D I G I T A L )

• U C R / G C R : 280% maximum

• S C R E E N : 120lpi

• D OT G A I N : 35% in 40% tone, 20% at 80%

• S C R E E N A N G L ES: Standard Litho angles

• I N K D E N S I T I ES: Cyan 1.25 Magenta 1.20 Yellow .90 Black 1.50

• P R O O F T Y P E : Colourbus. Printing on HP1050, 52gsm improved newspaper, to Polestar specification.

• T Y P E S I Z E : Minimum of 8pt is acceptable.

A L L C O LO U R D I S P L AY A DV E RT I S E M E N TS M U ST B E S U B M I T T E D V I A O U R G AT E K E E P E R , W E L LC O M LO N D O N LT D.

ACT I N G O N B E H A L F O F S O U T H Q UAY R E P R O


M O N O S P E C I F I C A T I O N ( A L L D I G I T A L )

• Advertisements must be encapsulated with fonts embedded/outlined.

• Supplied via iSDN or ADS format to Transmission Manager 020 7005 2992 or 020 7005 2993.

• Alternatively adverts can be supplied on CD/Zip disc in the same eps format.

• Film or Quark collected jobs with font folders cannot be accepted.

• I M AG E R E S O LU T I O N : 240dpi.

• L I N E WO R K : 1016dpi.

• D OT G A I N : adjusted for 35% in 40% tone, 20% at 80%.

• Scans must be uncompressed TIFF/EPS in CMYK format.

• Document size must be that of the space booked plus 3mm bleed if required.


B L E E D

306 X 470 306 X 238 156 X 238 156 X 470 306 X 122

T R I M

300 X 464 300 X 232 150 X 232 150 X 464 300 X 116

S I Z E

D P S PAG E H A L F H O R I ZO N TA L D P S H A L F H O R I ZO N TA L H A L F V E RT I CA L

C L A S S I F I E D A D S I Z E S1 C O L = 25 M M 3 C O L = 8 1 M M 5 C O L = 1 37 M M 2 C O L = 5 3 M M 4 C O L = 1 0 9 M M 6 C O L = 1 6 5 M M 7 C O L = 1 9 4 M M

Page depth 270mm


P R I N T I N G P R O C E S S Heatset web offset

P A P E R S T O C K 52gsm Improved Newsprint


All mono / colour CLASSIFIED advertising can now be supplied direct to The Independent

PRODUCTION DETAILS

C O L O U R P R O F I L E

PSO SNP Paper (ECI) (FOGRA42L Max TAC 260)

F I L E S P E C I F I C A T I O N• All files transmitted to us should be in Adobe Portable Document Format (PDF)• Files should be sent to the size of the media box• Files should be sent in with a transparent background• Files should be sent in the form of PDF 1.3 via one of the options below, and

must be PDF/X-1a compliant• Colour CMYK. Pantone with appropriate CMYK Mapping is accepted but

not recommended• Fonts - All fonts MUST be embedded, Type I or True Type only• Neither custom transfer functions nor custom halftones are accepted• Image Resolution• Magazine 240 dpi

• Monochrome Bitmaps should be at 1200dpi and CCITT Group 4 compressed

F I L E P R E P A R A T I O N• Ink weight should not exceed 270• Reverse out white or coloured text should be no smaller than 10pt bold and

should not be compressed.• Reverse out text should not be more than two colours• Small letters with fi ne serifs should not be used for reversals• Body text must be single colour or two colour at most, and no less than 8pt in size

and also not compressed

• Line weight must not be less than 1p

A L L D I S P L AY C O P Y I S T O B E S U P P L I E D V I A W E L L C O M T H E G A T E K E E P E R F O R T H E I N D E P E N D E N T T I T L E S .

PRODUCTION DETAILS

D I S P L AY A D S I Z E S

Full PageTrim 300 x 232Bleed 306 x 238

DPSTrim 300 x 464Bleed 306 x 470

Half Page VerticalTrim 300 x 116Bleed 306 x 122

Half Page HorizontalTrim 150 x 232Bleed 156 x 238

Half DPS HorizontalTrim 150 x 464Bleed 156 x 470

PRODUCTION DETAILS

C O N T A C T S :

I N D E P E N D E N T P R O D U C T I O N+44 (0)20 3615 2680+44 (0)20 3615 2684+44 (0)20 3615 2681

I N D E P E N D E N T P R O D U C T I O N - E - M A I [email protected]

H A N N A H F E N W I C K - R E P R O C H A R G E S+44 (0)20 3615 [email protected]

W E L L C O M L O N D O NT: +44 (0)20 7655 8250

C O P Y S U P P [email protected]

W E L L C O M L O N D O N - F T Pftp.wellcomlondon.comlogon: independentpassword: wag96j

PRODUCTION DETAILS

MEDIA KIT

I N D E P E N D E N T. C O . U K

G L O B A L

PAG E I M P R E SS I O N S: 73.5 million U N I Q U E U S E RS: 21.1 million

W E B S I T E A D S P E C I F I C A T I O N S

9 0 0 X 25 0 (EXPANDABLE VERSIONS TO EXTEND

NO MORE THAN 300 PIXELS DOWNWARDS)

728 X 9 0 (EXPANDABLE VERSIONS TO EXTEND


46 8 X 6 0 (EXPANDABLE VERSIONS TO EXTEND


1 2 0 X 6 0 0 (EXPANDABLE VERSIONS TO EXTEND

NO MORE THAN 300 PIXELS TO THE L E F T)

1 6 0 X 6 0 0

3 0 0 X 25 0 (EXPANDABLE VERSIONS TO EXTEND

DOWNWARDS TO 500 PIXELS)

3 0 0 X 6 0 0

ST R E A M E D M OV I E S (BEST SIZES = 468X60,

728X90, 300X250 900X250)

A D T Y P E

Bellyband

Leaderboard

Banner

Skyscraper

Wide Skyscraper

MPU

Double Mpu

<< Various

AVA I L A B L E FO R M ATS

GIF, Flash, Javascript tags





Javascript (most often from a rich media provider)

M A X F I L E S I Z E

500k

500k

500k

500k

500k

If streamed from 3rd Party source it doesn't matter pending length of movies. Polite Download of 40k. Sound should be off as default. Total max file size 2.2MB

N OT E S

Expandable need a close button, click to open/close and sound off as default. Excluded from Homepage

Expandable need a close button, click to open/close and sound off as default


Skyscraper


Expandable never on homepage and needs a close button, click to open/close and sound off as default. Clear Stop/Pause and Play button

MEDIA KIT 2015 MAGAZINE CALENDAR

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Club coutureMen’s fashion special

How nightclobber became daywear

looks for spring Peter Saville – from Factory to the catwalkAdidas refashions the trainer

Made in ItalyA women’s fashion special

Moschino’s wit and hitsLove letters to Miuccia PradaStephen Jones’s Milanese museTen Latin loves for spring

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THE INDEPENDENT MAGAZINE

Every day is like a punday: why branded charity

Hate crimes in South AfricaJanuary detox with Mark Hix

THE BATTLE FOR PRESTONBUS STATION

A TALE OF LOVE, HATE AND CONCRETE

THE INDEPENDENT MAGAZINE

Ticket to slide How Team GB’s skeleton women conquered the slopes

John Torode: I’m a rubbish AustralianPatrick Strudwick on sex in men’s prisonsWes Anderson and the best props in HollywoodHow to top pancakes like a pro

Travel 1 FebruarySpring Food & Drink 12 AprilMusic Special 17 MaySummer Special 7 JuneSummer Food Special 5 JulyAutumn Food Special 11 OctoberChristmas Gifting 22 NovemberChristmas Food & Drink 6 December

Travel 24 JanuaryFashion 21 FebruaryMen’s Fashion 21 MarchSpring Food & Drink 18 AprilWedding 6 JuneSummer Food & Drink 20 JuneFashion 19 SeptemberMen’s Fashion 17 OctoberLuxury Gifting 21 NovemberGeneral Gifting 28 NovemberChristmas Food & Drink 12 December

MEDIA KIT 2015

CHRISTINA IRVINE: +44 (0) 20 3615 2571 or [email protected] SUZAN ANTONOWICZ: +44 (0) 20 3615 2248 and +44 (0) 77 4756 7734 or [email protected]

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The Independent Magazine's media kit 2015