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For Best Webinar Results

Print workbook Put cell phone awayJot down questionsMake decisions and write them down

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Marketing Strategy 2016

“If you fail to plan, you are planning to fail!”

Benjamin Franklin

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Plan Your Marketing Year Everyone is Busy!

Put a Plan In Place to Get Their Attention

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Planning Your Marketing Year

What is Marketing?

What is Promotion?

Why do you need it to grow your practice?

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What To Consider

What are your goals?

How much are you looking to grow?

How fast do you need to grow?

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Who are you looking to attract?

Who is your ideal prospect?

What To Consider

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How Much Should I Spend on Promotion?

How much is a new patient worth to you?

ROI = value of patient / cost of acquisition

If they are worth $40,000, the ROI on attracting that patient would be_________

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Planning Your Marketing Budget

To effectively market your company or practice you should have 10% of income allocated to Marketing & Promotion.

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Planning Your Marketing Budget

Flat amount based on how quickly you are looking to grow?

Or it can be a tiered budget; as you increase your business you re-invest to increase your marketing budget.

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Existing Scene vs. Ideal Scene

Definition of existing scene – how things actually are.

Definition of ideal scene – how things would be in a perfect world.

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Existing Scene vs. Ideal Scene

When looking at a marketing plan first look at your ideal scene and figure out what you need to do to get to your ideal scene.

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Time vs. Money

If you don’t have a big initial budget then you have to invest more time.

As you grow and as your budget increases you can leverage your money to reduce your time.

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Example

Let’s say I am a dental practice and I’m getting 10 new patients a month; by the end of the year my goal is to have 50 new patients a month.

Initially my budget is $1,000 I need to utilize my time and limited resources to get to 20 new patients a month. From there I reinvest some of my additional income and reduce my time.

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Imagine Your Strategy…

Increasing New Patients

Increasing Current Patient Activation

We can help!

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