Embed Size (px)
DESCRIPTION
To do business at the pace of digital, you have to improve your speed, predictability, transparency and adaptability to change. In this concluding session of the Hanson Digital Summit 2013, Mike Osswald outlines the key takeaways of listening continuously, having conversations and executing with purpose. www.hansoninc.com/summit
Citation preview
THE IMPORTANCEOF BEING AGILE
MIKE OSSWALD VP, EXPERIENCE INNOVATION
AGILE MARKETING GOALS...
Improve the speed, predictability, transparency, and adaptability to change
BE AGILE
THE CUSTOMER IS AT THE CORE
Local/Retail
Public Relations
Social Engagement
Web Sites
Television
Out of Home
Experiential
Online Channels
eCommerce
Product/Service Development
Market Research
Customer Service
Customers
CORE PRINCIPLES OF AGILE
• Agile mindset, agile methods
• Working together, while focused on customers (not target audiences)– Listen, observe, collaborate, create
• Change as a strategic advantage
• Connected teams and iterations
• Focused on data and feedback– vs. opinion and convention
• More experiments, less big bets
See more at
HANSONINC.COM/SUMMIT
