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If you own a luxury travel, lifestyle, or consumer goods business, your brand should DEFINITELY be connecting with the Hispanic community. Affluent Hispanics account for $500 MILLION dollars in spending power, are fiercely loyal, younger than non-Hispanics, and are heavy users of social media- especially Facebook, YouTube, and Twitter. Developing in language and in culture social media campaigns, digital media advertising, and digital marketing should prove both beneficial and financially rewarding for your business.
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