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Master Track A: "Myth Busting: 10 Myths About the Hispanic Consumer”

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Page 1: Master Track A: "Myth Busting: 10 Myths About the Hispanic Consumer”
Page 2: Master Track A: "Myth Busting: 10 Myths About the Hispanic Consumer”
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How many states in the U.S. are already majority/minority?

A = 5 B = 7 C = 8 D = 10

Page 11: Master Track A: "Myth Busting: 10 Myths About the Hispanic Consumer”

A = 5 B = 7 C = 8 D = 10

How many states in the U.S. are already majority/minority?

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17.7% Hispanics (56.3 MM)

13.2% African-Americans

(40.2 MM)

5.3% Asian-

Americans (15.1 MM)

Page 14: Master Track A: "Myth Busting: 10 Myths About the Hispanic Consumer”

2011 Canada Census 2010 U.S. Census

Page 15: Master Track A: "Myth Busting: 10 Myths About the Hispanic Consumer”

The median age of the US Hispanic population is higher than the median age of US Population.

Page 16: Master Track A: "Myth Busting: 10 Myths About the Hispanic Consumer”

46% of the total Hispanic population is

under 25.

28 Median age of Hispanic vs. 37 for

GM.

Their youth ensures that

their influence will last.

56.3MM Total Hispanics

in the U.S.

U.S. Census BureauNielsen, 2012

Pew Research Hispanic Center

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SOURCE: SBM - Small Business Association 3.2MM a 50% increase in 5 years

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