The end of Sony as trendsetter? learn how to be a better leader

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THE END OF SONY AS TRENDSETTER ?

learn how to be a

better leader


Sony expects a net loss of

230 billion yen now


(1,7 billion euro)


Almost 5 X times more than predicted


First thing I thought was

"so much money"


"Sony such a worthy company"


"They definitely doing something wrong"


"Because if you do something good?

You do not suffer from so much losses "


Since 2010, loss for more

than

1 trillion yen


and provides an operational loss of

40 billion yen


LOSSES ON LOSSESS


a ray of hope


In the second quarter of this financial year, Sony was able to present a profit.

Thanks to the good sales of console PlayStation 4


SONY NEEDS TO

CHANGE


Sony needs something new


to keep up with the Joneses


have to CHANGE?

organization product HRM


HRM: The people of HUMAN and RESEARCH usually destroy businesses


Because they have the power who they select or NOT

for a job interview


"We have no lack of technical ingenuity,

but on ideas," lamented former Sony CEO

Sir Howard Stringer once


WHAT HAS SONY DONE SO FAR

LATELY?


Did Sony cancel

1.3 billion euro

on Sony Mobile


cut 1,000 jobs


wants continue to build on three pillars:

smart phones

camera technology games


Goes already into competition with

SmartEye(SONY)

vs

Google Glass


Sony no longer

wants to miss a gadget trend


There is one format with which Sony wants to score:

4K


4k: That is the new standard for films and TV programs in extra high resolution - even smoother view than what we now have in the

living room


score on ONE format?


You do not put all your eggs in one basket?


SONY MUST DARE


Dare to take risks


learn from your mistakes


"Success depends largely on decisions taken deep into the organization and thoroughness of the directors."

Korean professor Sea-Jin Chang


Does Sony knows Generation Y?


Because they do everything for

iPhone



Only twelve years ago, Sony was THE role model for every electronics

manufacturer


"most admired company in the world" –

business magazine Fortune 1997 when play station came on the market


Same time, Business Week chose top man Nobuyuki Idei

“best manager in the world “


Sometimes the pupil beats the master


two years later the title of best manager went to the

boss of SAMSUNG


and another three years laterSAMSUNG passing Sony in sales


But the master can also learn from

the pupil and rise again


Sony was seen as one of the few Japanese electronics companies with a real strategy

in the nineties


Everyone wanted to know HOW Sony had got

the world in its grip



I will be your online marketer


And maybe more in the future


The new innovation advisor?


But for now your online marketer


But for now your online marketer

THE APPLICATION IS NO

LONGER ON THE INTERNET

TO APPLY DIRECTLY


And I

like this

idea

I’m a gamer as well


SONY NEEDS TO COME WITH

SOMETHING NEW


INNOVATE


PS


Sony this can be your DOWNFALL

SOURCE: SONY LINKEDIN


I'm readyMR. Hirai

are YOU?


(be) MOVE


Can see what you don’t see


Credit ImagesA lot money - houseflippinghq.com Destroy the city- 1.bp.blogspot.comOne dollar paper- dealbraker.com

Money out of the window- kingofgeorge.blogspot.nl Ray of hope- coupay.com “What have you done for me lately?” (Janet Jackson)- smallnotebook.orgGoogle glass- techradar.com SmartEye- mittelbayerische.deSky- wallfoy.com Crazy for Iphone - bgr.com Kungfu panda- fanpop.com red graph - frenchrebel.nl Sony walkman ad- gizmodo.com Kruisbestuiving - Sony P4

Symbols- iconmonstr.com

Source: SmartEye Sony- Nu.nlSony zoekt een hit- NRCQ Sony wiki- nl.wikipedia.org Sony waarschuwt voor fors verlies- telegraaf.nlsony-heeft-te-weinig-hits-en-te-veel-concurrentie rtlznieuws

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The end of Sony as trendsetter? learn how to be a better leader