Transcript
Page 1: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

THE END OF SONY AS TRENDSETTER ?

learn how to be a

better leader

Page 2: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Sony expects a net loss of

230 billion yen now

Page 3: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

(1,7 billion euro)

Page 4: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Almost 5 X times more than predicted

Page 5: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

First thing I thought was

"so much money"

Page 6: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

"Sony such a worthy company"

Page 7: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

"They definitely doing something wrong"

Page 8: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

"Because if you do something good?

You do not suffer from so much losses "

Page 9: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Since 2010, loss for more

than

1 trillion yen

Page 10: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

and provides an operational loss of

40 billion yen

Page 11: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

LOSSES ON LOSSESS

Page 12: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

a ray of hope

Page 13: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

In the second quarter of this financial year, Sony was able to present a profit.

Thanks to the good sales of console PlayStation 4

Page 14: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

SONY NEEDS TO

CHANGE

Page 15: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Sony needs something new

Page 16: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

to keep up with the Joneses

Page 17: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

have to CHANGE?

organization product HRM

Page 18: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

HRM: The people of HUMAN and RESEARCH usually destroy businesses

Page 19: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Because they have the power who they select or NOT

for a job interview

Page 20: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

"We have no lack of technical ingenuity,

but on ideas," lamented former Sony CEO

Sir Howard Stringer once

Page 21: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

WHAT HAS SONY DONE SO FAR

LATELY?

Page 22: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Did Sony cancel

1.3 billion euro

on Sony Mobile

Page 23: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

cut 1,000 jobs

Page 24: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

wants continue to build on three pillars:

smart phones

camera technology games

Page 25: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Goes already into competition with

SmartEye(SONY)

vs

Google Glass

Page 26: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Sony no longer

wants to miss a gadget trend

Page 27: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

There is one format with which Sony wants to score:

4K

Page 28: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

4k: That is the new standard for films and TV programs in extra high resolution - even smoother view than what we now have in the

living room

Page 29: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

score on ONE format?

Page 30: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

You do not put all your eggs in one basket?

Page 31: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

SONY MUST DARE

Page 32: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Dare to take risks

Page 33: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

learn from your mistakes

Page 34: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

"Success depends largely on decisions taken deep into the organization and thoroughness of the directors."

Korean professor Sea-Jin Chang

Page 35: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Does Sony knows Generation Y?

Page 36: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Because they do everything for

iPhone

Page 37: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Page 38: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Only twelve years ago, Sony was THE role model for every electronics

manufacturer

Page 39: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

"most admired company in the world" –

business magazine Fortune 1997 when play station came on the market

Page 40: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Same time, Business Week chose top man Nobuyuki Idei

“best manager in the world “

Page 41: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Sometimes the pupil beats the master

Page 42: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

two years later the title of best manager went to the

boss of SAMSUNG

Page 43: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

and another three years laterSAMSUNG passing Sony in sales

Page 44: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

But the master can also learn from

the pupil and rise again

Page 45: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Sony was seen as one of the few Japanese electronics companies with a real strategy

in the nineties

Page 46: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Everyone wanted to know HOW Sony had got

the world in its grip

Page 47: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Page 48: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

I will be your online marketer

Page 49: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

And maybe more in the future

Page 50: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

The new innovation advisor?

Page 51: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

But for now your online marketer

Page 52: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

But for now your online marketer

THE APPLICATION IS NO

LONGER ON THE INTERNET

TO APPLY DIRECTLY

Page 53: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

And I

like this

idea

I’m a gamer as well

Page 54: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

SONY NEEDS TO COME WITH

SOMETHING NEW

Page 55: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

INNOVATE

Page 56: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

PS

Page 57: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Sony this can be your DOWNFALL

SOURCE: SONY LINKEDIN

Page 58: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

I'm readyMR. Hirai

are YOU?

Page 59: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

(be) MOVE

Page 60: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Can see what you don’t see

Page 61: The end of Sony as trendsetter? learn how to be a better leader

all right reserved Thalooti online marketing 2014

Credit ImagesA lot money - houseflippinghq.com Destroy the city- 1.bp.blogspot.comOne dollar paper- dealbraker.com

Money out of the window- kingofgeorge.blogspot.nl Ray of hope- coupay.com “What have you done for me lately?” (Janet Jackson)- smallnotebook.orgGoogle glass- techradar.com SmartEye- mittelbayerische.deSky- wallfoy.com Crazy for Iphone - bgr.com Kungfu panda- fanpop.com red graph - frenchrebel.nl Sony walkman ad- gizmodo.com Kruisbestuiving - Sony P4

Symbols- iconmonstr.com  

Source: SmartEye Sony- Nu.nlSony zoekt een hit- NRCQ Sony wiki- nl.wikipedia.org Sony waarschuwt voor fors verlies- telegraaf.nlsony-heeft-te-weinig-hits-en-te-veel-concurrentie rtlznieuws