The Economist Integrated Marketing Strategy

Marketing Campaign

Claudia Escobar Sona MartirosianKeisha Stephen-GittensYi-Huan (Yvonne) Chuang

Agenda

ObjectivesSituational Analysis• Target Audience Profile• Competitive Analysis

Media and Creative Campaign• Media Budget Allocation• Digital Recommendations• Print Recommendations• Competitive Analysis

• Key Benefits & Values• Brand Vision, Tone &

Manner

• Print Recommendations• Direct Marketing

Recommendations• Tie-in Promotion

Recommendations• Schedule

Objectives

Business objective• To increase brand awareness • To change brand perception

Marketing objective• Gain a 7+ average monthly frequency and

a minimum of 1.5MM site visits• Drive efficient reach and generate a

minimum of 3MM impressions per month

Name: Greg, Kelly & JasonAge: 25-44Location: New York & San FranciscoEducation: College & Graduate+Household Income: $75K +/year

Affluent

“Being well informed is important to us and it is also important to continue learning” .

Personal / Demographic

Attitudinal / Psychographic

Driving Insight

Target Audience Profile

Intellectually Curious Uninterested

Well Travelled Home

Behavior:

“Young Digerati” under Prizmsegmentation

View mobile device as an extension of their personality

Use mobile devices as a source of news, entertainment, reading, and enjoy devices that provide them many features in one,

Personal Media Habits

Power channels / Touchpoints

• Avid users of the Internet

• Consume most of their media via tablet, phone, & laptop

• Stay connected with family, friends, work & the world via mobile

• App user

• Tablet use for its portability & simplicity

Idea Generator Passive

Enjoys Learning Indifferent

Tech-Savvy Laggard

Brand Conscious Price Conscious

• Newspapers

• Magazines

• Mobile

• Online

• Facebook

• Twitter

• Reddit

• YouTube

Media Trends

them many features in one, easy to use place.

Internet22%

Magazine19%

Outdoor18%

Radio16%

Newspaper14%

TV11%

Competitive Analysis

“A leading source of reliable news and financial information”

“A global source of business news inspires leaders to turn ideas into action”

“A global leader in business journalism”

• News, politics, economics, business and finance

• $9.99 for 12 months• Free content on

website without a subscription

• Global economics, technology, innovation, and finance

• $40 for 50 issues. • Free content on


• Business, investing, financial news

• $19.99 for 20 issues • Free content on


Key Benefits/ Values

Diverse Contentworld politics, business

& finance, economy, science/technology,

culture, blogs, debates

Insightful Articleswritten by intelligent

writers, express opinions and analysis, remains

unbiased

Established Brand Founded 1843

Available in multiple platforms

Print, Website, iPhone, iPad, Android, and social

networks

A single complete source of global news

analysis and insight

\

Allows an in depth understanding of

global issue

Ability to stay well informed while on-

the-go

Being constantly connected and aware gives the extra edge

needed to be successful

Insight you can trust

Feel confident in his/ her ability to have

more persuasive and convincing

conversations about global issues

Be seen as smart and well-rounded individual amongst his/her peers

Feeds his/ her intellectual curiosity

Tone & MannerBrand Vision

Tone & Manner

To lead the debate in the pursuit of progress

Tone & Manner

• Informative

• Comprehensive

• Inspiring

• International

• Dynamic

• Intellectual

• Trustworthy

• Enlightening

• Integrity

• Smart

• Witty

• Provocative

• Objective

• Insightful• Aspirational

Overarching Concept

Media Budget Allocation

Media Vehicle Spend

Digital (Banners) $5MM

Digital (Social) $2MMBanners

Email15%

Budget Allocation

Digital (Social) $2MM

Digital (Mobile) $4MM

Online(Search) $2MM

Magazines $2MM

Newspapers $2MM

Emails $3MM

Total $20MM

Banners25%

Social Media10%

Mobile20%

Search10%

Magazines

10%

Newspapers

10%

15%

Digital Display AdsBudget: 5MM

Objective• Increase awareness of The Economist brand • Drive traffic to Economist.com• Drive digital subscriptions

StrategyStrategy• Place display ads on a variety of relevant websites

frequented by our target demographic.

Website Recommendations:• News • Finance• Politics• Business

• Humor• Technology• Travel• SF/NY Local

Digital Display Units

160X

600

300X250

300X250

160X

600 300X250

480x60 480x60728x90

Digital Display Units

480x60 480x60

Expandable480x60

160X

600

Expandable

300X250 Expandable300X250

Expandable480x60

160X

600

Digital Display Creative

Hungry For Hungry For Knowledge?Knowledge?

An empty bowl appears on screen The words “Hungry For Suddenly covers of The Economist start falling from above and filling

The covers fall until the bowl is full of The Economist covers

Feed Your Feed Your IntellectIntellect

Feed Your Feed Your IntellectIntellect

Subscribe toSubscribe toThe EconomistThe Economist

An empty bowl appears on screen The words “Hungry For Knowledge?” flash on top of the bowl

start falling from above and filling the bowl

of The Economist covers

The words “Feed Your Intellect” flash on top of the bowl full of covers

The Image zooms out to reveal that it was on an e-reader screen

The e-reader then zooms out more and takes its place in the line up of The Economist print, website and mobile platforms. The words “Subscribe to The Economist” flash on top of the image.

Digital Mobile AdsBudget: 4MM

Objective• Increase awareness of The Economist

mobile and e-reader apps• Drive downloads of The Economist app• Drive digital subscriptions• Drive digital subscriptions

Strategy• Place banner and text tagline ads on a

variety of relevant mobile and e-reader sites frequented by our target demographic.

Website Recommendations

XL BannerM Banner S Banner

• General/News• Business• Sports

•Men’s Lifestyle•Women’s Lifestyle

Digital Social MediaBudget: 2MM

ObjectiveTo Increase brand awareness within social media and to effectively change The Economist’s current perception of highbrow and elitist to a personable, user friendly source of knowledge.

StrategyStrategyUse various social media platforms to “put-a-face” to The Economist by bringing the writers into the spotlight to create a personal connection between the readers and the brand.

Execution• Reddit• USteam Live Chat• Facebook App

• Editorial Blog Placements•Facebook Best Practices• Paid Social Placements

Digital Social MediaReddit

“The front page of the internet”

• A link sharing community

• Post 4 AMAs in r/IAmA (I Am A ___, Ask Me Anything) with The Economist writers who are experts in a specific field, including: world affairs, politics, economy, and science/technology.• Readers will be able to ask the writers anything about the topic. The writers will then respond and engage in a discussion with the writers.

• A link sharing community• 37MM monthly unique visitors, with over 1.5MM logged in “redditors” at any given time.• Largely male audience, between the ages of 18-54, college educated or higher.• Enjoy engaging in debates and discussions on the site.

writers will then respond and engage in a discussion with the writers.

• The Economist writers will respond to relevant topics posted in r/AskReddit, sharing links to relevant Economist.com articles.

•Post links to relevant Economist.com articles within the sub-redditsr/worldnews, r/politics, r/technology, r/science. Engage with users who comment on the articles.

Digital Social MediaLive Chat

• Hold monthly live chats with The Economist writers via UStream

• The writers will discuss controversial articles they have written recently and answer questions from readers in real timereaders in real time

• The live chats will also be streamed on a custom tab on The Economist Facebook page to allow fans to participate easily

• Users can participate in the chat via UStream, Facebook ,or Twitter accounts

• Prior to the chat, the event will be promoted on The Economist Facebook and Twitter profiles.

Digital Social MediaCartoon Creator App

• Create a Facebook app that allows readers to place their own captions on KAL’s cartoons

• A new cartoon will be posted every week

• The user creation with the best caption will be featured as a ‘highlighted post’ on The Economist Facebook page

• Users will also be able to share their creations on other social networks such as Twitter, Pinterest, Instagram, Tumblr, Flicker, and Google+

• Additionally, the app will be available for download on all iOS and Android devices.

Digital Social MediaEditorial Placement

• Establish relationships with top bloggers in the fields of politics, world affairs, economy, science and technology whose readership is similar to that of The Economist. similar to that of The Economist.

• Offer bloggers free subscription in exchange for weekly features in posts on the blogger’s site with links to Economist.com articles.

Digital Social MediaFacebook Best Pracices

• Share more pictures to increase visibility in more user newsfeeds.

• Post shorter updates to increase • Post shorter updates to increase user engagement.

• Include “calls to action” to encourage users to engage with the shared content.

Digital Paid Social MediaSocial Ads

FacebookTarget:• Men & Women• 25–44• College Grad• Live in NY/SF•Technology Early Adopters•Active Mobile Feature Users • Interests: News, Politics, Travel, Science/Technology, World Affairs, Literature/Reading

TwitterTarget:• Men & Women• 25–44•Live in NY/SF•Follows: CNN, BBC, Fox News, New York Times, San Francisco Chronicle, Forbes, Fortune, Global Post, NPR, Huffington Post, Time, Wall Street Journal, SlateLiterature/Reading

•Like: CNN, BBC, Fox News, New York Times, San Francisco Chronicle, Forbes, Fortune, Intelligent Life Magazine, iPhone, iPad, Android

Street Journal, Slate

LinkedInTarget:• Men & Women• 25–44•College Grad•Live in NY/SF•Works in: Finance, Marketing, Accounting, Business Development, Legal, Academia, Technology, Science, International Affairs

RedditTarget:•Subscribes to: r/world news, r/politics,r/science, r/technology,r/politicaldiscussion, r/askscience

Online SearchBudget: 2MM

ObjectiveTo drive qualified consumers to The Economist website

Strategy Create a search keyword list comprising of both branded and non-branded keywords

Non-branded keywords

-Keywords related to “news, international, magazines, subscription, world, global, article, and affairs”.

non-branded keywords

Branded keywords

-Users are already looking for the Economist. -Include keywords centered on the Economist and its competitors.-Include keywords with news and magazines websites.

Print AdsBudget: 4MM

ObjectiveTo increase brand awareness and change brand perceptionStrategy

Place brand awareness ads in a variety of key magazines and newspapers frequented by our target demographicnewspapers frequented by our target demographic

New York San Francisco National• New York Magazine• New York Times

• San Francisco Magazine• San Francisco Business Times

• Wired• Inc. Magazine

Print AdsBudget: 4MM

New York San Francisco National• Stamford Advocate• Greenwich Times

• Santa Cruz Weekly• Metro Silicon Valley Weekly

• Wall Street Journal• The New York Times

Print Ads

Direct MarketingBudget: 3MM

Objective• Customer acquisition and re-stimulation of

former subscribers StrategyStrategy• Use key email lists based on target interests,

HHI, profession and geography, impactful creative and a compelling offer to achieve campaign objective

Offer

List

Creative

Direct Mail

Outer Envelope – 6” x 9”

Teaser

Direct Mail

Brochure – Front Cover Brochure – Back Cover

Direct Mail

Brochure – Inside

Direct Mail

Insert BackInsert Front

Direct Email Email Campaign3 Emails DropsTiming:• 1st – December 6, 2012

(Christmas/New Year’s resolution)• 2nd – March 5, 2013 ( Reminder)• 2nd – March 5, 2013 ( Reminder)• 3rd – June 6, 2013 (Father’s Day)Subject Line: Hungry for Knowledge? Feed your Intellect

with The EconomistHungry for Knowledge? Nourish your

Intellect with the EconomistCall to Action: SubscribeOffer: Free Economist T-Shirt

Direct Email List Breakdown

15%

7%

15%

Computer tablet Owners

Digitally Connected Tablet Owners

OTM-The DailyCaller.com

29%

1%

29%

4%

0%7%

Affluent Americans Professionals…

New York Magazine

American City Business Journals - U.S. Subscribers

Crain's New York Business Email

Career Minded Consumers

Tie-Promotion/PartnershipBudget: TBD

OBJECTIVE BRAND PROMISE PROMOTIONAL OBJECTIVE

To increase brand awareness and to change brand perception.

The Economist offers comprehensive and inspiring information, insight, and analysis, which

To spark conversations and create an avenue for people to interact with The Economist.insight, and analysis, which

helps readers become more knowledgeable and intellectual about world trends and dynamic market development.

Economist.

• 696,938 unique visitors to Ted.com

• 56% 18-54 age range

Income: $75k +

Tie-Promotion/PartnershipPartner

• Income: $75k +

• Education: College and Graduate +

• Interests/Likes: technology, politics,

commentary, regional and local news,

magazines, business news, science.

• Nonprofit organization devoted to Ideas Worth

Spreading

• Began in 1984 as an annual conference devoted to

Technology, Entertainment and Design

• TEDTalks is a lecture series that covers science, arts,

politics, global issues, architecture, music and more

TED The Economist

Spreading Ideas. A clearinghouse that offers free knowledge and inspiration from the world's most

inspired thinkers

To lead the debate in the pursuit of progress

Open-minded audience - curious, intelligent & hungry to learn more about the world

Intellectual curious audience - globally minded, informed

Tie-Promotion/PartnershipRational

hungry to learn more about the world informed

Series of talks from insightful individualsConferences

Videos

Latest news and analysisInsightful Conferences

Profound insightDigital and Print editions

Inspires change to become a forward thinking individual

Satisfies your curiosity about the changing worldStimulates readers, Enables readers to stay

informed and have more intelligent conversations

A resource for a wide range of topics in science, arts, politics, global issues, architecture,

relationships, technology and more

Diverse Information about politics, news, business, arts and literature, science and technology around

the world

• Added content for TED audiences & more exposure

& interaction with The Economist brand

• Reliable, “intelligence” brands that can leverage from each

others’ notability

• Increased site traffic & app downloads from TED.com &

Economist.com

Tie-Promotion/PartnershipRational

• The potential for new subscribers to both TED.com & The Economist

digital/print magazine

• Increased interactions & conversations between the audiences &

speaker/editors via different platforms of TED & The Economist

Tie-Promotion/PartnershipThe Big Idea

POP-UPThe Economist/TED Talks

• Talks will focus on culture, business, the economy, technology, politics & global affairs covered in the publication

• Opinion Leaders will lead 18 min talks & the public invited to ask questions & commentquestions & comment

• “Feed Your Intellect” campaign highlighted on food trucks around the park.

• Healthy snacks, sandwiches, salads, & drinks offered in The Economist & TED branded packaging

• #TEDTalksEconomist

Social media screen showing

tweets in real time

In NY: Central Park, Washington Square Park, Madison Square Park In San Francisco: Golden Gate Park, Union Square, Yerba Buena Gardens

Tie-Promotion/PartnershipTED Radio App

• Use TED’s existing App for iPad, iPhone & other tablets to run The Economist Sponsored Radio Segments

• Utilize the “Inspire me” feature • A newly added “Educate me” feature just for The Economist with top 5 editor picks per

week or a direct link that goes straight to The Economist website or App for more info

Videos, Conference-Sweepstakes & Prizes

• The Economist can choose upcoming talks to sponsor online for TED Talk videos in line with the brand’s tone & content.

• The Economist’s writers will be speakers at various TED events, conferences and talks will be featured in online videos.

• Reward loyal subscribers by sending 4 lucky readers from the US, along with guests to a TED Conference.

• Readers will enter the sweepstakes by referring friends to subscribe to The Economist, and 4 will be chosen at random.

• TED will have a similar contest sending their members to The Economist’s Ideas Economy conference

• Joint, “Wish to Change the World” Prize sponsored by The Economist & TED

• Online Display

• Search

Tie-Promotion/PartnershipPromotion

• Magazines

• Social Media Channels

• PR – Morning programs, Press releases,

“Events this week” publications

Campaign Schedule

Quarter Q4 12 Q1 13 Q2 13 Q 13

Month Oct. Nov. Dec. Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep.

Banners

Social Media

MobileMobile

Search

Magazines

Newspapers

Email

Tie-In

Measurement

• Response Rate• Cost Per Response• Percent Conversion• Number of Sales• Number of Sales• Cost per Sale (CPS)• Orders per Thousand (OPM)

Questions

Questions?

AppendixAppendix

Media Mix AllocationMedia Vehicle Gross Impressions

Targeted

Impressions

Target

Impression %Gross CPM Spending

Click to Site

Rate (%)Site Visits

Cost per

Site Visit

Digital (banners) 800,000,000 480,000,000 60% 6.25 $4,997,000 0.060% 480,000 $10.41

Digital (social) 326,000,000 228,200,000 70% 6.12 $1,995,500 0.020% 65,200 $30.61

Digital (mobile) 397,000,000 99,250,000 25% 10.08 $4,001,000 0.100% 397,000 $10.08

Online (search) 66,666,667 43,333,333 65% - $2,000,000 1.500% 1,000,000 $2.00

New York Target Audience: 6,121,000 Goal: 1.5MMSan Francisco Target Audience: 4,988,000

Total Target Audience: 11,109,000Average Annual Frequency: 81

Average Monthly Frequency: 7 Goal: 7+ monthly frequency (average)

Online (search) 66,666,667 43,333,333 65% - $2,000,000 1.500% 1,000,000 $2.00

Spot TV (Local) 0 0 30% 35.00 $0 0.008% 0 #DIV/0!

Radio (Local) 0 0 30% 10.00 $0 0.008% 0 #DIV/0!

Magazines (Local) 19,439,900 12,635,935 65% 103.83 $2,018,348 0.015% 2,916 $692.17

Newspapers (Local) 48,365,880 19,346,352 40% 41.38 $2,001,297 0.010% 4,837 $413.78

Direct Mail* 0 0 95% 875.00 $0 1.250% 0 #DIV/0!

Email** 20,437,023 18,393,321 90% 145.73 $2,978,368 0.500% 102,185 $29.15

Total Media: 1,677,909,470 901,158,941 54% $19,991,513 - 2,052,138 $9.74

Display (Banners)Site Placement Unit Impressions CPM Spending

Click to Site Rate (%)

Site VisitsCost per Site

VisitLocation

New York Times Home Page 300 x 250 30,000,000 $6.00 $180,000 0.050% 15,000 $12.00 New YorkBusiness 160 x 600 15,000,000 $5.00 $75,000 0.040% 6,000 $12.50

World Expandable 300x250 20,000,000 $10.00 $200,000 0.120% 24,000 $8.33

Subtotal: 65,000,000 $7.00 $455,000 0.069% 45,000 $10.11

Wall St. Cheat Sheet Home Page 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00Economy 160 x 600 4,000,000 $5.00 $20,000 0.040% 1,600 $12.50

Business 300 x 250 4,000,000 $6.00 $24,000 0.050% 2,000 $12.00

Subtotal: 18,000,000 $5.78 $104,000 0.048% 8,600 $12.09

Business Insider Home Page Expandable 300 x 250 10,000,000 $10.00 $100,000 0.120% 12,000 $8.33Business Insider Home Page Expandable 300 x 250 10,000,000 $10.00 $100,000 0.120% 12,000 $8.33

Politics 160 x 600 5,000,000 $5.00 $25,000 0.040% 2,000 $12.50

Subtotal: 15,000,000 $8.33 $125,000 0.093% 14,000 $8.93

Investopdia Home Page 160 x 600 5,000,000 $5.00 $25,000 0.040% 2,000 $12.50

Subtotal: 5,000,000 $5.00 25,000 0.040% 2,000 $12.50

Politico Home Page Expandable 300x250 20,000,000 $10.00 $200,000 0.120% 24,000 $8.33

Subtotal: 20,000,000 $10.00 200,000 0.120% 24,000 $8.33

Fox Business News News 300 x 250 5,000,000 $6.00 $30,000 0.050% 2,500 $12.00Business Leaders 300 x 250 2,000,000 $6.00 $12,000 0.050% 1,000 $12.00

Subtotal: 7,000,000 $6.00 42,000 0.050% 3,500 $12.00

NASDAQ Home Page 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00

Subtotal: 20,000,000 $6.00 120,000 0.050% 10,000 $12.00

Fodors Home Page 468 x 60 10,000,000 $3.00 $30,000 0.020% 2,000 $15.00Home Page 300 x 250 2,500,000 $6.00 $15,000 0.050% 1,250 $12.00

Subtotal: 12,500,000 $3.60 45,000 0.026% 3,250 $13.85

USA Today News 160 x 600 30,000,000 $5.00 $150,000 0.040% 12,000 $12.50Sports 300 x 250 6,000,000 $6.00 $36,000 0.050% 3,000 $12.00

Subtotal: 36,000,000 $5.17 186,000 0.042% 15,000 $12.40

Display –cont’dYahoo Finance Home Page 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00

Subtotal: 20,000,000 $6.00 120,000 0.050% 10,000 $12.00

Seeking Alpha Home Page 468 x 60 5,000,000 $3.00 $15,000 0.020% 1,000 $15.00

Subtotal: 5,000,000 $3.00 15,000 0.020% 1,000 $15.00

BBC America Home Page 160 x 600 20,000,000 $5.00 $100,000 0.040% 8,000 $12.50Blog 160 x 600 10,000,000 $5.00 $50,000 0.040% 4,000 $12.50

Subtotal: 30,000,000 $5.00 150,000 0.040% 12,000 $12.50

Mashable Home Page 300 x 250 5,000,000 $6.00 $30,000 0.050% 2,500 $12.00Business 160 x 600 5,000,000 $5.00 $25,000 0.040% 2,000 $12.50US & World 300 x 250 5,000,000 $6.00 $30,000 0.050% 2,500 $12.00

Subtotal: 15,000,000 $5.67 85,000 0.047% 7,000 $12.14

Tech Crunch Home Page 300 x 250 5,000,000 $6.00 $30,000 0.050% 2,500 $12.00Mobile 160 x 600 4,000,000 $5.00 $20,000 0.040% 1,600 $12.50Mobile 160 x 600 4,000,000 $5.00 $20,000 0.040% 1,600 $12.50

Subtotal: 9,000,000 $5.56 50,000 0.046% 4,100 $12.20

Barnes and Noble Home Page 728 x 90 10,000,000 $4.00 $40,000 0.030% 3,000 $13.33Home Page 160 x 600 10,000,000 $5.00 $50,000 0.040% 4,000 $12.50

Subtotal: 20,000,000 $4.50 90,000 0.035% 7,000 $12.86

Market Watch Home Page 300 x 250 5,000,000 $6.00 $30,000 0.050% 2,500 $12.00Economy/Politics 300 x 250 5,000,000 $6.00 $30,000 0.050% 2,500 $12.00

Subtotal: 10,000,000 $6.00 60,000 0.050% 5,000 $12.00

Gothamist Home Page 300 x 250 25,000,000 $6.00 $150,000 0.050% 12,500 $12.00

Subtotal: 25,000,000 $6.00 150,000 0.050% 12,500 $12.00

New York Magazine Home Page 300 x 250 30,000,000 $6.00 $180,000 0.050% 15,000 $12.00 New YorkNews & Feature 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00News & Feature Expandable 300x250 5,000,000 $10.00 $50,000 0.120% 6,000 $8.33

45,000,000 $6.44 290,000 0.058% 26,000 $11.15

SF Gate Home Page 300 x 250 30,000,000 $6.00 $180,000 0.050% 15,000 $12.00 San FranciscoHome Page 468 x 60 15,000,000 $3.00 $45,000 0.020% 3,000 $15.00Business 300 x 250 15,000,000 $6.00 90000 0.050% 7,500 $12.00News 300 x 250 15,000,000 $6.00 90000 0.050% 7,500 $12.00

Subtotal: 75,000,000 $5.40 405,000 0.044% 33,000 $12.27

Sfist Home Page 300 x 250 25,000,000 $6.00 $150,000 0.050% 12,500 $12.00 San Francisco

Subtotal: 25,000,000 $6.00 150,000 0.050% 12,500 $12.00

Display – cont’dHuffington Post Home Page 300 x 250 32,500,000 $6.00 $195,000 0.050% 16,250 $12.00

Home Page 160 x 600 10,000,000 $5.00 $50,000 0.040% 4,000 $12.50Business 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00World 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00Politics 300 x 250 15,000,000 $6.00 $90,000 0.050% 7,500 $12.00New York 160 x 600 10,000,000 $5.00 $50,000 0.040% 4,000 $12.50 New YorkSan Francisco 160 x 600 10,000,000 $5.00 $50,000 0.040% 4,000 $12.50 San Francisco

Subtotal: 107,500,000 $5.72 615,000 0.047% 50,750 $12.12

Slate Home Page 300 x 250 30,000,000 $6.00 $180,000 0.050% 15,000 $12.00Home Page Expandable 468x60 15,000,000 $10.00 $150,000 0.120% 18,000 $8.33News & Politics 160 x 600 15,000,000 $5.00 $75,000 0.040% 6,000 $12.50News & Politics 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00News & Politics 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00

Subtotal: 70,000,000 $6.64 465,000 0.063% 44,000 $10.57

The Daily Show Home Page 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00Home Page Expandable 468x60 20,000,000 $10.00 $200,000 0.120% 24,000 $8.33

Subtotal: 40,000,000 $8.00 320,000 0.085% 34,000 $9.41

Colbert Nation Home Page 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00Home Page Expandable 468x60 20,000,000 $10.00 $200,000 0.120% 24,000 $8.33

Subtotal: 40,000,000 $8.00 320,000 0.085% 34,000 $9.41

Wired Home Page 300 x 250 15,000,000 $6.00 $90,000 0.050% 7,500 $12.00

Subtotal: 15,000,000 $6.00 90,000 0.050% 7,500 $12.00

Fast Company Home Page 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00Home Page Expandable 468x60 20,000,000 $10.00 $200,000 0.120% 24,000 $8.33

Subtotal: 30,000,000 $8.67 260,000 0.097% 29,000 $8.97

Inc.com Home Page 468 x 60 20,000,000 $3.00 $60,000 0.020% 4,000 $15.00

Subtotal: 20,000,000 $3.00 60,000 0.020% 4,000 $15.00

Total: 800,000,000 $6.25 4,997,000 0.057% 458,700 $10.89

Display Site RecommendationsDisplay Site Recommendations

The Internet Newspaper: News, Blogs, Video, Community. The Huffington Post covers news on a wide variety of topics.

Age: 18-65Sex: 50% MaleHH Income: $100K+Education: 65% College Graduate+Education: 65% College Graduate+Unique Views: 41,000,000Page views: 1,300,000,000

Units: 300x250, 160x600Placement: Homepage, World, Politics, Business, NewYork, San Francisco

CPM: $5.67Impressions: 90,000,000Clicks: 42,000Spending:$510,000

Slate has the smartest conversation on the Web about everything readers care about—news, politics, business, technology, and culture.

Age: 25-64Sex: 55% MaleHH Income: 25K+HH Income: 25K+Education: 89% Some College+Unique Views: 12,000,000Page views: 46,000,000

Units: 300x250, 160x600, Expandable 468x60Placement: Home, News & Politics

CPM: $6.90Impressions: 50,000,000Clicks: 34,000Spending: $345,000

Business news, small business news, business financial news, personal finance, finance trends, finance news, stock market

Age: 35-64Sex: 70% Male Sex: 70% Male HH Income: 50K+Education: 90% Some college+Unique Views: 1,800,000Page views: 11,000,000

Units: 300 x 250Placement: News, Business Leaders


News on weather, sports, world, science, financial, technology, travel, national, economy, and entertainment.

Age: 25 – 44Sex: 65% MaleHH Income: $75K+HH Income: $75K+Education: 74% Some College+Unique Views: 26,300,000Page views: 190,000,000

Units: 160 x 600; 300 x 250Placement: News, Sports


U.S. business/entertainment news website launched in February 2009

Age: 25-54 Sex: 62% MaleHH Income: 25k+Education: 90% Some College+Education: 90% Some College+Unique Views: 2,200,000Page views: 42,000,000

Units: Expandable 300 x 250, 160 x 600

Placement: Home Page, Politics


Political news with a focus on national politics, Congress, Capitol Hill, the 2012 presidential race, lobbying, advocacy, and more

Age: 25-64Sex: 81% MaleHH Income: $75k+HH Income: $75k+Education: 95% Some College+Unique Views: 38,000,000Page views: 2,600,000

Units: Expandable 300 x 250

Placement: Home Page


Newspaper - Breaking News, World News, and Multimedia

Age: 25-54 Sex: 60% MaleHH Income: 75k+Education: 89% Some College+Unique Views: 18,000,000Page views: 340,000,000Page views: 340,000,000

Units:300 x 250,160 x 600, Expandable 300 x 250Placement: Homepage, Business World


Bay Area's number one local news website.

Age: 18-54Sex: 55% MaleHH Income: $75K+ Education: 63% College Graduate+Education: 63% College Graduate+Unique Views:12,000,000Page views:128,000,000

Units: 300x250, 468x60Placement: Homepage, News, Business

CPM: $5.31Impressions : 65,000,000Clicks: 28,000Spending: $345,000

Gothamist is popular website about New York City news, arts & events, and food.

Age: 18-54

Sex: 51% Female

HH Income: 35K+HH Income: 35K+

Education: 88% Some College+

Unique Views: 8,500,000

Page views: 1,800,000

Units: 300 x 250

Placement: Home page

CPM: $6.00

Impressions: 25,000,000

Clicks: 12,500

Spending: $150,000

SFist is the most popular local blog in the Bay Area. It has posts ranging from in-depth features to insightful interviews, to bona-fide scoops.

Age: 21-54Sex: 49% MaleHH Income: $35K+HH Income: $35K+Education: 87% College Graduate+Unique Views: 181,000Page views: 1,000,000

Units: 300x250Placement: Homepage

CPM: $6.00


Clicks: 12,500

Spending: $150,000

New York Magazine offers daily coverage of politics, personalities, entertainment,

fashion, and food.

Age: 25-64

Sex: 51% Male

HH Income: 150K+




Units: 300 x 250

Placement: Home page, News & Features

CPM: $7.00


Clicks: 13,500

Spending:$140,000

Barnes & Noble is the leading retailer of content, digital media and educational

products. With over 10 million monthly visitors.

Age: 25-64

Sex: 68% Female


Education:83% Some College+


Page views: 190,000,000

Units: 728 x 90, 160 x 600

Placement: Home page

CPM: $4.50


Clicks: 7,000

Spending: $90,000

The official website of Comedy Central's news show The Daily Show. Shares news and world events in a humorous fashion.

Age: 18-64Sex: 68% MaleHH Income: $25K+HH Income: $25K+Education: 89% Some College+Unique Views: 2,400,000Page views: 9,800,000

Units: 300x250, Expandable 468x60Placement: Homepage


The official website of Comedy Central's news show Colbert Report. Shares news and world events in a humorous fashion.

Age: 18-64Sex: 64% MaleHH Income: $25K+HH Income: $25K+Education: 89% Some College+Unique Views: 1,100,000Page views: 3,500,000



Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design.

Age: 18-54Sex: 64% MaleHH Income: $25K+HH Income: $25K+Education 88% Some College+Unique Views: 2,200,000Page views: 5,100,000



Magazine and get advice, tools, and services that help your small business grow.

Age: 25-54%

Sex: 50% MaleSex: 50% MaleHH Income: 50k +Education: 92% Some College+Unique Views: 750,000Page views: 6,000,000

Units: 468 x 60

Placement: Home Page

CPM: $3.00Impressions: 15,000,000 Clicks: 3,000Spending: $45,000

An online resource providing insights and tools for travel.

Age: 35 - 44Sex: 41% MaleSex: 41% MaleHH Income: $50K+Education: 66% College Grad+Unique Views: 830,000Page views: 6,100,000

Units: 468 x 60; 300 x 250Placement: Home Page


Finance news, free stock quotes, portfolio management resources and international market data

Age: 35 - 44Sex: 60% MaleHH Income: $50K+Education: 45% College Grad+Education: 45% College Grad+Unique Views: 67,000,000Page views: 1,900,000,000

Units: 300 x 250Placement: Home Page


Known as the largest and fastest growing electronic stock market in the world.

Age: 25- 55Sex: 57% MaleHH Income: $75K+HH Income: $75K+Education: 54% College Grad+Unique Views: 2,500,000Page views: 6,000,000



Top financial media site with a wealthy, highly educated readership.

Age: 35-65Sex: 85% Male HH Income: 75k+Education: 93% Some College+ Education: 93% Some College+ Unique Views: 920,000Page views: 5,900,000

Units: 300 x 250, 160 x 600Placement: Home Page, Economy Business


The premier website for actionable stock market opinion and analysis, and vibrant, intelligent finance discussion.

Age: 34 - 44Sex: 85% MaleHH Income: $150K+HH Income: $150K+Education: 67% College Graduate+Unique Views: 3,800,000Page views: 74,000,000



Premiere resource for investing education, personal finance, market analysis and free trading simulators

Age: 25-54Sex: 60% MaleHH Income: 25k+HH Income: 25k+Education: 89% Some College+Unique Views: 1,400,000Page views: 15,000,000



MarketWatch is the leading online financial-news publisher provides an affluent

and well-educated audience with up-to-the-minute business news, market

information and insightful commentary.

Average Age: 25-64

Sex: 64% Male

HH Income: 100K+

Education: 65% College Graduate+



Units: 300 x 250

Placement: Home page, Economy/ Politics

CPM: $6.00


Clicks: 5,000

Spending: $60,000

WIRED is the first word on how ideas and innovation are changing the world. Every day online, WIRED delivers a glimpse into the future of business, culture, innovation, and science

Age: 18-64Sex: 74% MaleSex: 74% MaleHH Income: $25K+Education: 83% Some College+Unique Views:8,100,000Page views: 31,000,000

Units: 300x250Placement: Homepage


Mashable provides the information about technology, business, and social media. It

reports on the importance of digital innovation and how it empowers and inspires

people around the world.

Age: 18-54

Sex: 52% Male





Units: 300 x 250, 160 x 600

Placement: Home page, Business, US &World section.

CPM: $5.67


Clicks: 7,000

Spending: 85,000

TechCrunch is a leading technology media property, dedicated to obsessively

profiling startups, reviewing new Internet products, and breaking tech news.

Age: 18-34

Sex: 65% Male

HH Income: 100K+




Units: 300 x 250, 160 x 600

Placement: Home page, Mobile

CPM: $5.75


Clicks: 3,800

Spending: $46,000

The best and the latest of British television in the United States. 60% of the programming on this US cable channel is original to the American market.

Age: 18 - 54Sex: 57% MaleHH Income: $50K - $75KHH Income: $50K - $75KEducation: 89% Some College+Unique Views: 180,000Page views: 1,600,000

Units: 160 x 600Placement: Home page, Blog


Paid Social RecommendationsPaid Social Recommendations

Social Media – cont’d

Target Test Groups Impressions CPM SpendingClick to Site Rate (%) Site Visits

Cost per Site Visit

Men & Women, 25-44, College Grad, Lives in NY/SF, Interests: News 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Interests: Politics (US Active) 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Mobile: Active Feature Phone Users 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Mobile: Active Feature Phone Users 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Activities: Literature/Reading 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Business/Technology: Science/Technology 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Business/Technology: Personal Finance 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Business/Technology: Technology Early Adapters 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Interests: Politics (US Liberal) 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Interests: Politics (US Conservative) 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Activities: Traveling, Interests: News 6,000,000 $6.50 $39,000.00 0.55% 33000 $1.18Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: CNN, Fox News, BBC, CNBC 6,000,000 $7.00 $42,000.00 0.65% 39000 $1.08Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: New York Times, San Francisco Chronicle 6,000,000 $6.50 $39,000.00 0.55% 33000 $1.18Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: Forbes, Fortune, Business Week 6,000,000 $6.75 $40,500.00 0.60% 36000 $1.13Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: World Affairs 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: World News 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: Magazines/Newspapers 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: International Politics 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: Reading 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: International Travel 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: Intelligent Life Magazine 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: Science 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: Technology 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: iPad, iPhone, Android, Blackberry Playbook, Kindle 6,000,000 $7.25 $43,500.00 0.70% 42000 $1.04Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: Business 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25Men & Women, 25-44, College Grad, Lives in NY/SF, Precise Interests: Finance 6,000,000 $6.25 $37,500.00 0.50% 30000 $1.25



Cost per Site VisitTarget Test Groups Impressions CPM Spending Rate (%) Site Visits Site Visit

Men & Women, 25-44, Live in NY/SF, Follow: New York Times 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: San Francisco Chronicle 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: CNN 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: BBC 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: Fox News 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: Forbes 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: Fortune 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: Business Week 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: Huffington Post 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: Global Post 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: Financial Times 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: Wall Street Journal 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: NPR News 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: Time 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33Men & Women, 25-44, Live in NY/SF, Follow: Slate 6,000,000 $6.00 $36,000.00 0.45% 27000 $1.33


Click to Site Cost per Target Test Groups Impressions CPM Spending

Click to Site Rate (%) Site Visits

Cost per Site Visit

Subscribe to r/Politics 6,000,000 $5.25 $31,500.00 0.20% 12000 $2.63Subscribe to r/World News 6,000,000 $5.25 $31,500.00 0.20% 12000 $2.63Subscribe to r/Science 6,000,000 $5.25 $31,500.00 0.20% 12000 $2.63Subscribe to r/Technology 6,000,000 $5.25 $31,500.00 0.20% 12000 $2.63Subscribe to r/PoliticalDiscussion 6,000,000 $5.25 $31,500.00 0.20% 12000 $2.63Subscribe to r/AskScience 6,000,000 $5.25 $31,500.00 0.20% 12000 $2.63



Cost per Site Visit

Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: Finance 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: Finance 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: Business Management 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: Marketing 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: Accounting 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: International Affairs 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: Science 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: Business Development 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: Legal 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: Academia 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25Men & Women, 25-44, College Graduate, Geography:NY/SF, Work in: Technology 5,000,000 $6.25 $31,250.00 0.50% 25000 $1.25

Total Impressions 326,000,000.00 Total Spending $1,995,500.00Total Site Visits 1,510,000.00

Mobile RecommendationsMobile Recommendations

Mobile Category Unit Impressions CPM SpendingClick to Site

Rate (%)Site Visits

Cost per

Site Visit

Business X Large Image Banner 50,000,000 $12.00 $600,000 16.00% 8,000,000 $0.08Large Image Banner 20,000,000 $9.00 $180,000 10.00% 2,000,000 $0.09Small Image Banner 10,000,000 $7.00 $70,000 5.00% 500,000 $0.14Text Tagline 5,000,000 $5.00 $25,000 3.00% 150,000 $0.17

Subtotal: 85,000,000 $10.29 875,000 12.53% 10,650,000 $0.08

Sport X Large Image Banner 50,000,000 $11.00 $550,000 18.00% 9,000,000 $0.06Large Image Banner 10,000,000 $10.00 $100,000 12.00% 1,200,000 $0.08

Subtotal: 60,000,000 $10.83 650,000 17.00% 10,200,000 $0.06

Mobile Recommendations

Subtotal: 60,000,000 $10.83 650,000 17.00% 10,200,000 $0.06

General News (World/US/Politics) X Large Image Banner 50,000,000 $10.00 $500,000 12.00% 6,000,000 $0.08Medium Image Banner 20,000,000 $8.00 $160,000 7.00% 1,400,000 $0.11Small Image Banner 10,000,000 $7.00 $70,000 5.00% 500,000 $0.14Text Tagline 12,000,000 $3.00 $36,000 2.00% 240,000 $0.15

Subtotal: 92,000,000 $8.33 766,000 8.85% 8,140,000 $0.09

Women X Large Image Banner 50,000,000 $12.00 $600,000 16.00% 8,000,000 $0.08Large Image Banner 30,000,000 $9.00 $270,000 10.00% 3,000,000 $0.09

Subtotal: 80,000,000 $10.88 870,000 13.75% 11,000,000 $0.08

Men X Large Image Banner 50,000,000 $12.00 $600,000 16.00% 8,000,000 $0.08Large Image Banner 15,000,000 $9.00 $135,000 10.00% 1,500,000 $0.09Small Image Banner 15,000,000 $7.00 $105,000 5.00% 750,000 $0.14

Subtotal: 80,000,000 $10.50 840,000 12.81% 10,250,000 $0.08

Total: 397,000,000 $10.08 4,001,000 12.65% 50,240,000 $0.08

Online - Search

Keyword recommendations Keyword recommendations

Print - Magazines

Magazine

Publishing Frequency

Unit

Ad Placement Frequency Cost Total Issues Circulation

Targeted Impressions

Target

Impression %

Click to Site Rate

Site Visits

Cost per site visit

San Francisco Magazine Monthly 4-Color Full Page w/Bleed 4 $12,424.00 $49,696.00

Apr–DIY Education.

May–European-Style Travel. Nov–Holiday Wish List. Dec–the Power Issue. 420,404 273,263 0.65 0.00015 63 788.07

Gentry Magazine Monthly 4-Color Full Page w/Bleed 4 $2,895.00 $11,580.00

Mar–The Exceptional The Gentlemen's Issue. May–The Gentry 50: The Bay Area's Top Philanthropists. Jul–The Innovators Issue.

Dec–The Splendid Holiday Issue.

150,660 97,929 0.65 0.00015 23 512.41

7x7 Magazine Monthly 4-Color Full Page w/Bleed 3 $5,425.00 $16,275.00Apr–The Money Issue. Jul-Aug –The Summer Issue. 7x7 Magazine Monthly 4-Color Full Page w/Bleed $16,275.00Dec –The Winter Issue. 89,022 57,864 0.65 0.00015 13 1,218.80

San Francisco Business Times Weekly 4-Color Full Page w/Bleed 6 $20,812.00 $124,872.00

Feb –100 Largest Bay Area Companies; Job Report.

Mar –Financial Dealmaker of the Year; Mergers &Acquisitions. Apr –Penisula Economic Report; 100 Best Places to Work.

Jun–Bay Area Annual Report; Public Companies. Jun–Top 100 Private Companies; 100 Largest Private

Companies. Oct–Wealth Management. Nov–International Economic Development; China and India.

103,056 66,986 0.65 0.00015 15 8,077.94

Wired Monthly 4-Color Full Page w/Bleed 3 $110,211.00 $59,513.94Jan–The Global Style Issue. May– International Style and Design Issue.

Aug–The Fall Preview Issue. 438,714 285,164 0.65 0.00015 66 904.37

Esquire Monthly 4-Color Full Page w/Bleed 3 $114,509.00 $61,834.86

Jan–The Meaning of Life Issue. Jun-Jul–The How to Be a Man Issue: Fatherhood and Fictionfor Men; Best Bars in America.

Oct–The Essentials Issue.

381,698 248,104 0.65 0.00015 57 1,079.99

New York Magazine Weekly 4-Color Full Page w/Bleed 5 $66,540.00 $332,700.00

Jan –Real Estate.Apr –Spriong Travel.

Jun/Jul–The Summer Issue; Road Trips.Oct –Urban Living Issue.Dec –Reasons To Love New York; Fashionables.

2,027,660 1,317,979 0.65 0.00015 304 1,093.87

Print Magazines –cont’d

Magazine

Publishing Frequency

Unit

Ad Placement Frequency Cost Total Issues Circulation Targeted Impressions

Target Impression

%Click to

Site Rate Site

VisitsCost per site visit

The New Yorker Weekly 4-Color Full Page w/Bleed 5 $140,496.00 $702,480.00

May –Innovators Perfect Bound.Jun –Summer Reading Double Perfect Bound; Summer Cultural Preview.

Sep –Style & Design; Perfect Bound; Fall Cultural Preview.Oct -Nov–Politics Double Issue; Perfect Bound.Dec–World Changers Double Issue; Perfect Bound; ; Winter

Cultural Preview

5,236,300 3,403,595 0.65 0.00015 785 894.37Feb –Voyages.May –Money Special Issue.

New York Times Weekly 4-Color Full Page w/Bleed 6 $95,300.00 $571,800.00

May –Money Special Issue.

Sep –Education Special Issue.Nov –Innovation Issue.Dec –Great Performers Special Issue.

Dec –Lives Well Lived Special Issue.9,870,912 6,416,093 0.65 0.00015 1,481 386.19

Inc. Magazine10 times a

year 4-Color Full Page w/Bleed 3 $81,150.00 $43,821.00

May–Innovation; Companies that are changing the way we look at the world and do business.

Sep–The Inc. 500: Inc.'s signature issue; Our ranking of the fastest-growing private companies in America.Dec-Jan–Entrepreneur of the Year; The standout entrepreneur

of the year.381,658 248,078 0.65 0.00015 57 765.45

Entrepreneur Monthly 4-Color Full Page w/Bleed 3 $81,065.00 $43,775.10

Apr–The Biggest, Baddest Branding Issue Ever; Top 20 Most Trusted Brands in America; Mobile Markeng.$339,815.52 $220,880.09 $0.65 $0.00 ##### $858.80Total $2,018,347.90 $19,439,900.30 $12,635,935.20

A regional percentage (18%) was

taken to calculate the pricing and

Print - Newspapers

Newspaper Name Location Unit Size $ per Column Inch Placement Additional Comments Frequency Column Pricing Total CirculationTargeted

Impressions

Target Impression

s %Click to

Site Rate Site

VisitsCost per site viist

The New York TimesNationwide

Full Page - B/W 126 $1,212.00 Main News

1st Sunday of December 1 $152,712.00 $152,712.00 2,003,247 801,299 0.4 0.0001 200 762.32

The New York TimesNationwide

1/4 Page - B/W 31.5 $1,541.00 Main News

1st Tuesday of every month starting January 12 $48,541.50 $582,498.00 19,041,084 7,616,434 0.4 0.0001 1,904 305.92

The New York Times

Nationwid

e

1/4 Page -

B/W 31.5 $1,541.00 Sports

Last Tuesday of each quarter

January/April/July 3 $48,541.50 $145,624.50 4,760,271 1,904,108 0.4 0.0001 476 305.92

Nationwid 1/4 Page - Sunday The New York Times

Nationwide

1/4 Page - B/W 31.5 $1,727.00

Sunday Business Sunday 4 $54,400.50 $217,602.00 8,012,988 3,205,195 0.4 0.0001 801 271.56

Wallstreet JournalNationwide

2/3 Page - Color 84 $2,047.67 Main News

1st Sunday of December 1 $172,004.16 $172,004.16 2,078,564 831,426 0.4 0.0001 208 827.51

Stamford Advocate New York

1/4 Page -

B/W 31.5 $71.76 Main News Sunday 52 ti* $2,260.44 $117,542.88 1,751,932 700,773 0.4 0.0001 175 670.93

Greenwich Times New York 1/4 Page - B/W 31.5 $71.76 Main News Sunday 52 ti* $2,260.44 $117,542.88 1,751,932 700,773 0.4 0.0001 175 670.93

Crain's New York Business New York 1/4 page - Color 18 $416.06 Main News Tuesday 26 ti* $7,489.00 $194,714.00 1,289,158 515,663 0.4 0.0001 129 1,510.40

Santa Cruz WeeklySan Francisco

Full Page/FC 40 $1,529.00

News & Sports rotation

Every Wednesday for 1 yr 52 ti* $61,160.00 $38,456.00 1,300,000 520,000 0.4 0.0001 130 295.82

Metro Silicon Valley WeeklySan Francisco

Full Page/FC 40 $2,300.00 News

Every Wednesday for 1 yr 52 ti* $92,000.00 $61,600.00 3,640,000 1,456,000 0.4 0.0001 364 169.23

Metro Silicon Valley WeeklySan Francisco

1/2 Page/FC 19.38 $1,500.00 Travel

Every other Wednesday for 1 yr 26 ti* $29,062.80 $18,201.06 1,820,000 728,000 0.4 0.0001 182 100.01

San Francisco ChronicleSan Francisco

1/2 Page/FC 0

cost provided for ad size, not col.in News

1st Monday of each quarter 4 $45,699.95 $182,799.80 916,704 366,682 0.4 0.0001 92 1,994.10

Total $716,132.29 $2,001,297.28 $48,365,880.00 $19,346,352.00* Special package for multiple placements

Direct Email

Lists Quantity Base CPM ($)Recommended

Selects

Selects CPM

($)

Total

CPM

(Base &

Selects)

Cost (1 drop)

Total E-mail

Campaign

Cost (3 drops)

Click to Site

Rate (%)Site Visits

Cost per

Site Visit

per drop

Computer tablet Owners 1,000,000 150

Email base rate includes all selects.

Type and GenderIncluded in

email base rate $150 $150,000 $450,000 0.500% 5,000 $30.00

Email, HHI, Included in Digitally Connected Tablet Owners 2,000,000 80

Email, HHI, Occupation, Zip

Included in email base rate $80 $160,000 $480,000 0.500% 10,000 $16.00

OTM-The DailyCaller.com 50,000 90 $90 $4,500 $13,500 0.500% 1,800 $2.50

Affluent Americans Professionals… 2,000,000 150 * Opt-in email addressesIncluded in

email base rate $150 $300,000 $900,000 0.500% 10,000 $30.00

New York Magazine 300,000 105 $105 $31,500 $94,500 0.500% 1,500 $21.00

American City Business Journals - U.S. Subscribers12,341 140 San Francisco 5 $145 $1,789 $5,368

Crain's New York Business Email 450,000 400 Email Included $400 $180,000 $540,000

Career Minded Consumers 1,000,000 135 Email $165 $165,000 $495,000 0.500% 5,000 $33.00

Total Lists: 6,812,341 $992,789 $2,978,368 - 33,300 $29.81

# of drops: 3Mail date: 4-Dec-12

Total

Impressions 20,437,023