THE DOSAND DON'TSOF ASUCCESSFULWEBINAR

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Webinars are known for attracting some of the most engagedaudience in marketing. The attendees are more invested inthe information dispensed during the event, they interact

more, and they are more likely to have a positive response tothe presented call to action.

That means more leads, more clicks, more prospects urgedfurther along the buyer’s journey.

With a lot of benefits riding on hosting a successful webinar,details are vital. This is why it’s important to note what to doand what NOT to do to make sure your next webinar blows

the competition’s out of the water.

PRACTICETest audio, video, screen share, and allother features you’re planning toutilize during your webinar.

While some issues might not beanticipated, doing dry-runs will getyou into a more proactive mode andhelp identify the more obvious hurdlesyou might face.

DO #1:

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PREPARE ADEFINITIVEAGENDA

Plot sections of your presentation andtime each of them.

E.g.:3 to 5 minutes - Intro10 minutes - Issues you're going tosolve15 minutes - Your solutions10 minutes - Q&A

DO #2:

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BASE WEBINARLENGTH ONAMOUNT OFCONTENT

If you can get to the point of yourpresentation in under thirty minutes, noneed to stretch your webinar to an hourwith fillers.

It’s better to have a 40-minute webinarfilled with valuable info than a 90-minuteone that has a good portion of it wasted onidle chatter.

DO #3:

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DON'TOVERPOPULATEYOUR SLIDES

Mix up your media. Use short videos,screen sharing, polls, and surveys.

If you’re going to use slides, avoidoverpopulating it. Pick captivatingimages instead of clip arts. Place onlyone point per slide. Discuss andelaborate, don’t just recite off a list.

DON'T #1:

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DON'T NEGLECTYOUR AUDIENCE

DON'T #2:

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Webinars are one of the mosteffective forms of content marketingbecause it’s made to be interactive.

Regularly ask questions to youraudience. Take every opportunity toinclude them in the discussion andmake it easy for them to respond.

DON'T BE LATEYour audience are busy people -respect their time by showing up onschedule.

If you can’t start at the exact timeyour webinar is supposed to start -maybe there's a tech issue - set properexpectations so attendees can opt tolog off or wait.

DON'T #3:

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Use the best service for your next webinar.

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