The Content Marketing Dream Team: Demystified!

Byron White, WriterAccessFounder & CEO

#FutureM15

Byron WhiteChair, Content Marketing Conference

CEO WriterAccess@ByronWhite

@WriterAccess

#FutureM15

The Content Marketing Dream Team: Demystified

The Skills The Dream Team

Demystification

@WriterAccess

#FutureM15

CUSTOMER NEEDS

@WriterAccess

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CONTENT CURATION

@WriterAccess

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CONTENT PLANNING

@WriterAccess

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CONTENT OPTIMIZATION

@WriterAccess

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GREAT WRITING

@WriterAccess

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CONTENT DISTRIBUTION

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SOCIAL STRENGTH

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CONTENT ANALYTICS@WriterAccess

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FREELANCER ACCESS

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A/B & MULTIVARIATE TESTING

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MARKETING AUTOMATION

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COMMUNITY BUILDING

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NEUROMARKETING SCIENCE@WriterAccess

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KEY PERFORMANCE INDICATORS

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THOUGHT LEADERSHIP@WriterAccess

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THE DREAM TEAM

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WHAT SPORT?

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X XO O

Content StrategistMarketing Manager

TENNIS

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Content Assets

Blog Posts Long Form Articles eNewsletter Email Promotions Social Channels KPI Conversion Rate Optimization

The Skills

Customer Needs Content Curation Content Optimization Great Ideas Freelance Network Great Writing

TENNIS

@WriterAccess

#FutureM15OptimizerAnalyst EditorStrategist Writer Designer

VP of Marketing

BASKETBALLX

X X X X XO O O O O

O

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All Tennis Assets Content Plan Infographics White Papers Webinars eSpotlights Press Releases KPI: Marketing Optimization

All Tennis Skills Multi Channel Distribution Social Engagement Content Strategy AB Testing Storytelling vs Selling Key Performance Indicators

Content AssetsThe Skills

BASKETBALL

@WriterAccess

#FutureM15

X XX X X X X X X X X XO O O O O O O O O O

O OChief Content Officer

SEO SpecialistPPC Specialist

Analytics SpecialistsMarketing Optimizers

Content Strategist General WritersCopywritersScript/Tech

Social Media Gurus

Graphic DesignersWeb Designers

Animators

FOOTBALL

@WriterAccess

Marketing Manager

#FutureM15

Monthly GoalsThe Skills

All Basketball Assets Decrease UAC Increase Reach Webinars Speaking Gigs Guest Blogging Book Publishing KPI: Revenue Optimization

All Basketball Skills Social Engagement Multi-variant Testing Community Building Neuromarketing Science Branding and Design Thought Leadership

FOOTBALL

@WriterAccess

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#1 TRICK

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Recruiting and Screening TalentAligning Career Goals with Roles

#2 TRICK

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THANKS!

writeraccess.com/writingskillguide writeraccess.com/contentroadmap

@WriterAccess

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Please welcome today’s panelists.

Greg JarboeSEO-PR

Jeff MesnikContentMX

George IrishStrategis

@WriterAccess