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Michael Wright from LiveRail's presentation from Digiday Publishing Summit on September 18, 2014.
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The Leading Monetization Platform for Publishers
Digiday Publishing Summit | 9.18.2014 !
State of the Industry Report The Changing Landscape of Mobile Video Advertising
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• Founded in 2007/Acquired by Facebook in 2014
• 6B impressions monthly • Over 150 employees world-wide • Ad server and yield management • Cross-platform video advertising • 100% aligned with the sell-side • Video-first with largest ecosystem
of video advertising technology integrations
About LiveRail
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Survey Objectives• Understand roadblocks • Provide insights to help sales teams • Streamline programmatic advertising
solutions
Survey Breakdown• 28 questions • Over 300 brand and publisher
professionals • All levels of organization
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Why are there so many different video ad formats?
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64% of brand/agency respondents anticipate spending up to 30% more on video ads in the next year.
Key Takeaway #1:
What are the brands buying today and why?
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17.5
35
52.5
70
Percent of brands buying
In-stream Interstitial
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17.5
35
52.5
70
Percent believing standardization has been reached
In-stream Interstitial
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Custom ad units make it difficult for brands to optimize ROI across different apps
Key Takeaway #2:
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Who will we turn to for standardization?
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Addressing brand/agency concerns will help you sell more video inventory.
Key Takeaway #3:
