Techniques and Trend for Advertising and Marketing

For a successful event, there are many departments that have to work perfectly together to make it all happen. But for an event to be called a grand success, perfect marketing is required more than anything else.

Today, social media has fundamentally changed the way people gather and accept information. Due to this change, event managers need to understand and influence that social media commands to reach out to its potential attendees in the places they go for information online or offline. For the marketers to serve the event in the right way, is to understand the pulse of the audience, which leads towards effective quantifiable registrations, tickets, etc. Currently, Event Marketing technology is the buzz word, catching attention of the ones who conduct events and also of the ones who attend/consume it.

The requirement here is of hardcore planning with flawless execution which actually catches the eyes of masses. Events act as a two way conversation with the audiences, which the marketers do well by taking the help of technology to accomplish its task successfully. They reach out to the audience in any way possible, like by online conversation (social media websites such as Twitter, Facebook, LinkedIn, YouTube, etc.) outdoor media, print etc., in order to echo the actual content of the event noticeably. Social media, thus not only assists before the event, but during the event and after the completion of it as well.

Marketing of events is all about creativity which, without the ease of technology, is simply not possible today. There are many online events and physical events including virtual events, live streaming events, trade shows, seminars, conferences, etc. that need their audiences to enjoy and save it in their memories.

A recent study suggested that on an average, event marketing constitutes almost 1/5 of the marketing budget - a pretty sizeable percentage!

Today, there are large numbers of event marketing companies, big or small, working hard to fulfill the demands of their clients as and when required. Companies like http://www.elitemg.com/ strategize to engage the masses emotionally, intellectually and sensually, so as to make it a flourishing event. Clients look for zero-waste event planners to reach out to their target audiences so as to capture their minds, which is done with the help of web component to each live program. Tasks such as data capturing, micro sites, photos editing, texting, Bluetooth, websites to share videos, schedules, and feedbacks require the use of technology to perform it efficiently. It not only excites its audience to participate in the programs but also to live their moments during events happily. For the events to go smoothly and evenly, technology is thus a

must! What is needed is a perfect blend of both technology and services to forward the event with positive relations towards its audience for current and for the future.

History is all about various events, so will be the future. Thus, the need of the hour is of a unique way to communicate about your brand and offerings and that too with well-planned execution to create a shared experience worth rememberi