Technical Strategies

HAVE CONVERSATIONS TECHNICAL STRATEGIES

JOHN EWING MANAGING DIRECTOR,

ENGINEERING

JOSH JACOB DIRECTOR OF MOBILE &

EMERGING TECHNOLOGIES

TECHNICAL STRATEGIES

• Hardware and Operating Systems

• Mobile Apps vs. everything else

• Own your Data and Business Logic

• Service-oriented Architecture

• Hosting in the Cloud

HARDWARE


• New sizes and forms

• New inter-connected devices

HARDWARE

• Bluetooth LE / “beacons”

• NFC (Near-field Communications)

• Contactless payment• Proximity marketing• Check-in coupons• Indoor location


HARDWARE

• Apple M7 motion co-processor

Health Care• thermometer, glucose, blood pressure

Sports and Fitness• heart rate, speed/cadence, location

Proximity• “electronic leash”


OPERATING SYSTEMS


MOBILE APPS VS. EVERYTHING ELSE

• On the desktop, marketing is done through the web browser or email• On mobile, we have the browser, text messages, and also the context of

easily installing software – AKA Apps

• Apps can notify users about new versions and content

• Apps are “closer” to the user than a bookmarked browser link

• Apps integrate with the hardware of the device — for example taking photos, or manipulating content in real-time

• Apps can work offline if need be (upload data later)

• Apps need to be interesting and “worthy” of keeping


OWN YOUR DATA AND BUSINESS LOGIC


Business Systems

Experiences, Solutions, Sites

Business Data Products Users

CRM TransactionsAnalytics

Logic/Rules

Data StoreLogic/Rules

Data Store

Data Store

Logic/Rules

SERVICE-ORIENTED ARCHITECTURE


Web Service / Messaging / Communication

Business Systems

Services Layer

Experiences, Solutions, Sites

Business Data Products Users

CRM TransactionsAnalytics

HOSTING IN THE CLOUD


Admin

Clients(anywhere) CDN

North California

North Virginia

Automatic scaling and routing

See more at

HANSONINC.COM/SUMMIT

Marketing

Technical Strategies