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juan-sebastian-vasquez
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Always keep in mind....
Who will care most about my product?
Who will receive the most value from my
product?
Who will use my product the most?
Demographics
• Quantitative aspects of a specific community
• Quantitative (definition) - can be counted, measured, tracked, observed.
• Examples- location, age, gender, sexual orientation, race, ethnicity, education level, hobbies
Psychographics
• What/how an audience thinks, feels & behaves (qualitative)
• Qualitative (definition) - descriptions or distinctions based on some quality or characteristic rather than on some quantity or measured value
• Examples- values, morals, lifestyle, views on issues, how they use products, passions/interests
Psychographics
• What/how an audience thinks, feels & behaves (qualitative)
• Qualitative (definition) - descriptions or distinctions based on some quality or characteristic rather than on some quantity or measured value
• Examples- values, morals, lifestyle, views on issues, how they use products, passions/interests
Primary Audience
• Most specific group of people who will get the most value from your product
• Will your heaviest users