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2016 Marketing Techniques for Small Business
TAKING YOUR SMALLBUSINESS ONLINE
Hello! I’m Hannah.
My first business
Blogging, social media & marketing success
Marketing for big ecommerce brands
Consulting & SBDC
Marketing in the digital age
Marketing in the digital age
3 steps to getting online
1. Claim online business listings
2. Get social
3. Create a website
3 steps to getting online
1. Claim online business listings LOCAL SEARCH– Search engines (Google, Yahoo, Bing)– Citation and directory sites (Yellow Pages)
2. Get social
3. Create a website
Step 1: Claim online business listings
Google My Businesshttp://business.google.com
Find your business
Find your business
Add your business
Add service area (search radius)
Confirm your business
Verify your business
Add business contact info, location, hours, about us, photos, website…
Login anytime athttp://business.google.com
A Google business page in search results
Other Online Listings To Claim or RegisterSometimes referred to as “citations,” these non-linking directory listings can help your business get found online, fast.
3 steps to getting online
1. Claim online business listings
2.Get social SOCIAL MEDIA– Facebook– Other social channels depending on
product/service3. Create a website
70% of the world’s entire internet population is active on social media.
Create a Facebook Business Page
Engage your customers with valuable content, questions, & conversation.
Ask for reviews!
While you’re at it, ask for reviews on Google and other channels!
Consider other social media channels.
• Which social channels are your customers using?
• Which social channels are your competitors using?
3 steps to getting online
1. Claim online business listings
2.Get social
3.Create a website ORGANIC SEARCH– This can be BASIC and SIMPLE– GoDaddy.com Wordpress hosting package– Wix.com, Squarespace.com, etc…
Create a basic website so customers can learn about your business.
Write about topics your customers are interested in on a blog.
What you write about on your blog may show up in search results!
Let’s review:3 steps to getting online
1. Claim online business listings LOCAL SEARCH– Search engines (Google, Yahoo, Bing)– Citation and directory sites (Yellow Pages)
2. Get social SOCIAL MEDIA– Facebook– Other social channels depending on
product/service3. Create a website ORGANIC SEARCH– This can be BASIC and SIMPLE
Why is this all so important?
Your customers are already online
Buyer’s Journey• Consumers are researching
products and services online before buying.
Mobile Search• As smart phone use grows,
so do mobile searches online for products and services “near me.”
Anatomy of a Google Search Results Page
Anatomy of a Google Search Results Page
Anatomy of a Google Search Results Page
Anatomy of a Google Search Results Page
Let’s review:3 steps to getting online
1. Claim online business listings LOCAL SEARCH– Search engines (Google, Yahoo, Bing)– Citation and directory sites (Yellow Pages)
2. Get social SOCIAL MEDIA– Facebook– Other social channels depending on
product/service3. Create a website ORGANIC SEARCH– This can be BASIC and SIMPLE
Thank you!
Hannah DornDigital Marketing [email protected]
HDDigitalMarketing.com
@HDDigitalMark
Facebook.com/hddigitalmarketing
