Embed Size (px)
Citation preview
Pink Cake Box Marketing Your Cake Business Online – Cutting
through the layers
1 2014 Copyright Pink Cake Box
AgendaAbout UsOur Online Marketing Strategy
WebsiteSocial Media MarketingSearch Engine Marketing
Analytics
2 2014 Copyright Pink Cake Box
About Pink Cake Box
Pink Cake Box established 2005
Boutique custom bakery located in Denville, NJ
Retail launching in 2014
Pink Cake Box University established 2012
Educational arm focused on classes & tutorials
Not Really…
Marketing Online - The Multi-Tiered Approach
5 2014 Copyright Pink Cake Box
Analytics
Website
Search Engine Marketing
Social Media Marketing
Email MarketingDrive
Customers to Owned Properties
WebsiteCenterpiece of our marketing strategy
WebsiteContent is King
WebsiteFocus on your Customer Needs
Mobile Mobile Mobile!
Mobile traffic has surpassed desktop traffic
Website Wrap-upHub and Spoke Model – Things move
quickly, Focus on what you ownDevelop a unique and compelling content
strategyStay on top of emerging trends – Think
Mobile!
Social Media MarketingPinterestFacebookYouTube
Pinterest - ApproachAssign community manager
Interact with communityPost related/complementary productsNetwork with vendors
Encourage Pinning on own properties (see next slide)
Encourage Follows through posting Pinterest Icon
12 2014 Copyright Pink Cake Box
Pinterest - Make Pin Button Prominent
13 2012 Copyright Pink Cake Box
Pinterest - Persistent Call-out
14 2012 Copyright Pink Cake Box
15 2014 Copyright Pink Cake Box
Facebook Organic Reach is PlummetingYet still offers real targeted AD
opportunities
YouTube
16 2014 Copyright Pink Cake Box
YouTube – Search Positioning
17 2014 Copyright Pink Cake Box
Social Media Wrap-upIt’s competitive out thereIdentify niche social networks Take risks with emerging networksTake advantage of targeting opportunitiesFocus & Consistency
Search Engine Marketing
Search Engine MarketingGoogle AdwordsRemarketing
Customer Visits
website
Spends time in
wedding gallery
Offer them targeted
ads
Email Marketing
Email Marketing
22 2012 Copyright Pink Cake Box
Generates some of our best conversion rates
Explosion in mobile
GiveawaysUse giveaways to
generate leads and brand awareness
“Like” GateCapture
demographics for future marketing opportunitiesWe developed a custom giveaway platform
across mobile and desktop to help bolster our educational and cake businesses
6
AnalyticsGoogle AnalyticsWhat are you goals?
Questions?
