Taking your Digital Marketing from 0 to 100mph

Digital: From 0 - 100 MPH

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Your Team Today

President@Marketing_NatSenior AM @BenWaymireDirector of Social@CarlyWebberWorkContent Marketing Specialist@TheBabs26Digital Marketing & SEO Specialist@ashpeterson14

@V9SEO#DENStartupWeek

V9 - 2012

@V9SEOV9 - 2012


V9 - 2016


THE KEYS TO SUCCESS


#DENStartupWeek#1 Focus on what your audience cares about

Talking Points: Paid and organic search today are not standalone services. Each is tied in to many other important areas through sophisticated, effective methods of digital marketing from social media links impacting organic search to retargeting users who arrive through paid search. We tackle them all, working with the internal teams and collaborating with other vendors as needed.

#2 Get Everyone Involved#DENStartupWeek


#3 Dont Be Evil#DENStartupWeek


#4 Dont Hyper Focus on One Channel#DENStartupWeek


ESTABLISHING YOUR DIGITAL BRANDLets Talk Customer Experience



Your Website is an AssetCMSOpen source (Wordpress)Intuitive / functionalMust HavesA great home pageScalabilityMobile friendlyVendor SelectionReferrals Review portfolio Dont be cheap


Core Message: Dont have a crappy website, website is an asset, dont put lipstick on a pig. Cousin in the basement named ernie.

Tips: Have a website (doi) - go light on plugins, if you are inexperienced - use Wordpress. Do your research on any plugin, Its worth it to pay someone to help you, Tools: Wordpress - good themes, good for SEO, good plugins, user friendly, cost-effective, works for most clients that weve seen, Square space will limit you on functionality and scalability (you can attach a blog - but if you want to plug salesforce in then you will have, 5 plugsins - yoast, sitemap generator, W3 total cache, social toolbar, to do some custom development)

Key Website Tools From the Starting LineGoogle AnalyticsGoogle Search ConsoleKiller Wordpress PluginsSEO by Yoast Jet PackFloating Social BarGravity FormsDisqus


SEO 101: Quality and RelevanceFocus on the user!Title tagsMeta descriptionsVisible copyMobile web experience is the web experience


Local Tips: NAP ConsistencyMoz LocalBright LocalGoogle My Business Location page on site Facebook


Lets Talk Content#BarbsTurn


Content marketing costs 62% less than traditional marketing and generates 3 times more leads.

- Demand Metric


Content Initial Content You Need:Web Pages BlogsVisuals & Photos

Tips:Purpose or StrategyUser Focused, Not You FocusedTest Variety


Barbs Favorite Tools Visuals WrittenColor (Infographics)Canva DepositPhotos Qzzr, PlayBuzzContent Generation Buzzsumo SEMRushAnswer the Public BoozeContent Production GrammarlyCopyscape Writer Access


Our Pain = Your GainProceed with caution! Free image sourcesContent spinners Content databasesOutsourcing Free blogging platformsInfluencers


Social Media...um, you need it

B2C (lead gen)

Facebook Twitter Instagram Good Starting Platforms

Ecomm

Facebook InstagramPinterest

B2B

Facebook LinkedInTwitter


PROMOTIONAL STRATEGIESLets Hit the Gas!


Play only first 30-35 seconds

@v9seo#DENStartupWeek

Dusty lambo, run out of gas. Look for these things

Lets Amplify Your Brand



Your Target Audience is Online Send Users Down Conversion FunnelRemain Competitive within Industry Branding - Authoritative & Engaging

Email Marketing: Trivia Time!Millennials are most likely to check their email from which of the following?

A: Their bedB: The bathroomC: While driving


Email Marketing: Trivia Time!A: Their Bed!

Bed (70%)The bathroom (57%)While driving (27%)

(Source: Adobe)


> Millennials might be most likely, but were all on the move. And as this stat proves, were carrying around an inbox everywhere we go (note: dont check email while driving).

Email is also the top channel for marketing ROI, raking in $38 for every $1 spent. (Source: Direct Marketing Assoc.)


Data on slide from DMAs 2015 EOY data.

Email ROI = 28.5%Direct mail = 7%Paid Search = 6.8%Online display ads = 10%(Source)

Email MarketingHave a strategyAlways be growing your listTest and test againContent 80/20 RuleMake it valuable!Timing & frequency


Strategy >> Start with a Welcome Email; Work every angle (ex: shipping notifications + recommended good or survey)

No one likes to hang out at a party with the guy who talks about himself the entire time. Treat email marketing the same -- 80 percent of your content should be devoted to valuable and useful information, and 20 percent should be devoted to your offer or sales pitch.

Not all times are good times to send an email blast. Open rates vary by industry, but in general, the highest opening rate for email broadcasts typically occurs in the evening after people have left work and had dinner, such as between 8 p.m. and midnight. This surprised me too!

Ashleys Recommended Tools Email Marketing Services / PlatformsMailchimpConstant Contact Marketo* TestingOptimizely VWO

Landing PagesUnbounce


AP

PR Tip Dont do things for the purpose of good PR.


Biggest tip = keep it human! with users/consumers and influencers/networkThink of it as another form of content marketingOutreach: media and industry influencersMake friends, not contacts.Build first, ask second.Make it unique and valuable.

Using content during PR outreach will help SEO to get visibility from media, which in turn enhances SEO results. Once PR realizes that its in SEOs best interests to get those powerful, authoritative media links, they will facilitate getting content built that gets picked up by media.

SEO benefits that come from a press release include:Indirect ValueNatural links from outside sources builds back links and site authorityVisibilityBrand / Name recognitionReferral traffic

Ashley Peterson () - I'm not "set" on this image... open to other visuals hereAshleys PR toolsHARO: Help a Reporter Out Find Your Influence Social Media PRWeb Jamballa


HARO = email list serve and database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.

FYI = influencer marketing technology; cloud-based application and service that enables brands and their agencies to connect with the highest caliber digital influencers to create authentic, organic content.

PRWeb = Online news and press release distribution service

Jamballa - blogger outreach program

PPC 101Paid Search allows you to position your brand directly in front of target customer.


Consumers turn to Google when they want something. Paid search marketing allows you to target buyers 24/7. With a properly set up AdWords campaign you can generate sales and revenue while you sleep and your business is closed. This type of expose and revenue generation, even when a physical business location is closed, provides excellent growth opportunity.

Why? Paid Search allows you to position your brand directly in front of target customer.CustomizableTargetedGain valuable data from campaignsComplements organic SEO!

PPC 101Tips & Tricks

Identify targeted, relevant keywordsUnderstand your target audienceDevelop a strategy that will drive the right types of leads


#4 (TOP SECRET) Set up your account and do nothing while you wait for Google to reach out to you to help set up your account!

FACEBOOK ADVERTISING#CarlysTurn


@v9seo


Facebook Advertising - Get On It. #CheapAF Variety of Objective-Based Ad Campaigns Effectively Track ROI Custom Audiences for RetargetingInsanely Epic Targeting Capabilities


Carly

@v9seo


This is for when I ask someone in the audience their business and I run through the example audience they could create

DONT F THIS UPBiggest Mistakes & Pitfalls To AvoidJumping in without clear goals or objectives

Not identifying your audiences & segmenting them

Promotion fatigue

Hiring a teenager because they know how to use the social medias#DENStartupWeek


Same thing here Natalie - the slide before this has the same info - this one is a little more fun though. Final call is up to you

The RoadmapOpen Source website (don't cheap out)We like Wordpress Install free trackingGoogle Analytics / Google Search Console Put SEO Keywords in Page Titles & Meta DescriptionsSEO by Yoast will show you where Setup Google My Business Use a Distributor for NAP ConsistencyWe use Bright Local Write quality content for your usersCommit to regular blogging Outsource through writer access if you don't have timeSetup and focus on 3 social platforms to startStart with Facebook - Setup email marketing & send out 1 email/monthWe like Mailchimp Do good things & promote themSubscribing to HARO is a good place to startSetup a basic PPC Accountbranded keywords & retargeting are good places to start Setup and invest in Facebook Advertising


Q & ANataliePresidentBenSenior AMCarlyDirector of SocialBarbContent Marketing SpecialistAshleyDigital Marketing & SEO Specialist


Thanks!www.V9SEO.comTwitter: @V9SEOFacebook: /Volume9inc
