47
Shannon Dougall VP of Marketing @Uberflip @DougallShannon Logan Mallory Senior Manager, Web Strategy Workfront

Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

Embed Size (px)

Citation preview

Page 1: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

Shannon DougallVP of Marketing@Uberflip@DougallShannon

Logan MallorySenior Manager, Web StrategyWorkfront

Page 2: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

WE NOW LIVE IN THE NETFLIX ERA

Page 3: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

B2B ORGANIZATIONS HAVEN’T EVOLVED

Poor Buyer Experience

Cumbersome Processes

Lack of Personalization

Page 4: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

Marketers are under more pressure than ever before.

BUT WE LACK INFRASTRUCTURE

TO CREATE, TAILOR AND CONTROL

CONTENT EXPERIENCES.

Page 5: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

STAYING THE COURSE

Limited ability to optimize - sacrificing conversation

and engagement

PAINFUL PROCESSES

NOTSCALABLE

HOMOGENOUS EXPERIENCE

LIMITED CONTENT ROI

Long redesigns, project management and IT

bottlenecks

Difficult to create multiple experiences for other use

cases.

Spending major dollars to send people to the same

experience.

Page 6: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

EVOLVE & ADAPT

Gain the control to manage and optimize experiences

for your goals.

BECOMEAGILE

SCALE YOUR CONTENT

CUSTOMIZE EXPERIENCES

GAINCONTROL

Move quickly and avoid cumbersome processes

and bottlenecks.

Leverage content marketing across the entire

buyer journey.

Tailor experiences for different use cases, buyers

and audience segments.

Page 7: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 8: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 9: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

▪▪▪▪

Page 10: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 11: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 12: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 13: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 14: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 15: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 16: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 17: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 18: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 19: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 20: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 21: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 22: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 23: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 24: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 25: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 26: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 27: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 28: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

Uberflip

Page 29: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 30: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 31: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

●●●●

Page 32: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 33: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 34: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 35: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 36: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

1.2.3.4.

Page 37: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 38: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 39: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 40: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 41: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing
Page 43: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

of marketers think they’re productive.

92%

Page 44: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

of marketers also work on evenings and weekends.

90%

Page 45: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

of marketers have delayed going to the bathroom to meet a deadline. 60%

Page 46: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing

We don’t have timeto pee!

Page 47: Take Back Your Lunch Breaks: Tech Stack Tips To Help You Save Time And Get Back To Marketing