Sxsw Update 2017

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  1. 1. > South by Southwest introduction > Trends SXSW 2017 - Paolo Martorino > Machines that will outthink us all - Thijs Peters > AI Marketing in an Alexa Era - Paolo Martorino > Voice-rst technology marketing - John Meulemans > Startup: Pixoneye Personalized marketing redened > Startup: Sensiks Sensor Reality Pods >Top Startups SXSW, Paolo Martorino 2017 SXSW UPDATE
  2. 2. 2017 Key Trends Paolo Martorino join.marketing
  3. 3. We explore, or we expire - Buzz Aldrin join.marketing
  4. 4. Its the unexpected that makes SXSW unique - Buzz Aldrin join.marketing
  5. 5. The Future of Marketing and Sales is A.I. Virtual experiences are getting real B2B Will Soon Mean Bot-to-Bot Conversation Explosion of Inuencers Rising Bio-tech 2017 KEY TRENDS SXSW join.marketing
  6. 6. A.I.
  7. 7. Wie gelooR dat AI markeSng de komende 3 jaar fundamenteel gaat veranderen?
  8. 8. 80% of marketing executives say AI will revolutionize marketing by 2020 Demandbase, December 2016
  9. 9. FOR REAL OR HYPE?
  10. 10. The Future of MarkeSng and Sales is AI 1join.marketing
  11. 11. It is esSmated we have a 30 year grace period before AI completely takes over the workplace. We therefore have a once in lifeSme opportunity to design it to augment not replace us if we dont, we will lose the opportunity to embrace it at all,
  12. 12. AI and IA (Intelligent AugmentaSon) join.marketing
  13. 13. V/A/MR is geeng real 2join.marketing
  14. 14. MRVR AR join.marketing
  15. 15. join.marketing
  16. 16. join.marketing
  17. 17. B2B Will Soon Mean Bot-to-Bot ConversaSon 3
  18. 18. join.marketing
  19. 19. Explosion of Inuencers 4join.marketing
  20. 20. Rising Bio-tech 5join.marketing
  21. 21. SXSW17 Nothing feels radical anymore join.marketing
  22. 22. > South by Southwest introduction > Trends SXSW 2017 - Paolo Martorino > Machines that will outthink us all - Thijs Peters > AI Marketing in an Alexa Era - Paolo Martorino Break > Voice-rst technology marketing - John Meulemans > Startup: Pixoneye Personalized marketing redened > Startup: Sensiks Sensor Reality Pods >Top Startups SXSW, Paolo Martorino Bites & Drinks! 2017 SXSW UPDATE
  23. 23. When machines will oujhink us all Thijs Peters
  24. 24. Deepblue vs. Kasparov 1996
  25. 25. Alphago vs. Lee Sedol 2016
  26. 26. Carnegies Mellon vs. top-poker players 2017
  27. 27. = cat or dog If wrong
  28. 28. Big data + cloud = AI voor iedereen
  29. 29. Computers zien verbanden die wij niet zien
  30. 30. Kans op postnatale depressie op basis tweets: 80 % accuraat (Microsoft) Facebookdata vertelt hoe lang je relatie duurt (Cornell University)
  31. 31. AI + data Nieuwe profielen
  32. 32. Film gemaakt door AI (2 min.)
  33. 33. Zelfrijdende autos zijn doodeng
  34. 34. Maar over 10 jaar vinden we dit eng
  35. 35. Allemaal werkloos? Zwarte scenario 46 % van de banen verdwijnt Chauffeurs, secretaresses, kappers Ook banen hoogopgeleiden verdwijnen: accountants, notarissen marketeers OXFORD UNIVERSITY 2014
  36. 36. Optimistisch 12 % van de banen verdwijnt 75 % banen verandert ( en wordt interessanter) 12 % nieuwe banen MALCOM FRANK, AUTEUR VAN WHEN MACHINES DO EVERYTHING Allemaal werkloos?
  37. 37. BOTS & HUMANS BFF?
  38. 38. AI MarkeSng in an Alexa Era Paolo Martorino join.marketing
  39. 39. We are on the cusp of a great digital build-out join.marketing
  40. 40. The last 10 years have been about building a world that is mobile-first. But in the next 10 years, we will shift to a world that is AI-first. - Sundar Pichai, CEO Google join.marketing
  41. 41. Hyper personalized marketing at scale join.marketing
  42. 42. 65% of mobile users communicated with businesses via messaging apps
  43. 43. 34.000 messenger apps join.marketing
  44. 44. join.marketing
  45. 45. New Gatekeepers Personal Digital Assistants join.marketing
  46. 46. 1.8 billion users of voice-enabled digital assistants worldwide by 2021 Tractica, 2016
  47. 47. By 2020, 30% of web browsing will be done without a screen Gartner, 2016 join.marketing
  48. 48. Radical simplification of our interactions with everything join.marketing
  49. 49. join.marketing
  50. 50. Lingerie brand Cosabella replaced its agency with AI join.marketing
  51. 51. If youre not up to speed, get up to speed and get a tool like this, she said. If you want to survive, thats what you need to do.
  52. 52. 60% of brand content is seen as irrelevant clujer join.marketing
  53. 53. 75% expect companies to make more of a contribuSon to their quality of life join.marketing
  54. 54. join.marketing
  55. 55. Lijle Dragon AI join.marketing
  56. 56. QuesSon Who believes there will be humans on the marketing department in 2022? join.marketing
  57. 57. Voice-First Technology Is Going To Kill MarkeSng As We Know It John Meulemans j0hn
  58. 58. strategy & concepts campaigns & programs influencer marketing agency technology meets creativity
  59. 59. whos using voice technology? personally
  60. 60. and for business?
  61. 61. VOICE
  62. 62. voice technology
  63. 63. voice rst technology
  64. 64. voice technology
  65. 65. who wants this?
  66. 66. small reminder
  67. 67. ik heb geen mobiele telefoon nodig
  68. 68. the future its going to be great
  69. 69. success for 80k years
  70. 70. OK but seriously why?
  71. 71. less screen-Sme would be nice
  72. 72. internet of things
  73. 73. a.i. gets bejer
  74. 74. less errors
  75. 75. easy and fast
  76. 76. so its an interesSng market?
  77. 77. 2017 24,5M 2018 30%
  78. 78. aaaand were geeng emo
  79. 79. analyzing emoSon from voice
  80. 80. Understanding you bejer EmoSons from you and people around you Capturing behaviour, purchases, locaSons Less fricSon Ephemeral feeling Vanity
  81. 81. Start @ home ecosystem convenience privacy
  82. 82. where are we going?
  83. 83. Hey Puter
  84. 84. tbit for your mind
  85. 85. You always laugh a lot with X but havent seen him in a while. Would you like me to schedule some drinks together on Friday? Cheers! Your rst beer is on Heineken
  86. 86. Your mood takes a hit whenever your boss walks in would you like to work for someone else? I noSced some interesSng jobs on Monster!
  87. 87. Your son really missed you last week. Some quality Sme would be nice. I noSced no meeSngs on next Thursday Would you like to see the baby elephant in ArSs?
  88. 88. reconcile & prioriSze all your needs Now is the Sme to think about voice & personal assistants compounding benets we #anthropomorphize
  89. 89. thnx john@3sixtyve.co
  90. 90. STARTUP 1
  91. 91. Henry White @pixoneye
  92. 92. CONTENTS 1 3 4 2 Intro Deep Learning and evolution of Computer Vision Current user understanding on mobile devices Pixoneyes Computer Vision capabilities Pixoneyes Product solutions and Use cases
  93. 93. 1950 1960 1970 1980 1990 2000 2010 2020 AI MACHINE LEARNING DEEP LEARNING LANDSCAPE 1950s a broad concept established - can machines one day think like humans? one path of AI, rather than trying to hard code or develop a theoretical model teach by example is a branch of machinelearningbased on a set of algorithms that attempt to model high level abstractions in data deep learning is the primary driver and the most important approach to AI and will drive enterprise
  94. 94. Computer Vision The aim is to imitate the functionality of human eye and brain components responsible for your sense of sight This can provide essential data to process, analyse and utilise in fields ranging from transport to facial recognition to marketing COMPUTER VISION
  95. 95. [2008] Image Detection
  96. 96. [2010] Image Recognition
  97. 97. Whats in the image: Friends, skiing, on the slopes, snow, outdoors Tags: Snow; Winter; Skiing; Couple; Friends; Mountains; Holliday. [2013] Image Understanding
  98. 98. Demographics: Location: London User: Male 25-30 Marital Status: Engaged Family: children 0 Relationship: Female 25-30 Work environment: business/ Casual Lifestyle: Past-time: Cycling 30% | Hiking 30% |Rugby 30%| BBQ 10% Fashion: Casual Income level: 5/6 (0-8) Pets: Dog 1 Breed: Great dane Interests: Cycling, Beach, Rugby, Friends, Social events. Relevant details: Traveler, young couple, outdoor lifestyle [2015-2016] CONTEXTUAL UNDERSTANDING
  99. 99. NO ONE KNOWS THEIR MOBILE CUSTOMERS THE CURRENT MOBILE MARKETING PROBLEM
  100. 100. 81% Of companies say they have a holistic view of their mobile customers UNDERSTANDING CUSTOMERS v 22% Of consumers on mobile say the average retailer understands them as an individual
  101. 101. PERSON 1 ? PERSON 2 ?
  102. 102. Male Married twice Grown Children Young Grand Children English Countryside Holiday in Alps Extensive Travellers Born 1948 Dog Lovers Sports Cars Fanatics Wealthy What You Know
  103. 103. Why personal galleries? It is effectively a data set along a timeline OFFLINE understanding documents real life People take >250 photos each month The average camera 1,500 photos and 24 videos