> South by Southwest introduction > Trends SXSW 2017 - Paolo Martorino > Machines that will outthink us all - Thijs Peters > AI Marketing in an Alexa Era - Paolo Martorino > Voice-first technology marketing - John Meulemans > Startup: Pixoneye – Personalized marketing redefined > Startup: Sensiks – Sensor Reality Pods >Top Startups SXSW, Paolo Martorino

2017 SXSW UPDATE

2017 Key Trends Paolo Martorino

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We explore, or we expire

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“It’s the unexpected that makes SXSW unique”

- Buzz Aldrin

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The Future of Marketing and Sales is A.I. Virtual experiences are getting real B2B Will Soon Mean Bot-to-Bot Conversation Explosion of Influencers Rising Bio-tech

2017 KEY TRENDS SXSW

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A.I.

Wie gelooR dat AI markeSng de komende

3 jaar fundamenteel gaat veranderen?

80% of marketing executives say AI will revolutionize marketing by 2020 Demandbase, December 2016

FOR REAL OR HYPE?

The Future of MarkeSng

and Sales is AI1join.marketing

“It is esSmated we have a 30 year grace period before AI completely

takes over the workplace. We therefore have a once in lifeSme

opportunity to design it to augment not replace us… if we

don’t, we will lose the opportunity to embrace it at all,”

AI and IA (Intelligent AugmentaSon)

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V/A/MR is geeng real2

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MR VR AR

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B2B Will Soon Mean Bot-to-Bot

ConversaSon3

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Explosion of Influencers 4

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Rising Bio-tech 5

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SXSW17 Nothing feels

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> South by Southwest introduction > Trends SXSW 2017 - Paolo Martorino > Machines that will outthink us all - Thijs Peters > AI Marketing in an Alexa Era - Paolo Martorino Break > Voice-first technology marketing - John Meulemans > Startup: Pixoneye – Personalized marketing redefined > Startup: Sensiks – Sensor Reality Pods >Top Startups SXSW, Paolo Martorino Bites & Drinks!

2017 SXSW UPDATE

When machines will oujhink us all Thijs Peters

Deepblue vs. Kasparov 1996

Alphago vs. Lee Sedol2016

Carnegie’s Mellon vs. top-poker players

2017

= cat or dog

If wrong

Big data + cloud = AI voor iedereen

Computers zien verbanden die wij niet zien

• Kans op postnatale depressie op basis tweets: 80 % accuraat (Microsoft)

• Facebookdata vertelt hoe lang je relatie duurt (Cornell University)

AI + data Nieuwe

profielen

Film gemaakt door AI (2 min.)

Zelfrijdende auto’s zijn doodeng…

Maar over 10 jaar vinden we dit eng

Allemaal werkloos?

Zwarte scenario • 46 % van de banen verdwijnt

• Chauffeurs, secretaresses, kappers

• Ook banen hoogopgeleiden verdwijnen: accountants, notarissen… marketeers

OXFORD UNIVERSITY 2014

Optimistisch

• 12 % van de banen verdwijnt

• 75 % banen verandert ( en wordt interessanter)

• 12 % nieuwe banen

MALCOM FRANK, AUTEUR VAN WHEN MACHINES DO EVERYTHING

Allemaal werkloos?

BOTS & HUMANS BFF?

AI MarkeSng in an Alexa Era

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We are on the cusp of a great digital build-out

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“The last 10 years have been about building a world that is mobile-first. But in the next 10 years, we will shift to a world that is AI-first.” - Sundar Pichai, CEO Google

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Hyper personalized marketing at scale

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65% of mobile users communicated

with businesses via messaging apps

34.000 messenger apps

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New Gatekeepers Personal Digital

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1.8 billion users of voice-enabled digital assistants worldwide by 2021 Tractica, 2016

By 2020, 30% of web browsing will be done without a screen Gartner, 2016

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Radical simplification of our interactions with

everything

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Lingerie brand Cosabella replaced its agency with AI

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“If you’re not up to speed, get up to speed and get a tool like this,” she said. “If you want to survive, that’s what you need to do.”

60% of brand content is seen as irrelevant clujer

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75% expect companies to make more of a contribuSon to their quality of life

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Lijle Dragon AI

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QuesSon Who believes there will be humans on the marketing department in 2022?

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Voice-First TechnologyIs Going To Kill MarkeSng As We Know It

John Meulemansj0hn

strategy & concepts campaigns & programs

influencer marketing agency

technology meets creativity

who’s using voice technology?personally

and for business?

VOICE

voice technology

voice first technology

voice technology

who wants this?

small reminder

“ik heb geen mobiele telefoon nodig”

the futureit’s going to be great

success for 80k years

OK but seriously… why?

less screen-Sme would be nice

internet of things

a.i. gets bejer

less errors

easy and fast

so it’s an interesSng market?

2017 24,5M

2018 30%

aaaand we’re geeng emo

analyzing emoSon from voice

Understanding you bejerEmoSons from you and people around youCapturing behaviour, purchases, locaSons Less fricSon Ephemeral feelingVanity

Start @ homeecosystemconvenienceprivacy

where are we going?

Hey ‘Puter

fitbit for your mind

“You always laugh a lot with X but haven’t seen him in a while. Would you like me to schedule

some drinks together on Friday?”

Cheers! Your first beer is on Heineken…

“Your mood takes a hit whenever your boss walks in… would you like

to work for someone else?”

I noSced some interesSng jobs on Monster!

“Your son really missed you last week. Some quality Sme would be nice.

I noSced no meeSngs on next Thursday”

Would you like to see the baby elephant in ArSs?

reconcile & prioriSze all your needs

Now is the Sme to think about voice & personal assistants

compounding benefitswe #anthropomorphize

thnx john@3sixtyfive.co

STARTUP 1

Henry White@pixoneye

CONTENTS

1

3

4

2

Intro Deep Learning and evolution of Computer Vision

Current user understanding on mobile devices

Pixoneye’s Computer Vision capabilities

Pixoneye’s Product solutions and Use cases

1950 1960 1970 1980 1990 2000 2010 2020

AIMACHINELEARNING DEEP

LEARNING

LANDSCAPE

1950’s a broad concept established - can machines one day think like humans?

one path of AI, rather than trying to hard code or develop a theoretical model teach by example

is a branch of machine learning based on a set of algorithms that attempt to model high level abstractions in data

deep learning is the primary driver and the most important approach to AI and will drive enterprise

Computer Vision

The aim is to imitate the functionality of human eye and brain components responsible for your sense of sight

This can provide essential data to process, analyse and utilise in fields ranging from transport to facial recognition to marketing

COMPUTER VISION

[2008] Image Detection

[2010] Image

Recognition

What’s in the image: Friends, skiing, on the slopes, snow, outdoors

Tags: Snow; Winter; Skiing; Couple; Friends; Mountains; Holliday.

[2013] Image Understanding

Demographics: Location: London User: Male 25-30 Marital Status: Engaged Family: children 0 Relationship: Female 25-30 Work environment: business/Casual

Lifestyle: Past-time: Cycling – 30% | Hiking – 30% |Rugby – 30%| BBQ – 10% Fashion: Casual Income level: 5/6 (0-8) Pets: Dog – 1 Breed: Great dane Interests: Cycling, Beach, Rugby, Friends, Social events. Relevant details: Traveler, young couple, outdoor lifestyle

[2015-2016] CONTEXTUAL UNDERSTANDING

NO ONE KNOWS THEIR MOBILE CUSTOMERS…

THE CURRENT MOBILE MARKETING PROBLEM

81% Of companies say they have a holistic view of their mobile customers

UNDERSTANDING CUSTOMERS

v22%Of consumers on mobile say the average retailer understands them as an individual

PERSON 1

?PERSON 2

?

Male Married twice Grown Children Young Grand Children

English Countryside Holiday in Alps Extensive Travellers

Born 1948 Dog Lovers Sports Cars Fanatics

Wealthy

What You Know

Why personal galleries?It is effectively a data set along a timeline

OFFLINE understanding

documents real life

People take >250 photos each month

The average camera 1,500 photos and 24

videos

<2% of images are shared on social media

42 31

Contextual Understanding

HOW IT WORKS…

Engaged

Skier

Cyclist

Dog owner

Engaged Skier Cyclist Dog Owner

FEATURE VECTOR

3 Main products

Analytics:

150 Characteristics

RecommendationEngine

Triggers:Life changing

events

Case Study 1

User 1 User 2 User 3 User NEW

ACCURATE DECISION MAKING USING PIXONEYE’S AI

92%

Henry White@pixoneye

Thank You

STARTUP 2

WATCH THE IDG.TV VIDEO HERE

STARTUPS

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STARTUPSPAOLO MARTORINOMY 2017 FAVORITES

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Splt - Enterprise-first carpooling and car sharing Holojam - Social mixed reality Deep 6 AI - Match patients for clinical trials faster Lilly Fashion - Perception & Empathy Fashion Engine Helixworks - IndyBio Jukedeck - Artificially intelligent music composer Blinker - Automated car marketplace

PAOLO’S SXSW STARTUP FAVORITES

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splt.io

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Holojam

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Blinker

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THANKS!

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DRINKS!