SXSW 2015 - The Human Brain Vs Innovation Overload

1

THE HUMAN BRAIN vs INNOVATION OVERLOAD

3.13.2015 | #brainload

2

Laura McDaniel Jay Wilson Director, Technology @jwsfl

IDIOTS IN CHARGE

SapientNitro | #brainload

VP, Marketing Strategy

Copyright © 2015 Sapient Corporation Copyright © 2015 Sapient Corporation

3 SapientNitro | #brainload Copyright © 2015 Sapient Corporation


5 Image Source: Wiki CC, US Navy Copyright © 2015 Sapient Corporation


6 Image Source: h.p://nakedlaw.avvo.com/how-‐to/what-‐pu>ng-‐on-‐makeup-‐while-‐driving-‐will-‐cost-‐

you.html

SapientNitro | #brainload Copyright © 2015 Sapient Corporation Copyright © 2015 Sapient Corporation

27,375x 2015

1500 AD

7 Image Source: Flickr CC, Marvin (PA)

SapientNitro | #brainload Copyright © 2015 Sapient Corporation

OUR CONTEXT DEFINES OUR MEANING

8 Image Source: Flickr CC, mocr


9 Image Source: LATimes



Image Source:

11 Image Source: Flickr CC, toms_travels


12 Image Source: LA Times, Carolyn Coles Copyright © 2015 Sapient Corporation


13 Image Source: Flickr CC, Kate Raynes-Goldie


14 SapientNitro | #brainload Copyright © 2015 Sapient Corporation Image Source: Flickr CC, Center for Computer-‐Assisted Legal InstrucLon

15 Image Source: Flickr CC Markus Spring


16 Image Source: Flickr CC Jamie Berstein


17 Image Source: Flickr CC Moyan Brenn



Image Source: Wiki CC O Van Corven


you.html

Copyright © 2015 Sapient Corporation

“The only way to do great work is to love what you do.”

STEVE JOBS




you.html

Copyright © 2015 Sapient Corporation Copyright © 2015 Sapient Corporation

SapientNitro | #brainload Image Source: Flickr CC Lotus Carroll

21 Copyright © 2015 Sapient Corporation

SapientNitro | #brainload Image Source: Flickr CC dagnyg

BUT YOU CAN’T ALWAYS DO WHAT YOU LOVE




SapientNitro | #brainload Image Source: Flickr CC Flazingo Photos


SapientNitro | #brainload Image Source: Flickr CC Gage Skidmoore

25 Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9d/Sir_Tim_Berners-Lee.jpg



you.html


SO HOW DOES THIS HELP ME WITH OVERLOAD?

Copyright © 2015 Sapient Corporation SapientNitro | #brainload


SapientNitro | #brainload Image Source: Flickr CC, blake.thornberry

ISN’T THIS THE PART WHERE YOU TELL ME WHAT TO DO?

1 2 NO

28 Image Source: Wiki CC, US Navy Copyright © 2015 Sapient Corporation


29 Image Source: Make Mark, Kath Karding, www.makemark.co.uk




BECAUSE SOLVING FOR OVERLOAD IS ABOUT PUTTING INFORMATION IN THE RIGHT PLACE


SapientNitro | #brainload Image Source: Flickr CC, Kenneth Spencer, Leo Reynolds


SapientNitro | #brainload Image Source: Flickr CC, Kenneth Spencer, Leo Reynolds

33 Image Source: Flickr CC, Kenny Louie



Image Source: NASA

35 Image Source: Flickr CC, Grant Baldwin




37 SapientNitro | #brainload





THE ADJACENT POSSIBLE



WHAT TO CONSIDER



42 Image Source: Flickr CC, Hege






45 Image Source: Flickr CC, KrisLna Alexanderson



SapientNitro | #brainload Image Source: Flickr CC, Miguelángel Guédez

QUESTIONS?