1. 1. CUSTOMERS AS ADVOCATES: How Your Customers Can Drive Innovation That Delivers Growth Surachita Mishra, Senior Director, Customer Intelligence, Analytics and Experience @Sysco
2. 2. Who do you IDENTIFY WITH?
3. 3. 6 LESSONS Pick a GOOD PROBLEM to solve FIND YOUR co-founder(s) Get Program Management RIGHT Test and LEARN WITH CUSTOMERS every step of the way CREATE PULL Have a Marketing Mindset Look in the MIRROR
4. 4. PICK A GOOD PROBLEM TO SOLVE Anatomy of a good problem... Customers feel a real pain Customer pain affects frontline
5. 5. FIND YOUR CO-FOUNDER(S) A good co-founder is someone who understands the why can envision the how
6. 6. GET PROGRAM MANAGEMENT RIGHT THREE Ps OF PROGRAM MANAGEMENT P1 Problem Solving P2 Progress Mindset P3 People Focus
7. 7. TEST AND LEARN WITH CUSTOMERS EVERY STEP OF THE WAY
8. 8. CREATE PULL
9. 9. LOOK IN THE MIRROR
10. 10. 6 LESSONS Pick a GOOD PROBLEM to solve FIND YOUR co-founder(s) Get Program Management RIGHT Test and LEARN WITH CUSTOMERS every step of the way CREATE PULL Have a Marketing Mindset Look in the MIRROR
11. 11. QUESTIONS? Surachita Mishra, Senior Director, Customer Intelligence, Analytics and Experience @Sysco