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Strategies For Capitalizing On In-App Mobile Ads

Strategies For Capitalizing On In-App Mobile Ads

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Page 1: Strategies For Capitalizing On In-App Mobile Ads

Strategies

For Capitalizing

On

In-App

Mobile Ads

Page 2: Strategies For Capitalizing On In-App Mobile Ads

Advertising agency has been experiencing a consistent

technological transformation attributable to technology, and

the trends in mobile marketing are on the rise. For individual

advertisers, this media channel's disruptive impact will yield

winners and losers and therefore it is imperative to have the

in-app advertising strategy in place.

Page 3: Strategies For Capitalizing On In-App Mobile Ads

Mobile ad networks in India make Mobile based advertising

possible by the use of GPS for location based targeting and mobile

app targeting. Customized audiences from mobile apps can help

you drive the most astounding conceivable ROI in your application

install and application engagement campaigns.

Page 4: Strategies For Capitalizing On In-App Mobile Ads

We look at how in-app targeted advertisements coupled

with mobile ads targeting can propel the marketing

segment of your business forward.

Page 5: Strategies For Capitalizing On In-App Mobile Ads

Target specific apps

An Array of choices (Social Media)

It’s pretty simple

Engage existing users

Acquire new users

Page 6: Strategies For Capitalizing On In-App Mobile Ads

Target Specific Apps

Page 7: Strategies For Capitalizing On In-App Mobile Ads

There are numerous accessible utilities on the inter-web with

the expectation of complimentary that let you create third

party mobile ads and target them to appropriate mobile apps.

This practice removes reliance on a particular mobile ad

agency, provided in-house expertise.

You can achieve a developing group of audience of people

using mobile phones and tablets by showing your ads in

targeted apps.

Page 8: Strategies For Capitalizing On In-App Mobile Ads

An Array Of Choices

Page 9: Strategies For Capitalizing On In-App Mobile Ads

Target based mobile in-app advertising is available with virtually

every mobile ad based agency.

Additionally, it is likewise accessible with social media mobile

applications like Facebook and Twitter.

To get quality installs or engagement within an application, it is

very important to achieve the right individuals with the most

significant message, and having a array of distinctive choices

lets you accomplish just that.

Page 10: Strategies For Capitalizing On In-App Mobile Ads

It’s Pretty Simple

Page 11: Strategies For Capitalizing On In-App Mobile Ads

Creating a targeted ad for an app is actually pretty simple, in

spite of what a considerable measure of users may accept.

You can create an audience for your ads at the advertising set

level.

At the ad set level, you can choose the location, gender, age,

likes and interests, relationship status, workplace and education

of your target audience.

On the off chance that you have a Facebook Page, event or

application, you can also target on your advertisement to

people who are now connected with you.

Page 12: Strategies For Capitalizing On In-App Mobile Ads

Engage Existing Users

Page 13: Strategies For Capitalizing On In-App Mobile Ads

A basic isolation of existing users as per their shopping history

and purchaser propensities, coupled with a demographic

examination of the region can lead to interesting results related

to efficiency of an ad in a particular region.

User click data and acknowledge to-disregard proportion can all

yield a superior strategy for mobile app targeted ads on mobile

networks.

Page 14: Strategies For Capitalizing On In-App Mobile Ads

In-application advertising reacts to a characteristic advancement

of how individuals are utilizing their smartphones and mobile

devices.

Individuals are becoming more engaged with mobile apps,

instead of the mobile web.

Page 15: Strategies For Capitalizing On In-App Mobile Ads

Acquire New Users

Page 16: Strategies For Capitalizing On In-App Mobile Ads

With the effective growth of smartphone and mobile apps, the

mobility market has become to be unpredictable.

The increased penetration of devices will cause increased

penetration of mobile apps and in turn, increased penetration

of mobile in-app ads.

Mobile application advertisers can make custom-made

audiences based on installs, purchases or sign-ups.

Page 17: Strategies For Capitalizing On In-App Mobile Ads

This makes your ads relate truly closer to social media which has

presumably the greatest value for money for the commercial

money investment in India at this moment.

In-application advertising is more adaptable than you can

envision.

You can reach all individuals at any time who are using any mobile

devices such as Samsung Universe S5, iPhone 5s, or a HTC One.

Page 18: Strategies For Capitalizing On In-App Mobile Ads

For example, you can deliver advertisements to individuals

specifically using a Google Nexus 10 with a minimum OS version

of 3.0, who are on Wi-Fi.

Previously you could just target iOS or Android, least OS variant

and Wi-Fi only users.

This makes host of conceivable outcomes and ad combinations

that can advantage your business.

Page 19: Strategies For Capitalizing On In-App Mobile Ads

How a Banking and Finance company leveraged Mobile Ads for

getting more leads around the globe.

Download the Case Study: http://bit.ly/1EcZpf7

Page 20: Strategies For Capitalizing On In-App Mobile Ads

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