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WHAT IS SPAM?Lesson one:
WHY DO PEOPLE SPAM?Lesson two:
HOW NOT TO SPAMLesson three:
DATABASE MANAGEMENTLesson four:
WHAT’S IN IT FOR ME?Lesson five:
GROWING A DATABASELesson six:
KNOW YOUR SUBSCRIBERLesson seven:
WHEN SHOULD I SEND?Lesson eight:
FIRST IMPRESSIONSLesson nine:
GOOD OPEN RATESLesson ten:
WHAT TO SENDLesson eleven:
HOW SHOULD IT LOOK?Lesson twelve:
AVOIDING SPAM FILTERSLesson thirteen:
MEASURING SUCCESSLesson fourteen: