Stop f'n around with your online ads

Digital Marke,ng Presenta,on | Montana Ruark

Stop f’n around with your online ads

Marketing is no longer about telling people you exist, about deals,

CoffeeShopNapkin.com | Montana Ruark

or a reminder of being in business for last 30 years.


NOTE: No Longer About Telling People

It’s all about answering questions with valuable content and providing an

immediate solution or at the very least a path to finding the best solution.


Find Me - http://j.mp/montanaruark

Your messaging needs to be simple, to the point, and most importantly, match the contexts of what people are searching for.


EXAMPLE

If you’re a product/service based business, chances are people are looking for one of these 3 things.


EXAMPLE

Reviews, Pricing, & Time Frame


EXAMPLE

Your advertising should speak directly to these concerns and create an easy to understand path from information to solution.

Reviews, Pricing, & Time Frame


How to

Stop f’n around with your online ads


GO Best baby strollers for 5 year olds

Most search queries are based on an attempt to solve a specific

problem


GO Best baby strollers for 5 year olds


This result matches my query Let’s see where it takes us!


Did you notice these are not strollers?


This does not match what it said I was going to get!

Imagine walking in a store, asking for Men’s

Apparel


And being directed to Kitchen Korner >

If this wasn’t Amazon I would of lost a huge amount of trust in this company.

Because this wasn’t consistent with what I was looking for, I need to go back to the search results.

This looks like my next best option

This page provides a lot of value, it’s easy to understand and it provides a solution

Valuable Information

Easy to Understand

Provides a Solution

Inconsistencies create confusion, poor user experience, and huge

disconnects between product and cash flow.

Low conversion rates are a sign of inconsistencies in your marketing funnel.

Find Me - http://j.mp/montanaruark

Download the Funnel Fixing Checklist to fix your funnel.

Connect with me @MontanaRuark