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PR-expert in HoReCa
Moscow, 2015
EXPERIENCE
Agency exists from 2008 year.More that 120 campaign were organizedby us for more than 50 clients in HoReCa field.
EXPERTISE
Partnership with best restaurants and hotels in Russia and abroad, we know what's interesting for Russian tourists, gourmets and all those who appreciate the high quality of leisure time!
NETWORKING
We have wide network of best Russian journalists, bloggers and opinion leaders, and are willing to share their experiences and relationships with our customers!
ABOUT US
DIGITAL PR
International web sites localization, content support and website promotion in RuNet.
Managing accounts in the Russian version of Facebook. Twitter, as well as in the popular Russian social network Vkontakte.
SMM / work with bloggers / accommodation reviews about the hotel
As of March 2013, according to research conducted by W3Techs, 5,9% of all web sites in the world use the Russian language. Russian language has become the second most popular on the Internet after English (57.4%) *
>>>>>
WE OFFER
PR/EVENTS
Hotels promotion in concept development
Preparation and distribution of media press releases about the hotel, initiating publications.
Organization of press tours.
Cross-promotions with leading Russian media.
Media monitoring, providing information on the effectiveness of PR-communications.
Analytics and KPI‘s .
WE OFFER
OUR CLIENTS
Marcello Cicalò, Director of Sales & Marketing at IHC - Italian Hospitality Collection: "I have hired Splendid agency several times while I was Sales & Marketing Manager at Forte Village Resort. I needed a local support in Moscow to organize a gourmet event in a top location. Elena and her team worked very well from the scouting of the location till the final operational details. I have found Elena a very trustworthy partner as well as a valuable local support".
Luca Finardi,General Manager, Mandarin Oriental Milan:
"Splendid agency is a wonderful event organizers in Russia!»
November 2, 2012, Luca was with another company when working with Elena at Splendid agency.
TESTIMONIALS
OUR EXPERIENCEPROMOTING HOTELS IN RUSSIA
SEARCH FOR LOCAL PARTNER
We recommend the best restaurants in Moscow / St. Petersburg, with the audience that is potentially interesting to the hotel.
Coordinate partnership conditions, timing and format.
HOTEL PRESENTATION
Best presentation format of the hotel - a tour of the chef with hotel's menu.
Period - from 2-3 days to 1 week with holding Gala-Dinner for VIP customers of the restaurant.
PR AND EVENT SUPPORT
We are developing a script, promotional products and printing, make recommendations Gifts from the hotel.
We are responsible for event advertising the event in media, as well as send out post-release and photo report.
OUR EXPERIENCEPROMOTING HOTELS IN RUSSIA
Le Royal MonceauOpening of the first Russian embassy Krug, touring chef Roberto Rispoli from the restaurant Il Carpaccio,Buono, Moscow, April 2014
Terme di Saturnia SPA & Golf ResortTouring chefTatler Club, Moscow, October 2013
Hotel Martinez, CannesGastronomic festival with Star Chef , GQ Bar, Moscow June 2009
GASTRONOMICALTOURS
Popular format of "promotion" of a foreign hotel - conducting tours of the chef and his team in Russia.
The format of the work:Development of the concept: the venue tour, format, content.Visa support for chef and his team.Event coordination, preparation of the gala dinner.Announcement, invitation to the media, the initiation of publications on the results of the project.Reporting.
Average result:About 70 -100 guests at the gala dinner.Over 20 announcements in the media.From 12 to 30 post-materials in the media.
Splendid agency invited more than 50 tour chefs of the best hotelsin Europe, America and Asia!
Gastronomical festival with 3 cooking tour of the hotel chain Orient Express: Splendido and Splendido Mare, Grand Hotel Timeo, Villa San Michele in the restaurant "Baltschug, 5", Moscow (February 2014).
- More than 100 VIP guests at the gala dinner.- 22 announcement in the media.- 12 Post-reporting in the best media.- From 12 to 30 post-materials in the media.
GASTRONOMICALTOURS
PRESS TOURS
Individual media visitsto Kamalaya Spa Resort,2013.
Publications:Kommersant StyleElleAiF. PRO Kitchen
PRESS TOURS
Press tour to the hotelVida Downtown Dubai HotelOctober 2014
Publications:Sollezioni,ChefArt,Condenast Traveller,Elle,Voyage
78 million. Russians(63% of the Russian population over the age of 12 years) -active Internet users*.
2.7 million. Russians living in the cities of 100 thousand.+ Exclusive use of the mobile internet *.
* TNS Russia, March 2014>>>>>
DIGITAL PRWEB SITE LOCALIZATION
78,63 %Website in Russian -Inform and attractaudience to the project!
The most popular social networks in Russia(monthly audience, million persons)*:
* Mail.ru Group, January 2014 >>>>>
DIGITAL PRSMM
90% of runet users use social networks.The most popular networkIn Russia - VKontakte.Presence in social networks - gives additional brand awareness
1. AWARENESS
The Russian version of the websiteis more suitable and attractivefor Russian tourists.
3. LOYALTY
Publications in reputable mediaand positive reviews contributeto hotel brand loyalty.
2. INTEREST
Active position in Russian social networksallow Russian tourists learn about
hotel and its services
4. NEW CUSTOMERS
The combination of the above factorshelps to attract new customers from Russia and CIS countries.
WE GUARANTEE:
The founders of the agency:
Elena Tsivileva and Nina Makogon experts in PR-support and promotion of restaurant and hotel business.
Over time, we have gained considerable experience and contacts,we are ready to share with our customers and partners and grow your business!
We will be glad to cooperate!
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AGENCY FOUNDERS
Contact us!
Elena Tsivilevaphone: +7 916 901 4660
E-mail: [email protected]: etsivileva
Nina Makogonphone: +7 985 134 4135
E-mail: [email protected]: makogon.nina
//splendidagency //splendid-agency //splendidagency
