PORTFOLIO

In 2013, SonikBoom Productions embarked on a journey to provide companies with truly integrated marketing solutions.

We operate from a sound marketing science perspective, using market research, theoretical considerations and industry experience to provide our clients with the solutions they need to grow their brand successfully.We do this by providing useful information, advice, insights, resources and inspiration to formulate and implement effective marketing tools, messages and strategies.

Our satisfaction comes in the form of creating outstanding content that individuals can relate to on a personal and emotional level through experiential interactions.

It is our mission to break the barriers of convention and provide brands with the means to meet the masses whilst still engaging with their audience on an individual and emotional level.

 • If SonikBoom Productions had to be personified, we would have the charm of a debutant,

the flexibility of a gymnast and the resourcefulness of MacGyver

HERE COMES THE BOOM

Barrier Breakers Founder: Joshua Buckham Founder: Rosalyn Hill Bcom in Economics and Business Management B.B.A in Business Management and Communication ScienceSocial Media Management online certification Pg.D in Marketing Management

Ph.B. / BPhil (Hons) in Marketing Management (in progress)

 A perfect example of a formidable combination. Our founders came together with the single unifying vision of breaking through thewalls of conventional mindsets so that every business can enjoy the opportunities that truly effective marketing offers. With awealth of knowledge and experience between the two of them and the passion of 300 Spartan Soldiers, there is nothing that willstand in their way when it comes to delivering what is promised.

 

HERE COMES THE BOOM

• Our core valuesAt SonikBoom Productions we are dedicated to growing brands. Through constant evolution, innovation, and commitment - We strive to create true and long lasting relationships in a way that allows our clients to reap the rewards of truly effective marketing.

Pursue Challenges– At SonikBoom Productions we pride ourselves on our work ethic, there is no job too big or too demanding.Be Open Minded and Focused– It is vital that everyone at SonikBoom adopts an out-the box approach to tasks but focuses on the clients’ needs and the task(s) at hand.Do More with Less – Due to the current economic climate cost minimization and providing optimum output is of top priority for SonikBoom and our clients.Strive for Constant Improvement, Creativity and Passion – At SonikBoom we strive to improve in all aspects from one project to the next.Build Positive and Honest Relationships– Customer is King. SonikBoom believes that creating holistic, long-lasting relationships is key to the success of the operation. Stay Connected and Understand Your “Why” – It is not enough to just do a job well in the fast paced environment we operate in. SonikBoom is constantly researching industry trends to better understand why we do what we do.

A CLOSER LOOK

SERVICES

MARKETING•Product marketing strategy development•Market Research•Below the Line Advertising/ Brand activations and promotions•Corporate Identity Audit•Corporate Identify development and rebranding•Video product demonstrations

MEDIA•Social media strategy development , training and management •Website strategy, design and development•Search Engine Optimization•App building for promotional purposes•Animations

EVENTS•Event staff, promotional staff•Event management : corporate and private•Photography & Video production•Networking event facilitation•Venue sourcing•Vendor sourcing•Sponsorship sourcing•Entertainment sourcing•Project management•Invitation design and distribution•Live media feeds

SERVICES: Marketing

• MARKETING• Product marketing strategy

development and implementation

• Market Research• Below the Line Advertising/

Brand activations and promotions

• Corporate Identity/Branding• Database Management

• MEDIA

• EVENTS

We believe that a strong brand with a sustainable competitive advantage is vital to the success of any business.

We live in the demanding world of limited resources and tight time scales. SonikBoom Productions strives to build brands that break through the chaos of marketing messages- we do this by facilitating research, building brand identities and formulating marketing strategies that are innovative, dynamic and interactive. We blend science and creativity by ensuring that results are measurable and objectives are reached while creating exciting experiences with long lasting impressions .

SonikBoom has an incredible team of promoters – or as we like to call them, ‘Brand Ambassadors”.We ensure that the brand activation process truly drives consumers through the phases of awareness to conversion and finally advocacy.

We take special care to understand the client’s needs and objectives and communicate these clearly to our team through thorough training.Our brand ambassadors are experienced, eloquent and intelligent – We ensure that the SonikBoom team are as passionate about growing your brand as you are!

SERVICES: Media

MARKETING

MEDIA•Social media strategy development and management •Website design and development•Search Engine Optimization and pay per click management•App building for promotional purposes•Animations

EVENTS

Acknowledging the fact that online marketing and social media has revolutionized the world of marketing: SonikBoom Productions, together with our partner company Aglet Interactive, develop high-impact websites that transform information-seekers to shoppers with the ultimate goal of creating life-long relationships.

SonikBoom provides a 360° solution to all media requirements- from strategy development, management of social media platforms and creation of interesting online content, to search engine optimization and the building of Apps supporting promotional activations!

SERVICES: Events

MARKETING

MEDIA

EVENTS•Event management : corporate and private•Photography & Video production•Networking event facilitation•Venue sourcing•Vendor sourcing•Sponsorship sourcing•Entertainment sourcing•Project Management•Invitation design and distribution•Live media feeds•Event staff

SonikBoom has vast experience in the field of events. We know what it takes to run a successful event. Our mission is to apply lateral-thinking strategies to conceptualize events that are exciting, engaging and cutting-edge.

We have a vast contact base of venues and vendors and are able to build events to theme or purpose. Our event staff are highly trained in the fields of promotion, hospitality and project management and promise to work tirelessly to achieve our standard of excellent customer service and perfection.

Our mandate is to create events that leave people taking about it for months after. Whether private, corporate, large or small we ultimately add the value required to reach the goals set out for any event.

A FEW OF OUR PROJECTS

RIFT CONCEPTS

CI Development, Website development and Social

Media training

•Market research•Strategic direction•CI elements design•Website development•Social media training

CI Development, Website development and Social Media training ForRift concepts

Requirements:

Rift Concepts, is a new multifaceted design company in South Africa. SonikBoom was contracted to help them design a marketing infrastructure that communicated their young and fresh outlook whilst still having corporate appeal.

The solution was firstly to understand their business and target market, help them develop objectives and strategies and from there, develop the infrastructure they needed to grow their brand.

The following services were provided:

• Research on current standards & trends of competitors in the industry.• CI development• Manage website development with partner company, Aglet Interactive.• Develop social media plan and train Rift Concepts to be able to manage their own social media.

RIFT CONCEPTS SOCIAL MEDIA Excerpt from SM Training manual Table of Contents:

2 Outcomes of this Social Media Strategy Package2.1 Target market trends analysis2.2 Competitor analysis2.3 Objective Setting2.4 Background on content generation and posting2.5 1 Year content calendar2.6 SM Channel redesign2.7 Posting etiquette and functions across the different platforms

2.8 Posting Schedule Development2.9 How to for each platform2.10 Analytics and Insights

RIFT CONCEPTS WEBSITE

BLU52 & WATERLINX

Blu52 and Waterlinx: Websites and Social Media

•Market research•Website audit•Social media audit•Strategic direction•Website development

Blu52 and Waterlinx: Website and Social Media AuditForWaterlinx Pool and Spa

Requirements:

Blu52 and Waterlinx were unhappy with their current website and social media management service providers. SonikBoom was contracted to audit the current website and social media platforms and provide simple and cost effective solutions.

The following services were provided:

• Research on current standards & trends of competitors in the industry.• Website and social media audits for both brands• Website design suggestions• Social media management suggestions and solutions

SonikBoom productions was then contracted to manage the development of a new website for Waterlinx Pool and Spa.www.waterlinx.co.za

BLU52 & WATERLINX

WATERLINX WEBSITE DEVELOPMENT

WATERLINX WEBSITE DEVELOPMENT

BLU52

Blu52 Splasher and Accessories

• Market research• Strategic direction• Product extension design• Product packaging design• Operating Manual design• Warranty design• Product Photography

Blu52 Splasher rebrandForWaterlinx Pool and Spa

Requirements:

Waterlinx decided to extend their product line within the Blu52 brand. They needed to rebrand their Sun Command Automatic Pool Cleaner to Blu52 and SonikBoom Productions was contracted to do this.

The following services were provided:

• Research on current standards & trends of competitors in the industry.• Strategic suggestions on the direction of design for the new Automatic Pool cleaner.• Box / packaging design and printing.• Photography for the Automatic Pool Cleaner and the Blu52 accessories•Reworking of previous owner’s manual to match that of industry standards: Content and Design.•Reworking of previous manufacturer’s warranty to match that of industry standards: Content, design and legal.

BLU52 SPLASHER

BLU52 SPLASHER

BEFORE

AFTER

WATERLINX

Waterlinx plumbing supply research

•Market research•Market report•Database creation•Strategic direction

Waterlinx plumbing supply researchForWaterlinx Pool and Spa : Plumbing division

Requirements:

Phase 1: Understand industry and business involved. Design and implement research to establish viability of opening up a trade supply division to the Pool & Spa business.

• Survey of 323 plumbers country wide.•Extrapolate data, interpret results, report on findings, provide strategic suggestions.•Create database of plumbers

Phase 2: Add to existing plumber database. Identify competitors in industry (suppliers). Create supplier database. Map locations of plumbers vs. suppliers countrywide. Report on findings, provide strategic suggestions

•Acquire new plumber contacts and add to existing database•Mapping of plumbers•Acquire supplier contacts- create database•Mapping of suppliers

WATERLINX PLUMBING SUPPLY RESEARCH

WATERLINX PLUMBING SUPPLY RESEARCH

WATERLINX PLUMBING SUPPLY RESEARCH

AFRICHEM

Africhem Message In A Bottle Competition

•Market research•Strategic direction•Competition mechanic design•Point of Purchase design•Entry form design

Africhem Competition designForWaterlinx Pool and Spa

Requirements:

Design a competition mechanic that will increase repeat purchases of the Africhem pool sanitiser’s floaters /pods.

Solution:

Message In A Bottle competitionRun over 6 monthsAdvertise competition through sicker on each bottle of product.Message / competition details placed inside the head of the floater and retrieved once floater is finished.Public enter by retrieving their message from the bottle and enter the competition at the specialist pool store they purchased their floater from.3x winners of a Cruise1x winner from the pool shop that has the most entries.

MESSAGE IN A BOTTLE COMPETITION

DIABETES SOUTH AFRICA

Diabetes South AfricaJozi run/walk 2014

•Event Management•Vendor sourcing•Sponsorship sourcing•Entertainment sourcing•Project Management•Social media management

Johannesburg Run/Walk 2014

ForDiabetes Association of South Africa (DSA)

27 Sept 2014:

Requirements:Together with the ‘DSA’ team , SonikBoom was involved with the event from planning to execution. SonikBoom put the Sponsorship proposal together, assisted in sourcing sponsors (such as FutureLife and Coke Zero), sourced top level South African entertainment, arranged the venue amongst other project management services.SonikBoom Productions also provided Social Media management and over-all marketing services to DSA.

DSA JHB RUN/WALK 2014

DSA JHB RUN/WALK 2014

DSA JHB RUN/WALK 2014

HEREFORD GROUPHereford Group

•Networking event•Event management•Logo Design•Social media management•Invitation design•Database creation and management.

• Insiders Networking Club •Wine Connect

Insiders Networking Club and Wine Connect ForHereford Group

Requirements:Design, plan, execute event. Invite design. Social media management.

1 or 2 hosts/hostesses at each event+- 40 people at each event

SonikBoom needed to come up with an idea for intimate networking as a way for Hereford Group to source new clients without guests feeling as though they were attending a seminar / sales pitch.We came up with the idea of hosting 3 events over 5 months where business people, entrepreneurs and like-minded people met to socialize and network with people from many types of industries in a casual setting. Insiders Networking club was a bourbon tasting event predominantly focused on men. Wine connect events used wine tasting as a platform, primarily focused on ladies.At the end of the evening , Hereford introduced themselves and held a raffle .Hereford received a database of all guests that SonikBoom had put together- from there they were able to call / email guests a few days post event and offer their financial services.

SonikBoom needed to conceptualise each event, design the invites, manage rsvp’s, create a database, start and manage social media sites for both concepts, source venues, organise food and drinks, organise music, raffles, prizes and sponsors and emcee at each event.

INSIDERS NETWORKING CLUB

WINE CONNECT

SOCIAL MEDIA MANAGEMENT

DA LES ALL WHITE AFFAIR

Da LES All White Affair

•Event Management•Vendor sourcing•Sponsorship sourcing•Entertainment sourcing•Project Management•Event staff•Product Activation

Annual All White Affair : 2011; 2012

ForHip Hop Celebrity, Da LES

16 Dec 2011: 4 x hostesses 16 Dec 2012: 4 x hostesses 2 x promoters 4 x promoters +- 1500 guests +- 1500 guests

Requirements:Together with Da LES’s manager from Fresh2Def productions, SonikBoom was involved with the event from planning to execution. In both years vendors, sponsors, entertainment/ DJ’s needed to be sourced. Set up & strike down as well as on-site management on the day.2011- SonikBoom promoters were required to activate sponsor, SupremeCream’s product.2012- SonikBoom promoters were required to activate MTN’s Mobile Money campaign.

DA LES ALL WHITE AFFAIR

DA LES ALL WHITE AFFAIR

MEGAPRO HOSPITALITY

MegaPro

Corporate Hospitality

•SA vs. New Zealand Rugby final 2013

•Sansui Summer Cup 2013

SA vs. New Zealand rugby final 2013 ; 2014 : Ellis Park

ForT3 Drilling, Bell, Teichmann

2013: 20144x hostesses 18 x hostesses+- 100 guests +- 300 guests

Requirements:General hospitality - Lead guests to VIP suiteInteract with guestsWaitress

SA VS NEW ZEALAND RUGBY

MEGAPRO HOSPITALITY

MegaPro

Corporate Hospitality

•SA vs. New Zealand Rugby final 2013, 2014

•Sansui Summer Cup 2013, 2014

Sansui Summer Cup 2013, 2014 : Turffontein Race Course

For5x VIP Areas

2013: 2014:9x Hostesses 12 X Hostesses+- 500 guests +- 500 guests

Requirements:Registration of guestsGeneral hostessing and interaction

SANSUI SUMMER CUP

DARK CHILD PRODUCTIONS

Dark Child Productions

Event VIP Hospitality

•8th Annual ESPN Celebrity Basketball Showdown

Dark Child ProductionsFor8th Annual ESPN and DSTV Celebrity Basketball Showdown 

VIP and Media Area

2x Hostesses+- 100 VIP guests ; +- 1500 general guests

Requirements:Registration of guestsGeneral hostessing and interaction

ESPN 8th ANNUAL BASKETBALL SHOWDOWN

THIRST BAR SERVICES

Thirst Bar Services

Event Staffing

•The Grand White Dinner, Pretoria 2015

Thirst Bar ServicesForThe Grand White Dinner Pretoria and Moët & Chandon 

Moët & Chandon Bar Area

2x Hostesses+- 2000 guests

Requirements:Sales of Moët & Chandon champagne General promotion and interaction

THE GRAND WHITE DINNER- PRETORIA

ACTION GEAR

Action Gear

Product activation

• Go Pro at Outdoor Expo 2013

Go Pro at Outdoor Expo 2013 ForAction Gear

Requirements:Product activation

2x promoters x 2 daysLarge scale event

SonikBoom needed to understand the product and mechanic for activation. Source promoters. Brief & de brief promoters. Aim was to use Go Pro cameras to video people attending the event, engage with public, educate interested people on the product specifications and specials, hand out flyers and drive people to the Action Gear stand.

GO PRO AT OUTDOOR EXPO 2013

PREVIOUS HAPPY CLIENTS

Physical Address:

14 Henry rd, Ruimsig AH 1735

Contact Details:

Rosalyn Hill Joshua Buckham+27 84 240 1074 +27 71 341 8465

www.sonikboom.co.za

info@sonikboom.co.za

/SonikBoomSA

CONTACT US

THANK YOU