Somoto sought to increase the volume of registrations for multiple applications and simultaneously reduce their CPIs. While this remained Somoto’s primary goal, they also wanted to find a means of ensuring the e�ciency and impact of their campaigns throughout their duration.

Having used other Facebook advertising platforms in the past, Somoto found that their technologies often lacked the 24-hour control provided by A1 Social’s rules and auto-optimization, leading to massive spikes in spending without the necessary results. For this reason, completely automated control of both ad spend and performance was absolutely crucial to the success of their initiative.

THE CHALLENGE

info@areaone.comAdvertising. Optimized.

Somoto is a leading digital advertising agency specializing in application distribution across Windows, OS X and Mobile Platforms. Since 2009, they have worked with clients from software developers to website owners, helping them generate greater tra�c and reach their monetization goals.

KEY TAKEAWAYS

Somoto scaled campaigns nearly 4.5X while halving their Cost

per Install

SOMOTO LTD.Quadruples Facebook Campaign Scale, while Slashing CPIs in Half with A1 Social

“After accumulating years of experience in Facebook paid ads I was relieved to find that AreaOne’s system took care of all the details so that I could focus on delievering results. After working with other

partners in the past, I looked at the features of A1 Social and thought, ‘Why didn’t anyone think of this before?’”

- Stas Segin, Head of Social Media at Somoto

Compared with pre-campaign benchmarks:

Auto-optimization drove 2.5X more

campaign engagement

Facebook campaigns run on A1 Social

generated 1.5X more monthly registrations

“Working with big budget campaigns requires 24 hour attention to make sure I’m meeting the KPI’s. Working with A1 Social helped me sleep at night. Literally. Their platform’s custom rules and auto-optimization ensured that my ads were performing all day and night, so going to

sleep no longer meant losing out with unsuccessful ads.”

- Stas Segin, Head of Social Media at Somoto

info@areaone.comAdvertising. Optimized.

To achieve their goals, Somoto launched Facebook campaigns in key Tier 1 markets, focusing primarily on the U.S. and U.K. to maximize registrations from users that were most likely to monetize. With the A1 Social platform, Somoto was able to quickly and seamlessly create multiple campaigns and ads across each of their target markets, featuring pinpoint targeting that ensured they would reach high quality audiences.

SOMOTO’S A1 SOCIAL STRATEGY

RESULTS

Somoto's campaigns on the A1 Platform went on to beat their expectations. Through the simple 5-step ad creation process Somoto quickly launched campaigns simultaneously across all of their key markets, and immediately A/B tested and optimized for the best performing ads and creatives, leading them to acquire only the highest quality audiences.

Moreover, through the implementation of customized rules and auto-optimization, Somoto guaranteed that budget targets were always met, while cutting acquisition costs, greatly increasing scale and improving quality. When comparing campaigns before A1 Social and after its adoption, Somoto achieved:

1.5X more monthly installations1.5X higher CTR2.5X lower CPC50% lower CPIs

Critical to their success was the programmatic technology that powers A1 Social, which provided Somoto with the ability to quickly A/B test and automatically optimize their campaigns. And through in-depth testing of targeting and creative combinations, the platform quickly helped them identify top performing ads and the highest quality user cohorts, focusing their campaigns to reach and acquire them.

Furthermore, Somoto deployed tailored start/pause rules that allowed them to retain complete control of their ads 24/7. A1 Social's custom rules ensured that their campaigns never over spent, and that each ad met their CPI and ROI goals without the need to monitor performance around the clock.

To learn more about Somoto, feel free to contact Stas Segin, Head of Social Media, on LinkedIn