Social Media:

Top 5 Things

You Need to

Know Presented by Deborah

Smith, Foxtrot Media LLC

#1 The Rules (& the Tools) Pushing sales messages is #1 Mistake in Social

Media marketing

Take the time to learn the best practices for each social media platform.

Look at other products in your space on all of the major social platforms.

What content are they sharing?

What is the engagement level from fans?

What do you like and what can you do better?

Commit to a schedule. Consistency is key.

#2 How to Make a Great First

Impression Keep

Consistent

Large eye catching cover photo

Logo as Profile Image

Like # is respectable

Use all three App spaces

First Impressions on Twitter

Pinterest

#3 Mix Up the Content Photos,Video and Text Tell Your Story

Working

on

samples

to go

out!

What team are

you on? Salty or

Sweet?

How do you add

Lycopene to your

Diet?

Paid

Promotions

Contests

and

Giveaways

Organic

#4 Grow Your Fan

Base

Facebook’s

Power

Editor

Fine Tuning Your Audience

Contests,

Giveaways

and

Like

Campaigns

#5 Social Media Marketing is not

the Entrée

How Can Our Social Media

Support?

Email Marketing

Print Ads

Radio Advertising

Direct Mail

Marketing Collateral

Events

In store Promotions

Even Labeling

Deborah Smith

Foxtrot Media LLC

Connect with me

DeborahLSmith.com

FoxtrotMediaLLC.com

Facebook.com/SocialMedia4Business

Twitter.com/JerseyBites

Facebook.com/JerseyBites