Social MediaMarketing World 2016

Mel KettleSocial media strategist

Current trends

Mike Stelzner

Mike Stelzner

Successful video

• Unique access

• Conversations• Observations

• Insights• Recaps

• Don’t just stream events - boring

Mike Stelzner

Mark Schaefer

Who can overtake Facebook?

Average person looks at their phone 1,500 x a week

= 177 minutes PER DAY

Our attention span is shorter than that of a

goldfish

Are you making TACO content?

Mark Schaefer

Create contagious content

Brian Solis

• Cr

Engagement

Business is no longer B2B. It’s no longer B2C.

It’s now P2P. Person 2 Person.

Storytelling

Share experiences

Authenticity

Zach King

Brian Solis

@melkettle

www.melkettle.com