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SOCIAL MEDIA MARKETING
For Retail & Service Providers: Introduction
Hook SEO is an online marketing firm specializing in content marketing for local small businesses. A Hillsboro Chamber member, we are located in Hillsboro.
Hook SEO is also a certified Google & Bing Partner.
WHO WE AREYour presenters today:
Ashley W. Public
Relations Manager
Matt RouseSEO Lead and Social
Media Marketing
SOCIAL MEDIA MARKETING VS. SEARCH MARKETING
• People used to discover items they wanted online by typing words, stores or brands into a search engine.• Note: This is still common for certain services and products.• “Private” products, emergency services, searches by mobile.
• "Discovery" also was done by searching for a specific product or service. "Discovery" is now mostly done through social media sharing.
• People see something they like and "like" or "share" it on their newsfeed through any social media service.
A Few Words About Content
• Keep your content close to your location or service area.• Content does not have to be about your business.
• Something happening on your street?• Local City and Community Events.• “Feel Good” Stories from Local People.• Charity and Community Involvement.
• Avoid over-shared content.• People love local photos and videos.• Q/A Content is very valuable for service / DIY businesses.• Pets make great photo subjects
• Le’Stuff Antiques’ Dog “Nic Nac” has his own Pinterest Page
• Put pictures of yourself and your staff on social media!• You are your brand in local business. Show off your brand!
• Avoid Politics, Religion or Biases unless it is part of your business. Think of it like cocktail party conversation.
WHAT CAN I DO NOW?1. Create Original Content.
2. Completely fill out all profile information for all platforms.
3. Start Engaging Your Customers.
4. Cross Promote – In Real Life and Online
WHERE YOU CAN FIND US:
• LinkedIn:LinkedIn.com/Company/Hook-SEO
• Twitter: @HookSEO –Twitter.com/HookSEO
• Facebook: Facebook.com/HookSEO
• Pinterest: Pinterest.com/HookSEO
• Instagram: Instagram.com/HookSEO
• Google+: Plus.Google.com/+HookSEO
