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SOCIAL MEDIA & MARKETINGJuliet Jones, BSW, MBA
WHAT IS MARKETING
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
~American Marketing Association, 2007http://www.youtube.com/watch?v=zFTcX7qqqDQ
TYPES OF MARKETING
What are you currently doing to market your child care program?
WHAT IS SOCIAL MEDIA?
Various forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
~Merriam-Webster.com
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.~Wikipedia.com
WHY SOCIAL MEDIA?
http://www.youtube.com/user/blackboxsocialmedia#p/f
POPULAR SOCIAL MEDIA SITES
Facebook Twitter LinkedIn MySpace Google+ YouTube StumbleUpon Gist
As of January 2012, Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
~Wikipedia.com
You can open a FaceBook page for a local business. This page will require an administrator and will allow people to like your page, comment on your page, and share information. http://www.facebook.com/pages/create.php?ref_type=sitefooterYou can find help with creating your page at http://www.facebook.com/help/basicsFriend and follow Quality Carehttp://www.facebook.com/pages/Quality-Care-Resource-Referral-Services-Inc/183786054993037
Online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets". The service rapidly gained worldwide popularity, with over 300 million users as of 2011.
~Wikipedia.com https://twitter.com/
A business-related social networking site and it is mainly used for professional networking. As of 3 November 2011, LinkedIn reports more than 135 million registered users in more than 200 countries and territories.
~Wikipedia.com http://www.linkedin.com/profile/view?id=132359241&trk=tab_pro
GOOGLE +
Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services identified as Circles, Hangouts and Sparks. Google+ is available as a website and on mobile devices.
~Wikipidea.comhttp://www.google.com/+/business/
Set up a Google accounthttps://accounts.google.com/NewAccountGoogle productshttp://www.google.com/options/http://en.wikipedia.org/wiki/List_of_Google_products
STUMBLEUPON
A discovery engine (a form of web search engine) that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.
~Wikipedia.comhttp://www.stumbleupon.com/home
YOUTUBE
A video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. Unregistered users can watch videos, while registered users can upload an unlimited number of videos. Videos considered to contain offensive content are available only to registered users at least 18 years old.
~Wikipidea.comhttp://www.youtube.com/
CREATING A VIDEO
http://www.youtube.com/watch?v=IScD_oBw16c&feature=email
WHAT IS A WEB SEARCH ENGINE
A web search engine is designed to search for information on the World Wide Web. The search results are generally presented in a list of results often referred to as SERPS, or "search engine results pages". The information may consist of web pages, images, information and other types of files.
~Wikipedia.com
POPULAR SEARCH ENGINES
www.google.com www.bing.com www.yahoo.com
For a complete list: http://www.thesearchenginelist.com/
ADVERTISE FOR FREE
http://www.yellowpages.com/ http://www.superpages.com/ http://www.supermedia.com/business-listin
gs/
http://www.businesslinedirectory.com/ https://www.cityslick.net/reg.php http://listings.local.yahoo.com/ http://
national.citysearch.com/guide/cape-may-court-house-nj
ADVERTISE FOR FREE
https://accounts.craigslist.org/login/signup
http://www.merchantcircle.com/ http://corporate.local.com/mk/get/index https://accounts.google.com/ServiceLog
in?service=lbc&passive=1209600&continue=http://www.google.com/local/add/businessCenter&followup=http://www.google.com/local/add/businessCenter
TIPS
Regularly update your accounts. Respond to posts. Delete negative posts. Regularly check various search engines
to ensure information is accurate and consistent.
CREATE A WEBSITE
http://www.webs.com/ http://www.webstarts.com/ http://www.homestead.com/ http://www.godaddy.com/
HOW DO PEOPLE FIND YOUR WEBSITE? Company name URL Links SEO (Search Engine Optimizer) Posting comments on blogs
LINKS
www.qcrrinc.org List of CCRR’s in the state
http://www.njaccrra.org/parentsAgencyListings.shtmDepartment of Children and Familieshttp://www.nj.gov/dcf/Child Abuse Preventionhttp://www.preventchildabusenj.org/cap/National Association for the Education of Young Childrenhttp://www.naeyc.org/National Association for Family Child Carehttp://nafcc.org/
SEO
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
~Wikipedia.com
