socialmediaworkshop

MotherMarketing ConsultantEducationBackgroundCurrent ClientsME

WebsiteSocial MediaEmail MarketingVideo Marketing

four aspects

online marketing

1. FACEBOOK 2. INSTAGRAM

3.TWITTER 4. SNAPCHAT 

Biggest platform - broaddemographics, lots of uses

Visual based, image quality v.important, 13-55

Short Posts - 140 characters,broad demographic, big in theUS

Upcoming platform, growing toolder demographic

social media

Users recall videos. One-Third of online activity is videowatching92% of mobile users share videos5% of people will stop watchingafter 1 minute, 60% by 2 minutes

video is king

organisationalobjectives the message

behaviouralchange

strategy

PERSUASIVEMINIMAL

GREEN SWINGING OTHER

EDUCATIVE

what do you want to do?

importantConsistently

Video

Advertising

Encourage Engagement

Share-worthy content

Use personal networks

thank you.for making Australia a better place