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Propaganda is used by candidates to increase their chances of wining and to a wider range of constituents.
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PROPAGANDA IN A POLITICAL CAMPAIGN
The Dirty Part of Running for Office
Bandwagon
everyone is doing it, so should you
Appeals to people’s desire to be part of the “winning team”
Ex. “Polls show our candidate is pulling ahead, and we expect to win by a landslide”
Name Calling an attempt to turn
people against the opponent
using an unpleasant label or description for the person or idea
Endorsement
using a famous person or group as a supporter
Endorsement
using a famous person or group as a supporter
Stacked Cards
presents only one side of an issue
Mc Cain Ad 8 Daisy Daisy Girl
and Johnson Kerry Sailing
The hyperlinks to the left will lead you to a website called
“Living room candidate” Some of the commercials go back to when television first started.
Check out the site and have fun!
Glittering Generality a statement that
sounds good but is essentially meaningless
Olympics Bush Ad Kennedy Ad
Just Plain Folks
Making a candidate seem like an everyday person
Al Gore Ad Obama Ad 1 Clinton Ad
Just Plain Folks
Just Plain Folks
Just Plain Folks
Just Plain Folks
Transfer/ Symbols
using a patriotic symbol to associate with the candidate
Clinton Ad 1