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@JamieStenziano@ClarionResearch
Social Keys: Media & Marketing
New Media Adoption Guest Lecture - Gabelli School of Business – Fordham 2/13/17
@JamieStenziano@ClarionResearch
What’sClarion?
@JamieStenziano@ClarionResearch
Clarion is a custom insights consultancy.
@JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch
What We Do
Quantitative Insights
Strategic Consulting
Qualitative Insights
@JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch
Ad Development, Ad Effectiveness
Consumption Insights: Millennial & GenZ
Content Development & Testing
Streaming Service Guidance
Clarion Advertiser Intelligence
Live, Experiential, Event Research
Media & Entertainment Insights Division
@JamieStenziano@ClarionResearch
Social AF?
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
Source: GroupM Interaction Report, February 2017.
Share of Global Advertising
(2016)
Share of Global Digital Advertising
(2016)
Google13%
All Others87%
Google42%
All Others58%
FB5%
All Others95%
FB15%
All Others85%
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
Daily active users:158,000,000Snaps per day:2,500,000,000Pics snapped per sec: 9,000
Source: http://expandedramblings.com/index.php/snapchat-statistics/
@JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch
VS.
@JamieStenziano@ClarionResearch
Why brands care about social
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
Why TV cares about social
@JamieStenziano@ClarionResearch
Source: Q3 2016 Nielsen Connected Devices Report
@JamieStenziano@ClarionResearch
DAILY AVG FB & TWTR INTERACTIONS ABOUT TV
THIS FALL IN THE U.S.
14.2 MM
Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch
FB & TWTR INTERACTIONS DURING
THE 4 2016 PRESIDENTIAL DEBATES.
215 MM
Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch
Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch
Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch
Source: Nielsen Social Media Report
@JamieStenziano@ClarionResearch
Influence me
@JamieStenziano@ClarionResearch
Do you follow influencers? Who? Why?
@JamieStenziano@ClarionResearch
#1 Bethany Motta
#2 Ryan Higa
#3 Jenna Mourey
#4 Karen Alloy
#5 Gigi
Hadid
#6 Grace Helbig
#7 Michelle
Phan
#8 Miranda
Sings
#9 Rooster Teeth
#10 Connor Franta
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
What’s live got to do with it?
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
807,000,000 concurrent viewers at one point according to FB…
…but how do the metrics compare vs. Nielsen TV
ratings?
Measurement Questions:
@JamieStenziano@ClarionResearch
Cyberbullying
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
The real deal
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
Re-defining social
@JamieStenziano@ClarionResearch
What is social?
@JamieStenziano@ClarionResearch
@JamieStenziano@ClarionResearch
More like,what’s NOT
social?
@JamieStenziano@ClarionResearch
Q&A