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Presentation to the membership of the National Aging in Place Council. The benefits of your company being on Twitter, Facebook, and LinkedIn. Social media statistics, metrics, and advice on how to maximize reach.
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2014
Social Media – Keys to Success
• LinkedIn– Personal– Business– Groups– Connections
• Twitter– Education– Promotion
• Facebook– Likes– Posts– Advertising
Agenda
Social Media is Critical for Professionals
Small Business - Use of Social Medial
Social Media reaching more Americans
Growth in SM use is greatest for people over 45
Twitter and LinkedIn still growing rapidly
• Launched in May, 2003• The Top site for professional networking• 253 Million users in over 200 countries• Every second, 2 new users join LinkedIn
About LinkedIn
• Recruiting• Staying in touch
with contacts• Job Search• Education• PR & Advertising• Networking• News
The Uses of LinkedIn
• Add a professional picture• Add skills – helps with endorsements• Include links to presentations, brochures,
websites• Include Volunteer Activities and
Educational Background
***Refresh your profile every few months to take advantage of new features of LinkedIn***
Creating a Profile
• Consider various segments of Connections (college, high school, industry, competitors, personal friends)
• Tag each connection with a category• Find Groups that are of interest (alumni
groups, industry groups)• Follow Companies (former employers,
prospective employers, recruiting firms, competitors, charities, associations)
• Follow People (Industry Experts)
Building Connections
About Twitter• Launched – July 2006• 231 Million registered users
Twitter as a growing source of news“Twitter news consumers tend to be more educated than the general population and than Facebook news consumers. Four-in-ten (40%) Twitter news consumers have at least a bachelor’s degree, compared with 29% of the total population and 30% of Facebook news consumers. Close to half, 45%, of Twitter news consumers are 18-29 years old.”
• Connect with Customers• Branding• Customer Feedback• Marketing• Promotion of Events• News• Follow Competitors• Education• Share Articles
Top Reasons to use Twitter for Business
About Facebook• Launched in 2004• 1 Billion active users
• Branding• Announcements• Promotion• Education
Facebook for Business
It’s all about the LIKE Button.....
What do Facebook users “Like”?
Building a Company Page
Questions
