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Restaurant Client Social Coupons Summary Results through Month 4 Key takeaways: Most successful offer: 10% off your total check Gained 711 new Facebook fans, an average of 177/month Coupon posts reach an average of 10,000 Facebook users monthly Suggestion: Posting content to page more consistently helps keep fans engaged. 156 370 165 152 53 310 98 106 0 100 200 300 400 Month 1 Month 2 Month 3 Month 4 Coupons claimed Coupons printed or emailed 843 coupons claimed 567 coupons printed or emailed

Social Coupons Really Work!

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Page 1: Social Coupons Really Work!

Restaurant Client Social Coupons SummaryResults through Month 4

Key takeaways:• Most successful offer: 10% off your total check • Gained 711 new Facebook fans, an average of 177/month• Coupon posts reach an average of 10,000 Facebook users monthly• Suggestion: Posting content to page more consistently helps keep fans

engaged.

156

370

165 152

53

310

98 106

0

100

200

300

400

Month 1 Month 2 Month 3 Month 4

Coupons claimed

Coupons printed or emailed

843 coupons claimed

567 coupons printed or emailed

Page 2: Social Coupons Really Work!

Overall Return on Investment

Minimum ticket: $10.80

Overall Coupons Redeemed: 398

Overall Minimum Sales Gains: $4,298

Overall Cost of Social Coupons: $1,200

For every $1 spent on advertising, your

business received at least $3.58 back in sales!

Page 3: Social Coupons Really Work!

Hair Salon Client Facebook Ads SummaryResults through Month 4

Did you know…• 47% of Americans say Facebook is their #1 influencer of purchases• Facebook has a total of 1.3 billion active month users, and 48% login

daily• When a Facebook user sees that one of their friends has liked a page,

they are 13.7% more likely to like it as well

Key Takeaways• 1,892 clicks to website• 148 page likes gained• Over 117,000

impressions to date• Page has consistent

posts with relevant content, which is good for fan engagement.

379 370

554 589

56 24 39 290

200

400

600

800

Month 1 Month 2 Month 3 Month 4

Website Clicks New Likes

Page 4: Social Coupons Really Work!

Home Service Client Paid Search SummaryResults through Month 4

271

163

300

356

16 10 19 23

0

50

100

150

200

250

300

350

400

Month 1 Month 2 Month 3 Month 4

Clicks Conversions

Did you know…• Over 76% of people used a search engine to find a local business in the last

year• 75% of consumers who find local information in search results are more likely

to visit a business.

Key Takeaways• 75,938 impressions to date• 1,090 clicks from ad to site/

1.44% CTR. • 68 conversions (calls or

form fills on website) • 5.69% conversion rate• Most popular keywords:

• Insulation company• Spray foam insulation

company• Insulation installer

Page 5: Social Coupons Really Work!

Overall Return on Investment

Minimum Job: $1,000

Overall Sales Conversions: 43

Overall Minimum Sales Gains: $43,000

Overall Cost of Paid Search: $7,200

For every $1 spent on advertising, your

business received at least $5.97 back in sales!